Chris Davis, Chief Marketing Officer of New Balance, on forming authentic partnerships, calculated…
Medium » The Beautiful Thinkers Project
by Carolyn Hadlock
2y ago
Chris Davis, Chief Marketing Officer of New Balance, on forming authentic partnerships, calculated risk-taking, and making dad shoes cool. https://medium.com/media/fc462c858cbbdd3eff0cfcdd24914f62/href I’ve been familiar with the New Balance brand for quite a while. I’m not a runner or a sneakerhead, so my understanding doesn’t run deep. To me they have always been a steady brand from Boston that makes high quality footwear. I’ve talked with all kinds of companies and brands, and the cultures vary, but I’ve always had a soft spot in my heart for companies that are privately held. This is ..read more
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Julie Browning Bova, Product Designer and Founder of Julie Browning Bova Design, on story-centered…
Medium » The Beautiful Thinkers Project
by Carolyn Hadlock
2y ago
Julie Browning Bova, Product Designer and Founder of Julie Browning Bova Design, on story-centered interior design, Midwestern furniture design and putting intentional fear into your life. Julie and I have known each other since before we knew we were meant to be professional designers. We both attended IU Bloomington and were students in the design program to pursue our BFA in the late 80’s. That’s where our paths diverged. I pursued advertising and Julie pursued the interiors / architectural world working her dad at his renowned firm before founding her own design company where she desi ..read more
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David Napolitano, founder of Breadico, on baking out of a garage, the perks of growing a business…
Medium » The Beautiful Thinkers Project
by Carolyn Hadlock
2y ago
David Napolitano, founder of Breadico, on baking out of a garage, the perks of growing a business in a smaller market, and why we all got so into bread in 2020. I scoured the country to find a bread maker who could explain why all of my friends and colleagues bought sourdough starters on Etsy last year. This season we’ve talked a lot about primal instincts, and it turns out, it doesn’t get more primal than the desire to make bread. I was thrilled when Hugh Weber (also a beautiful thinker) recommended I talk with David. According to him, David makes the best bread in Sioux Falls. Of course ..read more
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Alessandro Manfredi, EVP, Dove at Unilever, on why brand purpose is good business, the need for…
Medium » The Beautiful Thinkers Project
by Carolyn Hadlock
2y ago
Alessandro Manfredi, EVP, Dove at Unilever, on why brand purpose is good business, the need for systemic change in the world of beauty, and partnering with Lizzo. When I saw Dove’s first film, “Evolution” in 2004, I was struck as much as a mother as I was as a marketer. Seeing research showing that girls were served up ads for plastic surgery at the age of 6 made my stomach turn. But the magic wasn’t just in the elegantly stated problem. It was in their solution— The Dove Self-Esteem Project. Since 2004, they’ve served over 69 million young people to help redefine beauty. They’ve made cam ..read more
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Justin Parnell, Senior Director of OREO at Mondelez International, on staying playful, building a…
Medium » The Beautiful Thinkers Project
by Carolyn Hadlock
2y ago
Justin Parnell, Senior Director of OREO at Mondelez International, on staying playful, building a doomsday vault in Norway, and being an “and” brand. One of my favorite things to do as ECD for the agency is judge North American Effies. I’ve always been a fan of the OREO brand, but it wasn’t until I read its gold-winning case study that I understood the depth of its brilliance. So I was delighted to be introduced to Justin by a colleague who works with him. He was succinct, clear-eyed and passionate about branding. He’s one of the few people in the industry who really does love his job. Bu ..read more
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Beautiful Thinker: Alex Matisse, founder of East Fork Pottery, on bringing old-school…
Medium » The Beautiful Thinkers Project
by Carolyn Hadlock
2y ago
Beautiful Thinker: Alex Matisse, founder of East Fork Pottery, on bringing old-school manufacturing back, making community part of brand DNA, and finding success beyond his family’s legacy. I first discovered East Fork Pottery when it was featured in the agency’s internally curated holiday gift guide last year. I was drawn to the character, color and cohesiveness of the line. Being a very tactile person, I ordered some bowls for myself (in Eggshell). I opted to buy from “seconds” (pieces that don’t meet the stringent requirements of East Fork) because it was structured in a very unique wa ..read more
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Alan Lightman, author, physicist, and educator, on living a creative life, challenging science’s…
Medium » The Beautiful Thinkers Project
by Carolyn Hadlock
2y ago
Alan Lightman, author, physicist, and educator, on living a creative life, challenging science’s view of the unexplainable, and bringing the humanities to MIT. I first discovered Alan Lightman when I was given a copy of his book, Einstein’s Dreams as a Christmas gift nearly 20 years ago from a creative colleague. I read it over break that year and was entranced. It was a creative science book that explored different fictitious theories of relativity as only a physicist could. It has since become my go-to gift for creatives as an exercise of how to view the same topic from multiple angles ..read more
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John Merris, President and CEO of Solo Stove, on cultivating a solid company culture, radical…
Medium » The Beautiful Thinkers Project
by Carolyn Hadlock
2y ago
John Merris, President and CEO of Solo Stove, on cultivating a solid company culture, radical customer service transparency, and creating your own fire. They always say the best products are ones that solve a problem for a consumer. Solo Stove (founded in 2010) was already growing quickly, but its team could not have predicted how much demand there would be for their products this past year. The ingenious smokeless design of the product enabled thousands of people to connect with their loved ones around a warm fire in cities and countrysides. “Solo Stove was designed to encourage people t ..read more
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Beautiful Thinker: Giovanni Emanuele Corazza, founder of the Marconi Institute for Creativity, on…
Medium » The Beautiful Thinkers Project
by Carolyn Hadlock
2y ago
Beautiful Thinker: Giovanni Emanuele Corazza, founder of the Marconi Institute for Creativity, on the necessity and dangers of expertise, balancing creative ideas with business principles, and how even non-human organisms and non-living things can be creative. I first encountered Giovanni when I saw his TED talk on creativity and how to get out of the box. I was struck by how he talked about creativity—as a necessity, not a luxury. With his background in engineering and academia and mine in advertising, we couldn’t be more different and yet we are both devoted to expanding the role that creati ..read more
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Beautiful Thinkers: Emily Granger, harpist, and Luke Tierney, founder of Tier 1 Arts, on…
Medium » The Beautiful Thinkers Project
by Carolyn Hadlock
2y ago
Beautiful Thinkers: Emily Granger, harpist, and Luke Tierney, founder of Tier 1 Arts, on discovering the harp, the modern playlist movement, and what happens when classical music meets social media. I met Luke last year during a course we both took together. I immediately gravitated to his quiet demeanor and his precision of thought. He is a classically trained guitarist and composer who manages contemporary classical musicians. When I heard one of his artists, Emily, who was a harpist, I knew she would be perfect for Eunoia. The harp is a heavenly instrument and Emily’s music is equally ..read more
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