Finding your purpose with Ajebutta Details’ Chichi Osunkwo Photo by Ajebutta Details The Japanese call it your ikigai. The French say raison d'être. In English, we call it your purpose, your calling, your ‘why’.   Identifying the reason why you want to achieve something allows you to make intentional decisions about where to spend your energy. Doing the hard work of asking yourself ‘why’ you want something so bad lends you the clarity of your goal so that you can see all the different paths it could take to get there.  For instance, if your short-term goal is to move out of you ..read more

How empowering women elevates us all: an interview with Shana Abraham, author of RISE With all the chaos that has the world holding its breath and a U.S. election that has a whole country waiting anxiously by its mailboxes, there is certainly a lot to talk about. Whether it is the disparate impact of COVID-19 or the senseless killings of Black Americans by police, it is clear that we are far from achieving equity.  People are taking to social media and the streets to engage in activism and demand change on a number of issues. But the question we must not forget to ask is: Is our advocacy ..read more

Baby steps to financial success  Whether you are a recent graduate or a first-time budgeter, building healthy financial habits will set you up for success in managing your money the right way.  It can be difficult to anticipate what expenses you should budget for if you're in a new situation. You might not know what costs to expect living on your own for the first time, or perhaps you're a college student with no steady income. The truth is, whether you have a regular paycheck or not, budgeting your $100 will prepare you to budget your $1,000,000 in the future. Personally, I had nev ..read more

Stop. Applying. To. Jobs. For many college students and recent graduates out there, looking for a job or internship has become ten times more difficult. From hiring freezes and rescinded offers to canceled graduation ceremonies and travel bans, the current pandemic continues to take important and exciting things away from us.  Now more than ever, if you’re looking for a job or internship and you are sending your resume and cover letter in an application hoping to stand out from the crowd, you’re already doing it wrong. Human connection is slowly becoming increasingly more important as w ..read more

Black and POC-owned businesses and organizations you can support  The Black Lives Matter movement is nothing new to the landscape of the United States. Although this specific movement itself began in 2013 with the use of its hashtag following the events of Trayvon Martin's death, the fight against violence and systemic racism towards black people has been ongoing since the first man was taken from the shores of Africa.  In light of the video depicting the murder of George Floyd, there has been a full-force reawakening of the movement as a whole country is forced to reckon with the b ..read more

Tips and tricks from a professional photographer (and me!) Photo by Arielle Dettmer You know that satisfaction you get when someone compliments your Instagram feed? Whether it is a business or personal Instagram, the essence of you (and your brand) is displayed in images on social media.  The perfect photo can take you back in a time machine to the exact moment, the exact feeling that you stood in when you took it. A collection of perfectly captured photos spells out the core of who you are as a business (or a person!). As someone who works in digital marketing, –and specifically, in soc ..read more

You know which one I’m talking about. In all the adventures and projects you embark on, there are generally two schools of thought: move in silence or share the process.  I always liked the idea of moving in silence, of only saying something when there’s an achievement to celebrate or a win to announce. Many people will tell you to lay low so your ‘competition’ doesn’t know your next move. It makes sense and it gives you an almost mischievous high in anticipation of your success.  It took me a lot of abandoned projects to learn that it wasn’t success I was working towards by moving ..read more

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