Communication can make or break your construction business. Over the past year, research conducted with our client-customers has highlighted one consistent theme that continues to ring loud and clear: communication. The possible negative effects of poor communication are endless, from customers not understanding the core competencies of your business (e.g. your sectors and services), to operational issues that have arisen purely as a result of an unclear communications strategy. More often than not this results in project delays and cost overrun, not to mention the missed business opportunitie ..read more

While digital communication is booming, this has only enhanced the unique voice that print brings for any business. Print marketing is compelling, memorable, and engaging, and it’s also enjoying something of a renaissance at the moment. As people touch, hold, and even smell paper, they respond in a profoundly personal way. This trend toward tactile and print based marketing is stirring potential for many exciting creative opportunities.   The revival of the corporate brochure Marketing communications need to cut through the noise of digital channels and one way to do this is through print ..read more

Tell a different story Since the beginning of time, stories have been a way of sharing information and eliciting an emotional response. This article explores why telling the right story is key to unlocking your brands potential.   What is your brand story? Your story begins with the customer the first time they hear your name, when they see your logo, visit your website, reads your about page and experiences your interactions on social media. The signals you send not just about what you do and how well you do it, but about what you stand for, build the complete picture of your brand. Ever ..read more

Over the past few weeks, Medicine Man have run a series of webinars in partnership with Construction Week UK. We have focused on the three factors that determine post-Covid recovery, the speed of future growth, and how businesses can capitalise on profit-making potential.  These three factors are: 1. Having a clear business vision. Have you put in place a strategic plan, aligning your core capabilities with the needs of the current and future market place? What does your business excel at and what makes its offer different from the competition? Unique and unrivalled business sto ..read more

It’s never been more important to ensure your business stays visible and relevant, at a time when both your customers and your people need reassurance. Whether it’s promoting crucial health and safety campaigns, showing strong leadership, or simply updating your people and your clients – now is the time to ensure that your digital communications are working effectively, and Medicine Man is here to help!   1. Help Build Your Messaging Strategy Getting your messaging right is the foundation for good digital communications. Anything you put in front of your clients, your people or your prosp ..read more

There are decades when nothing happens, and there are weeks when decades happen. We’ve all had one of those weeks, and many businesses are now wondering what to do in the weeks and months ahead. The Medicine Man team is currently working remotely, but we want to let you know that we are still open for business and will continue to meet your needs as usual. Whilst we understand that many businesses are being cautious, we also know that their need to communicate with their people, plan for the future, and win new business is as strong as ever. To find out how we can help, get in touch via email ..read more

How well does your website tell your business story and what makes it different? How up-to-date and relevant is your digital communication to your customers, both new and old? Over the past decade we have seen a shift towards becoming a digitally driven society. With more than 3000 construction companies across the U.K. fighting for a slice of the £112BN marketplace, raising your profile and credibility is a non-negotiable business development tool – even amidst the Coronavirus emergency, we must look forwards to a market with the prospect of better times ahead following the recent budget. Tho ..read more

Standing out from the crowd is an ever-increasing priority for house building businesses (indeed any business) wishing to rise above the competition. In a sector saturated with meaningless messages and bland imagery, how can we help make your development stand out amongst the collective white noise? Unique campaigns, eye-catching creative and killer copy are of course some of the ways to differentiate your offer, but we’ve learnt along the way is that’s only the beginning…   “It’s not the ink, it’s the think.” – David Ogilvy The ‘Father of Advertising’ Ogilvy placed a great emphasis on da ..read more

What is the single most important thing for your customers? What is the first thing they think about on a Monday morning? How do they perceive your business and the services you provide? The answers to these questions are invaluable. In fact, they’re pure gold dust, and being armed with such powerful customer feedback is the most effective way for your business to develop a communications strategy that really works.   A simple question with an illuminating answer… Ask yourself this simple question: is your business basing its communications strategy on hard facts derived from in-depth cus ..read more

Debunking 5 common misconceptions about ‘branding’ and ‘brand identity’. What they are, why they’re different and how you can use them to drive your business growth.   “I have a logo, therefore I have a brand.” A brand is much more than a logo. A logo is a graphic representation of a business through a mark or icon, but a ‘brand’ is more complex. Branding is all of the ways you establish an image of your company in your customers’ eyes. It may be through your website, your people, your products or your price point, to name but a few. As Amazon’s CEO, Jeff Bezos says “Your brand is what pe ..read more