In honor of National Orthodontic Health Month, Ortho Sales Engine is excited to bring you a special offer that you won't want to miss. We understand the importance of a compelling online presence, especially in the field of orthodontics, where trust and credibility are paramount. That's why we're thrilled to offer you an exclusive 50% discount on our website development services—but act fast because this offer is only available until October 31st. Why Should You Consider a Website Makeover? Your website is your brand's digital ambassador. It's the place where clients and patients go to learn ..read more

In the highly competitive world of orthodontics, having a strong online presence is crucial for attracting new patients and growing your practice. Understanding the importance of search engine optimization (SEO) is essential in achieving this goal. By effectively implementing SEO strategies, orthodontists can improve their website’s visibility on search engines and increase their chances of being found by potential patients. This blog post will explore the top 10 ways an orthodontist can improve their SEO to enhance their online presence. From optimizing website content to utilizing local keyw ..read more

Play Video Tweet Share Share Pin Leveraging SmileDirectClub’s Crisis for Practice Growth Uncover practice growth opportunities amidst SmileDirectClub's reputation crisis. Learn effective strategies to differentiate with personalized care, professional supervision, transparency, trust, and long-term oral health benefits. Featured Presenter Richie Guerzon | Co-founder, Ortho Sales Engine Website NewPatients365.com << Return to Guide Focus In this video, we delve into the recent SmileDirectClub news and explore how you can utilize their reputation crisis to ..read more

Play Video E3.07 | The Future of Virtual Consultation Greg Pellegrom, Co-Founder and CEO of SmileSnap, returns to discuss how virtual consultation has changed since the boom of 2020 and how virtual can still serve as an important component of a successful patient acquisition process. Featured Guest Greg Pellegrom | Co-Founder and CEO of SmileSnap Website SmileSnap.com << Return to Guide Focus Patients are now more comfortable with telehealth appointments thanks to the pandemic-driven surge in virtual care, but many doctors are now trying to decide if the inve ..read more

Planet DDS, the leading provider of cloud-based dental software, has completed the acquisition of Cloud 9 Software from Accel-KKR, an investment firm focused on software and tech-enabled businesses. The acquisition of Cloud 9 allows Planet DDS to continue its strong growth path as a multi-specialty dental software platform while adding the strength and experience of Cloud 9 in orthodontic and pediatric practice management software.  The Planet DDS dental software platform, with the addition of Cloud 9, will be able to provide a stronger single vendor solution to support the growth and ope ..read more

On December 7, 2022, Cloud 9 Software, the leading provider of cloud-based practice management systems for orthodontists, pediatric dentists, and dental/orthodontic service organizations, announced the rebranding of their recent acquisition, ToothFairy, LP. The Customer Experience Management (CXM) solution is now known by the brand name Cloud 9 Ignite. Coupled with the announcement of the new name, Cloud 9 unveiled a new logo aligned with the other add-on service logos under the Cloud 9 umbrella, featuring the name of the solution alongside a two-toned flame. The new name not only reflects tha ..read more

If you’ve ever taken a marketing class, you’ve likely heard of the 4 Ps of marketing – product, price, promotion and place. In recent years, these building blocks have been expanded to add packaging, positioning and people into the mix. As patients and their needs change rapidly, you must continuously revisit these seven Ps to make sure you’re getting the best results possible from your marketing program. Product Look at your products and services as if you are an independent marketing consultant. Are your current products and services right for your patients? Do you offer any that no longer m ..read more

There once was a time when newspaper was one of the only means to advertise your business. Although this was a way to get your orthodontic practice in front of many people, they weren’t always the right people. You’re constantly working on improving your orthodontic marketing, which is why finding the right advertising method is crucial for building your patient base. With the emergence of online pay-per-click campaigns, you’re now able to customize your advertising efforts to reach the people you want to reach. Here’s how to create a successful orthodontic pay-per-click campaign. What Are Goo ..read more

If there ever was a perfect opportunity to promote your orthodontic practice and draw in more business, it’s National Orthodontic Health Month. The American Association of Orthodontists (AAO) has declared the month of October a time to focus on raising awareness of the importance of orthodontic health. As an orthodontist trying to grow your business, this month should be treated like your very own Black Friday. There are plenty of ways to get creative during the month of October to celebrate Orthodontic Health Month and bring in new patients.  Distribute healthy Halloween treats Given tha ..read more

To grow a successful business practice in today’s digital landscape, being able to manage an effective online advertising strategy is critical. However, to ensure your business sees a positive return on investment, it’s important to know how to optimize your campaigns for the best chance of success. During the lifecycle of an advertising campaign, there are several key metrics businesses can track to understand the effectiveness of their campaigns over time. Two of these metrics are impressions and frequency, and both of them are essential to driving new business opportunities while staying wi ..read more