Trolling on social media has become quite the norm these days. Trolls have, as a matter of fact, become a necessary evil in today’s world. People who post generally out of context and inflammatory comments are labelled ‘trollers.’  Relevance and Impact of Trolling on Social Media A few of these trolls can be thought-provoking, and considered to be a form of constructive criticism, which in turn can help improve the performance in any area/field the people getting trolled are working in. On the other hand, some of the trolls are also provocative, intended to cause harm (emotional upset, la ..read more

A few major upgrades have been made to search engine optimization (SEO) in recent times.  Some of the developments include: Planning for the future and implementing existing techniques in the present: It is very important to implement existing search engine optimization techniques during the present times; which have already been tried and tested. Planning for the future involves  Search Engine Optimization Techniques Google has become stringent on its indexing of content: It is imperative to develop high quality content that has been well-researched in order to satisfy the user i ..read more

Social media site Snapchat is now enabling its users to publicly display the count of followers or subscribers of their accounts. This feature has been made available in the form of an option button for the users. Previously, only the Snapchat account holders could view the number of followers of their accounts.  Snapchat Enables Users to Present Follower Counts Now they can present this number of followers (subscribers) for everybody to view. Snapchat influencers and potential influencers can make the most of this update since it enables them to gain an audience. This audience can gradua ..read more

Online furniture and home products marketplace Pepperfry has recently rolled out a new TVC ad campaign titled ‘Family Times = Pepperfry Times’ to celebrate the occasion of the upcoming festival of Diwali. The ad was created by Law & Kenneth (L&K) Saatchi & Saatchi and is being broadcast across social media sites such as FaceBook, Twitter, Instagram, and LinkedIn. Pepperfry Rolls Out New Campaign for Diwali The TVC (television commercial) depicts a father and a daughter indulging in a light-hearted banter, arguing over who gets to sit in the one armchair which is in the spot closest ..read more

YouTube has introduced new updates to its mobile app in order to enhance the mobile viewing experience for users. These updates include adjustments of the existing features, as well as the addition of new features; such as: better use of video chapters, more streamlined player page, new gestures, suggested actions, and bedtime reminders. YouTube Enhances Mobile Viewing Experience Better use of video chapters: YouTube has included a new list view, which enables users to browse and watch videos in a chronological order; after they tap or click on the chapter title in the app. Every chapter titl ..read more

Social media network Pinterest is introducing new feature updates for the benefit of merchants. These updates enable merchants to set up shop, create sales and estimate their results. Over the past few months, the number of Pinterest users who are engaged with shopping has risen greatly.  Pinterest Introduces New Features for Merchants The gap between people shopping and people buying online needs to be bridged. This is why Pinterest is enabling merchants to direct users towards taking the next steps in their buyer journey. Pinterest is assisting merchants by providing updates to: merchan ..read more

Instagram has announced that it is increasing the time limit for live streaming from 1 hour to 4 hours. Users can now retain their audience for a long time even after the live stream gets over.  Instagram Sets Live Stream Time Limit to 4 Hours After the conclusion of a live stream, Instagram will recommend more live streams from other users for the viewers to watch. There is a new section called ‘Live Now’ on IGTV (Instagram television); that enables users to discover live streams more easily.. Previously, only Instagram Stories and feed posts could be saved to a private archive; while th ..read more

LinkedIn is introducing new discovery features for virtual events on its platform. These features enable visitors to find the virtual events easily; thereby increasing attendance to the events. The event organizers can also gain leads from the event sign-ups. Brands and businesses can now obtain lead generation data from LinkedIn through these virtual events. LinkedIn Introduces New Features for Virtual Events These features include: a new weekly events digest email newsletter and personalized event recommendations in the ‘My Network’ tab. LinkedIn also sends notifications to followers of a br ..read more

FaceBook has announced that it is introducing new features on WhatsApp which enable brands and businesses to sell faster online. These new features are related to shopping and payment; and they focus on three aspects: shopping, FaceBook hosting services, and business sales. WhatsApp Introduces New Features for Businesses Shopping: The purpose of developing the features on WhatsApp is that both consumers and the brand/business can benefit from having a customized online shopping platform along with all the suitable payment options. FaceBook is extending all the ways in which customers can purc ..read more

Indian hospitality chain OYO Hotels & Homes has commenced an advertising campaign which recently released its first advertisement featuring Bollywood actor Sonu Sood, who is also an asset owner at OYO. The ad has been broadcast across television, radio, as well as across the brand’s accounts on social media platforms like Facebook, Twitter, LinkedIn, and Instagram. OYO Releases ‘Sanitised Before Your Eyes’ Campaign The brief advert shows Sonu Sood (wearing a face mask) playing the role of a member of the OYO staff who sprays a hotel room (including the door knob, the switchboard, the TV re ..read more