Influencer Engagement in Fintech PR: Leveraging Industry Thought Leaders for Brand Growth
KCD|PR
by Sarah Ikalowych
1M ago
Influencer marketing as a public relations strategy has exploded across all brands and sectors since it was first rose to popularity 20 years ago. This started with the increase of bloggers sharing content and experiences, expanding with the growing popularity of social media platforms like Facebook and Instagram as spaces to share, and reaching new heights now with TikTok, podcasts, and influencers becoming more niche and specific about the audiences they market to. Consumers turn to influencers because they trust them, agree with their opinions or styles, or simply want to hear the input of ..read more
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KCD PR President Kevin Dinino is a Guest on the Finovate Podcast
KCD|PR
by KCD PR Editorial Staff
2M ago
In this Finovate Podcast interview, Kevin Dinino talks with host Greg Palmer about the “wonders and blunders” from 2023. Dinino also shares his ideas about what to expect from the world of fintech and financial services in 2024. The lessons learned are really being prepared and having a very detailed plan B, whether it’s related to a breach or an incident or a crisis scenario. But even like a rebrand for example. I don’t want to poke fun at X and Twitter too much, but all of these situations are easily avoidable. And in many cases with the right amount of proactive planning, where you let th ..read more
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What to Know About Potential Fintech IPOs and Growth in 2024
KCD|PR
by Sarah Ikalowych
2M ago
This same time back in 2021 (almost to the day!), we penned a Bottom Line Blog post on the fintech IPO frenzy expected for that year. After a fairly bland past two years in the IPO market, we’re taking a look at some of the fintech names poised to make a splash in 2024. It’s worth noting that with a potential recession looming, the upward trend of interest rates, and rising rates of unemployment, we may see a similar market as the past few years. However, there are a few companies and sectors that we predict will have a big year in 2024, through IPOs or significant industry growth. 2024 Potent ..read more
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2024: The Year of the Fintech Company
KCD|PR
by Olivia Gerling
2M ago
When you think of 2023, what do you think about? For this PR girl, I can think of a few things – Barbie slash Barbenheimer summer, the Taylor Swift and Travis Kelce love story, and the AI news takeover. Everywhere we looked, it seemed there was some new story out about these three topics.  But what about in the fintech space? If you were paying attention, as we know many of you were, you’ll remember that AI wasn’t the only hot fintech topic in the headlines – SBF trial, anyone? So, with all that excitement, how could we ever expect what 2024 might bring? Don’t worry, the KCD PR team came ..read more
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Blockchain PR: What to Expect in 2024
KCD|PR
by Jean Natalina
3M ago
2023 was a big year for the blockchain industry, and by our estimations, 2024 will shape up to be no different. Here’s what you need to know about the crypto trends that we’ll be seeing this year and how your blockchain startup or company can navigate the current landscape with public relations. Bitcoin makes a rebound While financial markets always have their ups and downs, Bitcoin has started the new year with a bang. Recently Bitcoin climbed above $45,000 for the first time since August 2022. Bitcoin prices rising means that there is likely to be renewed interest and funding in the crypto s ..read more
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2023 in Review: KCD PR’s Milestones and Financial PR Successes
KCD|PR
by KCD PR Editorial Staff
3M ago
What a year 2023 has been! We can’t believe how quickly it went. It was a year full of growth, client success and huge financial PR wins for our constituents.   Join us for our PR year-in-review  To start the year, our team unveiled our revamped brand identity, including a new website and visual brand logo! 2023 continued a great chapter of servicing clients with our strong and diverse PR toolkit. We secured amazing results for our clients, attended some exciting industry conferences, and added a bevy of awards to our name.   Check out some of some of this year’s top h ..read more
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Does PR Really Work? Of Course, It Does!
KCD|PR
by Olivia Gerling
3M ago
Does public relations really work? Well, as a state-of-the-art fintech PR agency – if we do say so, ourselves – yes, PR is very important. In fact, if you aren’t quite sure how to see if your media efforts are measuring up, our team of communications specialists is here to answer your biggest questions.  So, how can you measure success?  Media Impressions  If your public relations agency isn’t already providing you with metrics when it comes to the average audience of a media outlet, ask them! Certain outlets, like Fox Business or CNBC, have millions of viewers and see thousands ..read more
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Why the Holidays are Prime Time for your PR Campaign
KCD|PR
by Duke Bartnik
4M ago
The holidays usher in a most wonderful time of year – and a most opportune season for public relations. As festive cheer spreads, customers engage more with brands while media appetite grows. This convergence sets the stage for impactful PR campaigns. Here are a few of the compelling reasons your firm should leverage public relations this holiday season: Capitalize on Heightened Customer Engagement Customers connect more with brands during the holidays. Perhaps by reminiscing on childhood memories with hot chocolate or searching for the perfect gift, people feel a closer affinity towards compa ..read more
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Breaking Down the Open AI Timeline with Fintech PR
KCD|PR
by Sarah Ikalowych
4M ago
The Open AI saga provides key takeaways for financial services and public relations experts Artificial intelligence has been one of the hottest-button topics of late. It has been plagued with skepticism since it first broke on the market, starting all the way back in 1984 with the first Terminator movie, and Arnold’s famous promise. More recently, issues with bad actors using AI technology for fraudulent activities have been dominating the news cycle, with voice scams, deepfakes, phishing emails, and more being huge issues for consumers in 2023. However, the conversation on the emerging techn ..read more
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5 Things We Can’t Wait to Experience at the 2023 FTT Embedded Finance & Super Apps Conference
KCD|PR
by Duke Bartnik
4M ago
We’re thrilled for this year’s FTT Embedded Finance & Super Apps conference coming up December 6-7 at the majestic Hotel Kabuki in San Francisco. The conference always promises to be a top gathering for the latest trends in embedded finance and fintech innovation, bringing together over 1,000 leaders spanning tech, finance, retail and more. Here are 5 key things we’re looking forward to at this must-attend event: Visionary Speakers We’re excited to hear from truly inspirational keynote speakers and panelists like John Possumato (DriveItAway), Dave Campbell (Gusto), Theresa Moore (Goalsette ..read more
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