Ah yes, the good old, age old question – What are SEO and SEM? What’s the difference? Which one is better? Which is better for my brand and business? Unless you’re a SEO specialist or professional these questions are what marketing departments face on a daily basis. This article is written with the intention of setting the record straight, so that you can go away and be able to impress your boss, colleagues or even lover if SEO and SEM are topics that spice up your date (I’m not judging, we all have our thing). Although sound similar both tactics are extremely different. When completing a str ..read more

SEM, otherwise known as Search Engine Marketing is the overarching term used to describe Paid Search Activities. The term SEM can also be used to describe and or describe:   Paid search ads Paid search advertising PPC (pay-per-click) CPC (cost-per-click) CPM (cost-per-thousand impressions) Search Engine Marketing can play a pivotal role in expanding businesses, especially small businesses including, instant brand awareness in Search Engine. If you intend on using SEO and Social Media to try and get Google seeing your business, prepare to wait a while. By using Paid Per Click ads, Googl ..read more

Finding a digital marketing agency for your business can be hard and you may very well feel anxious – and rightly so, you’re entrusting how other people perceive your business with another person and agency. One under thought post may very well ruin any report you may have with existing and or potential customers. We get it. We’ve worked with anxious clients. That is why we thought we’d write an article, giving you guidance on how to choose a digital marketing agency that is right for you and your business.     Know Your Business The first thing that people tend to underestimate is ..read more

Do you need more jobs or want to branch your construction business out further than just your local areas? Do you want your business to grow? Well, with the online marketplace becoming dominant, you need to make sure people can find you on Google. How do you become visible on Google? SEO. Search Engine Optimisation (SEO) is one of the most useful things you can use as a tradie to grow your online presence. Below are some simple tips that you need to understand and implement in order for your tradie website to be at the top of the list on Google.   How to use Search Terms? The most import ..read more

How is your business performing? Is your company doing better or worse than the competitors in your industry? Maybe it’s time to do a competitor analysis? If you haven’t done a competitor analysis in a while, or never have; it’s probably time you did. Doing one not only identifies where your brand is strongest and weakest, but it also allows you to take the appropriate actions to help your business grow and gain a competitive advantage.  This article will explain what it actually means to conduct a marketing analysis, how to conduct one and how it will benefit you to do one.   What ..read more

How to set up Google My Business for your Tradie business Setting up a Google My Business account and status for your tradie business is a great idea if you want to grow your business online. Having an online presence will help your small business build trust and credibility with potential customers before you speaking with them. A well-reviewed page will place you at the top of Google’s rankings and shows potential customers how credible your business is. If you want people to find you more quickly and build a bigger customer base, setting up a Google My Business Account should be high on you ..read more

Small businesses need to be online if they want to compete in an increasingly connected digital world. A recent Telstra survey shows 1 in 5 consumers will not consider a small business they haven’t used before if the business does not have a website. So without an online presence, your customers will struggle to find and trust you. When it comes to your physical presence, having a website is one of the most effective methods in building your presence. Word of mouth and Social Media posts can be powerful tools; however, if they don’t have a website to go to after they’ve engaged with your soci ..read more

Chatvertizing CPM SEO vertical-specific sticky content tweens proprietary. Drone taste makers organic reach tweens. Long-tail buzzword organic reach robust top influencers content curation. Wheelhouse low hanging fruit optimized for social sharing. Integrated flat design conversation marketing leading the pack holistic low hanging fruit. Buzzword seamless intuitive drone. Wearables seed money market share sticky content disrupt dashboard. Inbound virality platform. Brand voice seed money social buttons. 1. Growing a profitable niche market Chatvertizing CPM SEO vertical-specific sticky content ..read more

When it comes to making business decisions, you might ask “who will do our online marketing?”. Do you do it in-house or do you hire an agency to do your marketing for you? This dictates the shape of your marketing efforts, so it’s no surprise that many businesses have some difficulty deciding. There are some strengths and weaknesses in each method. At HESK Digital, we’ve researched both methods of online marketing and have compiled an honest breakdown of the strengths and weaknesses of both agency and in-house online marketing. Having a Broad Skill Set Online marketers can specialise as paid s ..read more

Are you thinking of creating your own website? An e-commerce store, sign-up page, writing portfolio, or a delicious cooking blog? While the thought of designing a website without a software or design background might seem scary and far-fetched, WordPress is here to your rescue. It is a free web design software anyone and everyone can use. It allows internet users to create every possible type of professional website – business sites, online stores, blogs etc.  Join the WordPress network. The web design platform is the engine behind one-third of the web! WordPress powers 38.8% of all the ..read more