The App Store is undoubtedly one of the most successful digital storefronts ever conceived. And that’s proven by a barrage of App Store submissions, ultimately leading to approximately 36 billion iOS mobile downloads in 2024. Interestingly, Google Play’s 129 billion mobile app downloads overwhelmingly surpass the App Store’s download figures. But that’s due to the higher number of Android devices in circulation.  Even with this notable difference, no appreneur, business leader, or developer should ignore the iOS marketplace. Consumers in the US and Western European territories prefer iPho ..read more

With over 2 billion smartphone owners worldwide, the custom mobile app industry is not about to slow down its rapid growth. It is estimated the average person uses their phone over 250 times every day calling, texting, social media, making payments, and so much more. Smart devices are a ubiquitous part of modern life today and as technology evolves, these apps will evolve to provide even greater utility in daily life. In this article, we highlight the most important trends in custom mobile app development in 2024. A custom mobile app is built to solve specific user or business problems. Itcoul ..read more

In 2024, the field of mobile app development continues to undergo rapid revolution driven partly by technological revolution and changing user expectations. The surge in smartphone usage coupled with emerging forms of technology like augmented reality, artificial intelligence, and blockchain technologies continues to offer businesses new ways to engage and connect with their target audiences. It should be acknowledged that custom mobile apps have emerged as indispensable solutions for businesses seeking to maintain a competitive edge in today’s dynamic marketplace. Unlike off-the-shelf busines ..read more

As a forward-looking business leader, you want to utilize mobile technologies to put your organization in the lead. But where do you begin with all the options currently available — do you pick an off-the-shelf solution or venture forth with custom mobile app development?  The first option seems cheaper and hassle-free since you can use the product soon after registering your account. But with the latter option, a custom-built app will require a significant commitment from you, which will involve an initial cost outlay and consultation time with a mobile development studio. Considering th ..read more

In mobile app marketing, a saturated market refers to an environment that offers more or less similar apps with the same features and capabilities, and all apps target overlapping demographics of users. This unhealthy competition creates rivalry, making it hard for new entrants to gain traction. In such a competitive market space having the right and the most effective marketing strategy can make a difference and help you stand out. Without the right strategy to target and attract potential consumers and users, even the most robust and the highest quality app can fail to succeed. The right and ..read more

The global mobile gaming industry is already colossal at over $200 billion in revenue in 2023. This figure is set to grow at over 15% CAGR to reach $700 billion by 2030. With such room to grow, it is safe to say that there is still space for new entrants in the market, albeit with significant resources to build attractive gaming franchises. This article highlights the most popular mobile game genres for iOS in 2024. Shooter Games The ability of shooter games to provide a highly immersive and high-octane environment explains why they are the most popular games for iOS. Shooter games are either ..read more

Android gaming offers the most accessible way for users to enjoy trailblazing games without requiring expensive hardware. Unlike PCs and consoles, low-spec and mid-tier Android devices are powerful enough to run most hit games on the platform. And if you’re a mobile game developer, publisher, or investor, that’s a compelling reason to build your next game for Android.  With over 3 billion devices running the Android operating system (OS) in 2024, your potential worldwide market is enormous. Moreover, you’re not limited to smartphones and tablets since Android games run on Android TV devic ..read more

The mobile app industry has grown by leaps and bounds, becoming an integral part of the lives of billions of people worldwide. With the proliferation of the internet and the interconnectivity of digital devices, the mobile app marketplace is becoming a ubiquitous part of our everyday life. The growth of the mobile app industry has also been propelled by high-speed internet, smartphone penetration, and changing consumer preferences. All these factors continue to define and influence how users interact and engage with mobile apps. In the vast space of mobile apps, understanding the different cat ..read more

If you are looking to build an app in 2024, you need to look at what the data says about the most popular app categories. There are app categories where the competition is quite fierce but the market size keeps growing. Other categories are relatively small and competition is not too much of a concern. In this article, we highlight the 20 most popular app categories on the Play Store for Android devices. Gaming Gaming apps have been the most popular app category over the last decade and there is good reason for it. The most popular gaming apps offer an immersive experience for users which incr ..read more

If you are looking to build an app in 2024, you need to look at what the data says about the most popular app categories. There are app categories where the competition is quite fierce but the market size keeps growing. Other categories are relatively small and competition is not too much of a concern. In this article, we highlight the 20 most popular app categories on the Play Store for Android devices. Gaming Gaming apps have been the most popular app category over the last decade and there is good reason for it. The most popular gaming apps offer an immersive experience for users which incr ..read more