In order to benefit from AI features, users must trust them. Product leaders must consider how the UI can offer both transparency and control. This article delivers tips and examples for how we can help build user trust, respecting users’ differing needs and concerns. This is the fourth and final part in our series on UX Design Guidelines for AI Features. 1. Be transparent about what data is captured, how it’s stored, and how it’s used. Trust is a big deal, especially when machines are making choices that affect us. Users want to know that their data is safe and being used in a way they agree ..read more

AI isn't just flashy tech—it can make our lives easier. But only if we integrate it into our products thoughtfully. In this article, we deliver tips and examples of how product leaders can use AI to improve efficiency and the quality of users' work. This is the third of a 4-part series on UX Design Guidelines for AI Features. 1. Remember system performance as you introduce AI features. Get the Brief Actionable UX insights for product and marketing leaders, delivered straight to your inbox. First Name Last Name Email Address Sign Up Thank you! In our fast-paced world, speed isn't just a luxur ..read more

Users want control, especially when it comes to new tech. After all, AI is not about replacing humans, but enhancing their capabilities. This article will discuss how providing users control and choice in AI interactions can lead to a more effective and satisfying user experience. You’ll find practical tips and examples showcasing how companies can balance AI features with user autonomy. This piece is the second of a 4-part series on UX Design Guidelines for AI Features. 1. Give users the ability to check and edit AI outputs. Get the Brief Actionable UX insights for product and marketing leade ..read more

AI is a game-changer, but only if users use it and understand it. The way you introduce AI features can be crucial to their success. In this article, we’ll guide product leaders through tips and examples of the ideal positioning, timing, and disclosure practices. This piece is the first in a 4-part series on UX Design Guidelines for AI Features. 1. Position AI features where users would expect to find them. Get the Brief Actionable UX insights for product and marketing leaders, delivered straight to your inbox. First Name Last Name Email Address Sign Up Thank you! Jakob Nielsen’s heuristics d ..read more

When I bought my first iPhone back in 2007, I thought I was buying something to call people from. It’s almost comical to look back on it. My iPhone is so much more than a phone. It’s my camera, my shopping mall, my music player, my map, my brain. Can you think of a time when you bought something for one reason, but ended up loving it for an entirely different reason? This happens all the time with our UX design services. In a most recent blog, Erin talked about one common fallacy we see in product development. Today, I’m covering another one. The fallacy: A great designer will help you make yo ..read more

What’s your favorite part of your job? It’d be hard to choose just one part of the UX profession that I love the most. But high on my list is getting a glimpse into so many different organizations and how they plan and operate. Slide UX has helped nearly 200 companies since our formation in 2012. We learn so much from each client, and we get to teach them a lot as well. That’s why we’re always looking for trends. What makes a digital undertaking successful? What surprises do teams encounter along the way? By recognizing common mistakes and fallacies, so we can help our clients avoid them. Thi ..read more

As a UX firm, you might think that we would ALWAYS suggest that product teams should hire great designers. As surprising as it might be, that’s actually not always our advice. Here are three times when it may not make sense to hire a designer. Get the Brief Actionable UX insights for product and marketing leaders, delivered straight to your inbox. First Name Last Name Email Address Subscribe Thank you! You need someone to lead a UX team. A great team lead may not currently be a “great designer”. They might be a design manager who put the pixels down 5 or 10 years ago. They might come from u ..read more

It has been a big week for me! Slide UX celebrated our 11th anniversary, my parents celebrated their 44th wedding anniversary, and America celebrated 247 years of independence. These milestones got me thinking about the small events that lead us to where we are. As I kid, I spent many afternoons on the small patio at my parents house. I would play with mulch and rocks, and listen as my mom talked with other teachers (often neighbors) about what was going on around town or at school. My mom has a knack for effortlessly forming deep, lasting relationships with women who could mentor her ..read more

We lived in Austin for 20 years. And I could count on my two hands the number of times we took our car to a car wash while we lived there. But ever since we moved last year, car washes pretty much constitute a line item in our monthly budget. Why is that? Is our car dirtier than before? No. We simply live down the street from a gas station that has a glorious car wash. They offer a discount on gas if you opt for a car wash, and you earn a free wash for every 10 you buy.     I tease Brant for being a sucker for these tactics, but he always wanted to keep the car washed. It ..read more

We recently wrote about the importance of listening to what is actually being said when you interview customers or prospects. Founders and product leaders often make mistakes that invalidate their research. This can lead to misdirected decision-making. With today’s article, we hope to help you identify and avoid some of the pitfalls that often seep into product research.   What common mistakes do founders and product leaders make when interviewing prospective customers? Get the Brief Actionable UX insights for product and marketing leaders, delivered straight to your inbox. First Name Las ..read more