The YouTube universe is BIG and is getting BIGGER by the day. It is, in fact, as important a marketing tool for businesses as are Facebook, Instagram, LinkedIn, etc. Having a thoughtfully designed marketing strategy for YouTube is what you need, and the most important aspect of it is to create ways to generate better YouTube conversions. Moreover, there are multiple facets to YouTube marketing, each of which requires independent attention. To help you design a conversion rich marketing strategy, here are a few highly effective steps you can start working on from today itself:   1. Optimiz ..read more

Facebook is probably the biggest market for digital marketers and engagement in the name of the game – the more you have it, the better your chance for a good ‘Return on Investment’ from the platform. However, striking engagements is not as simple as it looks. To help you design Facebook marketing strategies that yield maximum engagement, here are 4 essential tips:   1. Emphasize on Videos as much as Photos   One of the biggest shortcomings of new marketers on Facebook is that they focus more on posting photos than videos. According to a survey by DataBox, only 52% of marketers ..read more

Google My Business is a great place to get your business or trade listed, no matter how big or small your enterprise is. Not only do you get exposure to hundreds of thousands of new potential customers, but also grow your company as a brand. Here are five game-changing features of Google My Business:   1. Customer Reviews You have excellent customer relations and they always go home satisfied. You can show this to the world, and soon, you will have the world praising you! In a country like India, where buyers like to check out customer reviews wherever possible, this feature becomes a ga ..read more

With the Digital Marketing boom over the last decade, there’s a growing demand for expert services. It has become the need of the hour to have a strong digital marketing resource to thrive in the ever- growing competition. However, if you’re unable to decide whether you should build your digital marketing team, or hire services of a professional agency, here are a few parameters to help you out:   1. Scale of Business   If you’re a multi-million-dollar company, you may go ahead and build a full-fledged team. However, if you’re a mid-size company looking for the same level of service ..read more

In the era of lockdowns, quarantines, and social (actually physical) distancing, digital marketing has emerged as the preferred mode of promotion & marketing. However, new challenges demand a new approach to tackle them. Especially, for an industry as traditional as real estate, companies need to adopt unique and innovative techniques to formulate an effective digital marketing program. Following are a few advance digital marketing techniques for the real estate industry in Mumbai and Pune:   Personalized Digital Modes of Communication   One of the key roles of digital marketing ..read more

Being the commercial capital and the most developed city of a country as big and populated as Mumbai is a double-edged sword. On one hand, it makes it the ultimate dream, and on the other hand, it makes it extremely vulnerable. Coronavirus Pandemic showed as the ugly side, and Mumbai became the worst affected city in India and one of the worst in the world. The famed international connectivity that the city boasts turned to be the biggest issue, leaving India’s premier metropolitan into total lockdown for more than six months. Most industries in the city of dreams underwent a sleep mode, and s ..read more

Being the commercial capital and the most developed city of a country as big and populated as Mumbai is a double-edged sword. On one hand, it makes it the ultimate dream, and on the other hand, it makes it extremely vulnerable. Coronavirus Pandemic showed as the ugly side, and Mumbai became the worst affected city in India and one of the worst in the world. The famed international connectivity that the city boasts turned to be the biggest issue, leaving India’s premier metropolitan into total lockdown for more than six months.   Most industries in the city of dreams underwent a sleep mode ..read more

The United Arab Emirates is one of the most preferred destinations for international real estate investors. Cloud-shattering skyscrapers, flamboyant hotels, and humongous shopping malls are almost a norm in the Emirates, and the trend only goes up. However, the lockdown due to the Coronavirus Pandemic has caused serious damage to investment prospects, which is why 2021 is an extremely important year for the revival of the real estate industry in Dubai, Sharjah, and UAE as a whole. Unsurprisingly, digital marketing will play a key role, especially now when digital is the new normal. That said ..read more

The world has turned upside down in the past one year and whatever we presumed strange is the new normal. While the novel Coronavirus taught human beings how precious life is, it broke to established principles of business & marketing. As is apparent, not many business sectors remained unharmed, and hotel & hospitality is certainly not one of them. However, the show must go on and as the effects of the pandemic have started to get subdued, the hotel industry is due for a revival, especially in the UAE. And with business paradigms altered, probably permanently, the ways of mar ..read more

The year 2020 will go down in history as one of the toughest for mankind. With the Coronavirus Pandemic bringing more than 200 countries to a halt, industries and businesses around the world have taken arguably the worst hit since the Global Economic Crisis of 2008. India has been among the most affected countries and continues to be under a government-imposed lockdown.   That said, the restrictions in the country are being lifted gradually, and in the coming days, life could resume normalcy. Businesses, too, are resuming work, albeit with certain restrictions. However, the hospitality &a ..read more