The ROI of B2B Video
Media272
by Media272
4y ago
Part 1: Define your goals and understand your objectives Why should you understand the ROI from your marketing video? After a video goes live, we want to evaluate its performance and its success. We want to know money was spent wisely and why video remains part of your marketing budget. Marketers agree: video content has the highest ROI When you can predict the benefits of your new video, you can evaluate its success. When there is an increase in business, can we attribute it to a customer success video? With today’s analytics capabilities, we can. We know videos are an indispensable part of e ..read more
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Data-Powered B2B Video Marketing: A/B Test Your Videos and Supercharge Your Results
Media272
by Media272
4y ago
To maximize your customer conversions, it’s essential to A/B test your B2B marketing videos. This is one of the most effective ways to drastically improve the quality of your marketing. To learn how, read on. What is A/B Testing? Put simply, A/B testing is deciding which version of a piece of content or marketing tactic yields you the best results.  For instance, when you run two nearly identical ads with different color schemes to see which gets more clicks. Or when you put your Signup Forms on two different places on your website to see which attracts more new subscribers. When Amazon t ..read more
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Video Marketing Strategy: When to Use A Production Agency
Media272
by Media272
4y ago
When is the best time to outsource your video production and marketing needs, and when do you do it yourself? We explain it all here. . First, Establish Your Strategic Marketing Goals with Video Before you decide how to proceed with your video production process, ask yourself: what do you want to use these videos to accomplish? Do you know how to leverage videos once you have them? A commercial will require a different budget and resources than a video testimonial, so having a plan is essential. If you’re already using video, you’re on the right track.  Video is the next best thing to sp ..read more
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Should B2B Marketers Prioritize Customer Acquisition or Retention?
Media272
by Media272
4y ago
Would you rather have $100 right now, or $113 a week from now? Choose wisely. And consider: how would your answer change if you had to make this decision every week for a decade? Let’s face it, humans are awful at long-term thinking. While the second choice clearly provides more money, studies show we’re prone to choose the first option. To overvalue short term gains, even if it means we lose profit later. When presented this way, a hypothetical decision like this may seem simple to some, but even finance experts make this mistake all the time. If you chose the $100, think of it like this: wou ..read more
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An Easy Guide to Win More Customers
Media272
by Media272
4y ago
A deeper look at the benefits your customer receives from WinWin Videos. You might already know about how WinWin Videos turbocharges your marketing. You might already know how it wins over new customers, and builds trust with your current customers through the benefits you provide them. But how well could you explain WinWin Videos to those current customers when you want to propose the idea to them? Would it be easier if we gave you an article to help explain (in simple language) how much they benefit from working with you on this? If so, read on. The WinWin Video concept is new enough that y ..read more
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How to Get Free Marketing Videos from Your Suppliers
Media272
by Media272
4y ago
You’ve invested millions into your facility in hopes of a high return. Perhaps you just finished a major remodel. You’ve taken steps to improve the experience not just for your customers, but your staff as well. But what if you’re leaving money on the table? If an organization like yours cares about its people, enough to invest in improving the quality of their experience, this can actually turn into a major asset for you. So how are you showing off the end result to pay for your investment? Many people turn to 15- and 30-second TV commercials from their manufacturers. But if you’ve done much ..read more
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5G Networks are Coming. Is Your Business Ready?
Media272
by Media272
4y ago
Have you ever tried to load a webpage or video, but after waiting a few seconds with no luck, gave up and moved on with your day? Your customers are often just like you. Studies show 40 percent of visitors will leave your website if the loading process takes more than 3 seconds, and the rest won’t wait much longer. Thankfully, online wait times will soon be a problem of the past – and the solution is changing the face of business. If you’re tech savvy, you might already know the deal: we’re talking about 5G, or fifth generation cellular network technology. 5G combines cutting-edge networ ..read more
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This Tool Converts Leads into Clients: Now Faster and More Affordably
Media272
by Media272
4y ago
Imagine you have a set of videos from your most satisfied clients, talking about how much they love working with you. Imagine you can use these videos, again and again, to win over more clients than you know what to do with. Imagine that by doing this, you build deeper relationships with existing clients, and you save time and money because you outsourced all the legwork to WinWin Videos. And imagine these videos get finished faster than ever. You’re probably thinking this is an exaggeration, and we don’t blame you: it’s an overlap of business strategy and video production that few organizatio ..read more
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Increase Digital Conversions with this Proven Strategy
Media272
by Media272
4y ago
What would you do to massively increase your conversion rates? What would you invest in a strategy that boosted social media engagement, drastically improved your Search Engine Rankings, and substantially increased customer acquisition and loyalty? In any established industry, one marketing issue arises time and time again: to cut through the noise of a conventional sales and marketing process. Customer attention is more fleeting than ever, and if you’re like most people, your eyes glaze over as soon as you see an ad. That’s why savvy marketers know to differentiate themselves from the standar ..read more
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How to Turn Your Best Customers into Your Best Marketers
Media272
by Media272
4y ago
A BG Products Marketing Story When you visit the BG Products website, you’ll read how they are the recognized global leader in transportation maintenance services and related industries, and how their products are sold through a close-knit global network of independent distributors. BG’s certified service advisors and technicians are people you can trust, trained to know what a vehicle needs. They know the importance and effectiveness of automotive maintenance. But as a potential client of BG, how do you know if it’s the right decision? At WinWin Videos, we’ve worked with BG long enough to kn ..read more
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