Reading Time: 5 minutes Discover how engaged time is directly connected to reaping rewards in terms of more subscriptions, CPMs, and ultimately ad revenue. In the advertising landscape, understanding and tracking website metrics are integral to the success of programmatic publishers. Metrics serve as the guiding star for them, offering insights into performance and ad revenue generation. That said, ... The post Utilizing Engaged Time Metric to Uplift Ad Revenue appeared first on VDO.AI Blogs ..read more

Reading Time: 5 minutes Are you noticing a decline in your ad revenue? Don’t fret! Rich media ads could be the game-changer you’re looking for to recover your monetization game. Let’s delve into the details of rich media ads in this informative read. As a publisher, maximizing ad revenue is always a top priority. One effective way to achieve ... The post Boosting Ad Revenue with Rich Media Ads | A Guide for Publishers appeared first on VDO.AI Blogs ..read more

Reading Time: 4 minutes Is your CTV advertising on the right track? Explore the key CTV trends to maximize video advertising results in 2024. The rising popularity of connected TV (CTV) comes as no surprise, especially amid the COVID-19 pandemic, where cord-cutting has become a prevalent trend. And why not? With an array of streaming options, CTV offers a ... The post 2024 CTV Advertising Trends: A Roadmap for Advertisers appeared first on VDO.AI Blogs ..read more

Reading Time: 3 minutes In August 2022, IAB Tech Lab introduced new ad format guidelines for CTV and Digital Video, which revised the definition of instream and outstream video ads, modified content classification based on intent and introduced a new video type – accompanying content. These potential amendments were big, and posed a lot of uncertainty, particularly in the ... The post Embracing or Resisting the IAB Tech Lab Guidelines – What Publishers Need to Decide appeared first on VDO.AI Blogs ..read more

Reading Time: 3 minutes Gather around, publishers! Google has just unveiled some major updates that are bound to shake things up in the digital landscape. The March 2024 core update is all about making search better by giving top priority to useful content. On top of that, Google has rolled out new spam policies to crack down on practices ... The post Navigating Google’s New Core Updates And Spam Policies appeared first on VDO.AI Blogs ..read more

Reading Time: 4 minutes Step into the era where a message isn’t just heard; it’s experienced. Geolocation has emerged as a transformative force, revolutionizing the world of digital advertising with precise audience targeting based on location.  Think of it as the GPS for marketing success. This targeted approach not only amplifies the efficacy of marketing campaigns but also results ... The post Geolocation Advertising: Shaping A New Horizon In The Ad Landscape appeared first on VDO.AI Blogs ..read more

Reading Time: 3 minutes As we step into 2024, we are witnessing a significant shift in the strategies employed by publishers to sustain and grow their businesses. Traditionally, publishers were dependent only on the subscription model but now due to changing landscapes, they are looking for more revenue streams. Research suggests that the percentage of publishers who say that ... The post Publisher Outlook 2024: Embracing Diverse Revenue Streams Beyond Subscriptions appeared first on VDO.AI Blogs ..read more

Reading Time: 4 minutes As we enter 2024, the digital advertising landscape continues to evolve at a rapid pace. For brands looking to connect with modern audiences and see strong returns on ad spend, it’s essential to understand the latest trends, challenges, and opportunities. By leveraging innovative targeting tactics, video ads, and focusing on ROI, brands can thrive amidst ... The post Navigating the Future: Innovative Strategies for Brand Success in 2024 appeared first on VDO.AI Blogs ..read more

Reading Time: 3 minutes The connected TV advertising landscape provides a huge opportunity for brands looking to reach cord-cutting consumers in an engaging environment.  With video ads on smart TV home screens, advertisers can achieve a linear TV-like scale with more targeted, high-impact campaigns compared to traditional TV.  But how can you make sure your ads stand out and ... The post Maximizing the Impact of the Smart TV Home Screen for Advertisers appeared first on VDO.AI Blogs ..read more

Reading Time: 4 minutes The holiday season is the most lucrative time of the year for retailers and brands. With consumers ready to spend, effective advertising strategies are key to driving sales and getting your brand noticed amid the seasonal rush.  As we look ahead to the 2023 holiday season, examining current trends can unlock successful advertising tactics. While ... The post Unlocking Holiday Advertising Strategies for Q4 2023 appeared first on VDO.AI Blogs ..read more