Selling Overseas to… Poland
CBT Pulse
by Mark Ellis
2y ago
Poland and Ecommerce The post Selling Overseas to… Poland appeared first on CBT Pulse ..read more
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China retail sales significantly below forecast
CBT Pulse
by Mark Ellis
2y ago
In August Chinese retail sales were predicted to grow by 7% by a number of analysists, it actually came in at 2.5% leading to a significant drop in APAC stocks. The blame is being pointed at China’s zero-tolerance policy towards lock down leading to fewer buyers walking the streets. NBS data for the last few years shows the continued impact of the pandemic. The post China retail sales significantly below forecast appeared first on CBT Pulse ..read more
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Payoneer Launches Green Channel to help International Sellers On-board to Marketplaces
CBT Pulse
by Mark Ellis
3y ago
Payoneer, one of the leading cross border payments platforms, have recently launched their Green Channel program. It aims to connect Payoneer’s existing large, online retail customers with new marketplaces internationally. For retailers, one of the major issues when opening a new marketplace is the need to go through the, often cumbersome, on-boarding process and then earn the trust of each marketplace before they can really start to expand. Unless you’are a known brand most marketplaces will treat you like any other seller until you have proven sales on their platform, regardless of your sale ..read more
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Selling Internationally on… Amazon
CBT Pulse
by Mark Ellis
3y ago
The international selling program on Amazon is known as Amazon Global Selling. Essentially it’s a collection of services and tools that help Amazon’s marketplaces sellers to expand to their 16 marketplaces. The available locations on Amazon are as follows: Europe: UK Germany France Italy Spain The Netherlands Asia-Pacific Japan India Australia Singapore Middle East: UAE Turkey Americas: USA Canada Mexico Brazil These marketplaces serve many customers in both the country and the regions. Those 6 European marketplaces currently serve 28 countries. With Amazon being the number one ecommer ..read more
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Selling Internationally on… eBay
CBT Pulse
by Mark Ellis
3y ago
Welcome to the first in our bi weekly series “Selling Internationally on…” where we will cover the basic how to of selling on the major international marketplaces. From the US to China and Latin America to Singapore. In this first article we start with eBay, a marketplace which as international as core to it’s strategy and ethos.  eBay was founded in 1995 from San Jose, the capital of California’s Silicon Valley.  While it started life as mainly a Consumer 2 Consumer (C2C) marketplace of used goods, today, more than 90% of eBay’s transactions, by value, come from professional busines ..read more
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International Retail Sales Season 2020-2021
CBT Pulse
by Mark Ellis
3y ago
It’s that time of year again when many retailers globally do 40% or more of their yearly business. Q4 and January is peppered with holidays all over and retailers worldwide offer incentives for buyers to buy more each year. With the advent of the dominant eCommerce marketplaces pushing their own sales holidays, many more dates have become important in the global sales and marketing calendar of retailers. In this article we’ve summarised the major events to take into account in your international strategy. Prime Day: Oct 13 – 14th What was once a birthday party for Amazon’s 20th year has now be ..read more
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Know Your Customer (KYC) and Selling Overseas
CBT Pulse
by Mark Ellis
3y ago
Know Your Customer, or Know Your Client as it’s sometimes known, is a process that most retailers will have been through in the past. So what is KYC, why does it matter to you and why is it important in International eCommerce? What is KYC? KYC is a regulation of Financial laws in many countries. It’s main purpose is to try to protect banks and other financial institutions from being used for money laundering. These regulations insist that the institutions make efforts to prove an individual, or Business (KYB), is who they say they are and that the instruments they use for transactions, e.g. b ..read more
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Adobe Research Adds Weight to Selling Via Marketplaces
CBT Pulse
by Mark Ellis
3y ago
Last week Adobe Research reported via a press release the significance of marketplaces over retailers own websites in the UK. Of the 67% found to have purchased online between March and June 2020 (lock-down data!) over half of them, 57%, purchased from a marketplace seller compared to retailers own websites at 13%. Adobe EMEA Marketing Director, Peter Bell, commented on marketplace’s ability to quickly establish a reputation for reliability and their ability to provide a wide range of goods as some of the reasons Marketplaces become a first point of call for buyers. It’s not clear in the resea ..read more
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Approaching Cross Border eCommerce
CBT Pulse
by Mark Ellis
4y ago
This is a chapter our of the eBook available on our resources section or by downloading the eBook here. In this post we discuss an approach, one developed by Mark Ellis after helping many retailers, large and small, expand their online retail business overseas. With the limited information available and the multitude of things you “could” do, you probably already have in mind that cross border eCommerce is somewhat overwhelming. There are a lot of factors to consider, a lot of countries to look at, a lot of ways in which you could approach them.   So where do you start?  How do ..read more
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Five simple steps to improve international shipping
CBT Pulse
by Mark Ellis
4y ago
With a purchase through your online site or via an online marketplace you have limited points in the journey to make a great impression and give your buyer a lasting experience.  One of these, one of the more important, is the shipping experience.  It’s always important to get this right but with cross border eCommerce there is the added uncertainty for your buyer about how long it will take and what condition the product will be in when it arrives. So you need to spend extra time getting this right.   A good experience with delivery is the first step to a repeat buyer ..read more
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