Bright Minds Marketing
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Your resource to improve your private, Catholic or charter school's marketing and student enrollment efforts. Written by a school marketing consultant.
Bright Minds Marketing
1y ago
The Change Agent
Dr. Patricia Baumer
Executive Director, Office of Access and Enrollment Services
The Objective
Prioritizing Equitable Enrollment
Show Notes
This week, Dr. Patricia Baumer, Executive Director of the Office of Access and Enrollment Services at San Antonio Independent School District, sheds light on how districts can prioritize equitable enrollment practices. By removing barriers, supporting families, and working as a whole district team, schools can increase enrollment and help students and families find their perfect educational fit.
Host Bio: Dr. Chris Balow is ..read more
Bright Minds Marketing
1y ago
In this end-of-year wrapup, we’ve collected all episodes of the ChangeAgents in K-12 podcast. Read on to see what you may have missed or to return to a favorite guest interview!
The ChangeAgents in K-12: Motivating Transformation in Education podcast features interviews with top educators, practitioners, and leaders discussing significant topics related to K-12 education. Join the conversation and our guests as they share personal experiences, best practices, and compelling research all revolving around one common goal: enacting change in education.
Hosted by SchoolMint’s chief academic offic ..read more
Bright Minds Marketing
1y ago
The Change Agent
Dr. Scott Muri
Superintendent of Ector Independent School District
The Objective
Finding Success with Strategic Planning
Show Notes
Guest Dr. Scott Muri, Superintendent of Ector County Independent School District (ECISD), joins the conversation this week to detail the unique strategic planning processes utilized by his district. How can schools plan and manage projects to ensure they are not only successful day-to-day while simultaneously innovating and building toward a better future for both students and staff? Listen in to hear effective elements you can impl ..read more
Bright Minds Marketing
1y ago
The Change Agent
Dr. Brad Hunt
Superintendent of Coppell Independent School District
The Objective
Building Family and Community Engagement
Show Notes
How can districts more effectively engage, collaborate, and communicate with their community? This week, Dr. Brad Hunt, Superintendent of Coppell Independent School District, provides real-world examples from his district on how to accomplish “collective engagement,” why it’s important, and tangible strategies districts can implement today to make it happen.
Host Bio: Dr. Chris Balow is the Chief Academic Officer at SchoolMi ..read more
Bright Minds Marketing
1y ago
The Change Agent
Dr. Perry Berry
Superintendent of Queen Creek Unified School District
The Objective
Recruiting and Retaining High-Quality Educators
Show Notes
What are the key components necessary for great student outcomes? This week, Dr. Perry Berry, Superintendent of Queen Creek Unified School District, joins the podcast to discuss the important ingredients of a great education, what makes a great educator, and how his district is working to recruit and retain high quality teachers as their enrollment numbers grow.
Host Bio: Dr. Chris Balow is the Chief Academic Officer ..read more
Bright Minds Marketing
2y ago
The Change Agent
Elena Aguilar
Founder and President, Bright Morning Consulting
The Objective
Creating powerful professional development that will have a lasting and meaningful impact for both teachers and their students.
Show Notes
Elena Aguilar is the founder and president of Bright Morning Consulting, an organization committed to helping individuals and organizations create the conditions for transformation. Elena is also the host of The Bright Morning Podcast, which provides coaching conversations meant to inspire listeners to listen to their own callings and take actio ..read more
Bright Minds Marketing
2y ago
The Change Agent
Rico Munn
Superintendent, Aurora Public Schools
The Objective
Working closely with the community to meet the changing needs of families.
Show Notes
Rico Munn has served as the Superintendent of Aurora Public Schools since 2013, and in that time, the district has experienced an increase in graduation rates and significant declines in dropout rates, expulsions, and referrals to law enforcement. In 2019, Mr. Munn was named Superintendent of the Year in Colorado, as well as Aurora’s “Man of the Year.” He served as a litigation partner with a national law firm for ov ..read more
Bright Minds Marketing
2y ago
SchoolMint launches student recruitment and digital marketing solution for K-12 schools.
LAFAYETTE, La.–(BUSINESS WIRE)–SchoolMint®, the leading provider of Strategic Enrollment Management solutions for K-12 education, announced today its launch of SchoolMint Engage, a revolutionary digital marketing solution to help K-12 schools attract and enroll more students.
SchoolMint Engage uses a three-pronged approach to increasing enrollment through digital marketing: a customized enrollment microsite, SEO services, and online reputation management.
In addition, this new service offering includes sea ..read more
Bright Minds Marketing
2y ago
A public school microsite makes it easy to offer families an all-in-one-place enrollment experience.
In our chief enrollment officer’s previous article about creating customer personas, you learned how crucial it is to understand who your current and prospective families are and what they want in a K-12 school. These insights provide crucial guidance for every decision you must make about your school’s marketing, communications, and enrollment strategy.
However, creating customer personas is just the first step to improving your enrollment process.
With parents and guardians having more educa ..read more
Bright Minds Marketing
2y ago
SchoolMint Recognized as One of the 10 Best Innovative Companies to Watch in 2022
Awarded by CIOCoverage
SchoolMint®, the leading provider of Strategic Enrollment Management and positive classroom solutions for K-12 education, announced today it has been recognized as one of the Top 10 Best Innovative Companies to Watch in 2022. Winners and finalists were announced in the February 2022 edition of CIO Coverage magazine.
“At SchoolMint, our mission has always been to help educators create bright sustainable futures, and as a former educator, I recognize the value of providing p ..read more