Grab journalists' attention, spark engagement, and get your messages opened with these tips.   Getting the attention of a busy journalist is the first and most crucial step to ensuring your message stands a chance against the competition to earn media coverage. With some strategic planning and tested best practices, you can craft email subject lines that grab attention and get your pitch past the first step.    Here are 11 tips for writing email subject lines and templates that will ensure your email is opened and read ..read more

The right connections will open doors for your company, but the substance remains most crucial in earning media coverage.   It's common for public relations firms to emphasize their close connections with journalists as a top selling point. The idea is that leveraging personal rapport can make it easier to pitch stories and gain coverage for clients.    However, many experts argue that while relationships matter, their actual influence is limited. Bottomline, reporters decide what to cover based on newsworthiness, which poses an important question: Are strong media relationship ..read more

Craft better stories and connections through shared interests, listening, and adapting.   The process of sales is commonly compared to the journey of dating. The goals are similar: make a meaningful connection, demonstrate value, and build loyalty to lead to a longer-term relationship. The courtship activities involved in PR outreach parallel these dating rituals.  ..read more

Your company can harness the benefits of AI while mitigating risk.   Since the explosive growth of artificial intelligence, AI is already transforming public relations workflows. According to The State of AI in PR, presented by Muck Rack, 61% of PR professionals currently use AI tools or plan to explore them. Companies that invest in PR agency services should understand the opportunities and risks of AI ..read more

What the EU AI Act Means for Corporate Communication How Reddit Went from Unmoderated Mess to a Hot Social Platform 60-Second Close: Moving from Chaos to Directed PR Strategy ..read more

Reach niche audiences more effectively but risk visibility using tier-two wire services.   Editor’s note: This article was produced using automated technology and then edited and verified for accuracy by a member of Axia Public Relations’ editorial team.   News release wire services are useful for companies to distribute their news to wider audiences. Tier-two services have less reach than well-known and widely used tier-one services such as PR Newswire and Business Wire; however, tier-two services have acute advantages specific to the outreach they can offer ..read more

Classify media tiers, identify interest, select quality options, and stay informed about competitors to prioritize media outlets.   Earning media coverage is essential to a successful PR campaign, and it’s important to remember not all media outlets are created equal when earning coverage. For example, an outlet you may be excited to earn coverage with may not be exciting to the client.   Knowing how to categorize and prioritize media outlets as you build relationships to earn media coverage is essential in maximizing your efforts and securing coverage that matters to your executive ..read more

Editor’s note: This article was produced using automated technology and then edited and verified for accuracy by a member of Axia Public Relations’ editorial team.    News releases are an important tool for businesses to communicate their news to the public while increasing visibility and credibility and driving traffic and leads. However, one of the challenges of news release distribution is getting the release in front of the right audience.    This is where commercial newswires come in. Commercial newswires are third-party platforms that distribute news releases to a ne ..read more

In this episode, Holly Bishop joins On Top of PR host Jason Mudd to discuss why your company's social media isn’t working. She and Jason go into depth about how to avoid burnout for social media professionals, how to improve social media content, and why community engagement is so important.   Tune in to learn more ..read more

Writing an effective headline for your news release is a critical skill for professional communicators. Journalists could receive hundreds of news releases in a day, so standing out in their busy inboxes is no easy feat. A compelling headline, however, is the secret sauce to pique interest and entice a reader to click and read.   If you want your press release to stand out in a crowded media landscape, follow these seven elements of captivating headlines ..read more