It’s easy to get so busy with the day-to-day of running your business that you forget the CEO things you need to do as an online entrepreneur. And no one likely told you just how many tasks would be involved in running your online business. All of those tasks that are outside your normal workday start to add up like a big blob of “I have so much stuff to do” — causing anxiety and overwhelm. What kind of tasks am I referring to? Tasks like: support inquiries reviewing SEO research testing opt-in forms updating your copyright notice updating plugins …and on and on All those little ..read more

In the world of online business, it can be tempting to jump on all the marketing methods and the latest popular software that you see (seemingly) successful online entrepreneurs using. Whether you’re just starting your business, or you’ve been your own boss for years, it’s easy to wake up one day and realize you’ve created an overly complicated mess of offers, funnels, and systems to run your online business. Worse yet, you might be paying hundreds and hundreds of dollars per month (or more) to pay for all the software and apps to “make it all work”. Just because everyone else is doing it tha ..read more

Gift-giving season is upon us and it’s time to celebrate all the hard work you’ve done as a small business owner this year — whether you work from home, have your own shop, or are a side hustle pro. We all know the random, cheap crap that can land in our stockings (or gift exchange party) that ends up unused, broken, or goes straight to the donation box. Toothbrushes, cheap pens, candy… they all leave us feeling like the stocking stuffer box got checked, but there was no thoughtfulness involved. Whether you’re shopping for yourself, a friend, or for an easy (and affordable) Secret Santa gift ..read more

Being an entrepreneur requires exceptional leadership skills, creativity, and resilience. If you didn’t grow up around other small business owners and didn’t go to business school, then you might have jumped into running your own business without knowing some key lessons that are essential to long-term business success. When I started my entrepreneurship journey I had zero clue what I was doing. I knew I was a fantastic digital marketer — but I quickly found out the skill you are good at is completely separate from the skills needed for running a business. All I knew was that running my own s ..read more

I realized last week that I missed sending Mother's Day wishes in last week's SIE and I didn't say a word about turning 43 last Wednesday. Being a mother is the entire reason I've been able to hone my productivity skills, get more done in less time, and have an entirely different perspective on success and priorities. But the last several years, online marketing and social media has started tip-toeing around Mother's Day in fear of not recognizing or just dismissing others' feelings. I get that Motherhood is such a multi-layered minefield for so many women (myself included). And as such, I ch ..read more

Several weeks ago I had to opportunity to connect with a fellow Sunday newsletter writer - Irena Spegar of The Boonly. I don’t recall exactly how I found her, but when I subscribed to The Boonly and got my first issue in my Inbox, I knew we were kindred spirits. Sundays for me are about reflecting, intentional and slow living, basking in nourishing routines, and resetting my mind and body for the week ahead. And when I started reading Irena’s newsletter, I knew she felt the same. The Boonly is a gift every Sunday for anyone craving a spark of wholesome curiosity, an antidote to "hustle cultur ..read more

As an entrepreneur, you are constantly striving for success, trying to make the most of every hour of every day, using the time management techniques you’ve learned, and more. But sometimes you need to step back and take a fresh look at your routine to find new ways to boost productivity and creativity. I teach using “theme days” to group similar tasks together during your work week to eliminate distraction, context switching, and get more done in less time. In this blog, I’m sharing 3 important “theme days” I schedule into my month (vs week) that I believe every entrepreneur should do to crea ..read more

I am not a naturally organized person. I have had to learn to create systems and processes for both my business and my personal life to at least somewhat stay on track. Whether it’s digital, physical, or mental clutter - having less of all of it and learning to let go helps keep things simple and easy. As our kids move through school ages and my business gets more streamlined, one of my priorities is to spend less time with one-eye on my digital life (i.e. email checking habits). And I know that I tend to over-organize instead of getting rid of stuff. You might be an over-organizer if you buy ..read more

One of the first questions I ask my clients is: What are your work hours? Then I ask: When would you like to work? The answers are often really different.  Most of us are working when we think we should be working — not when it makes the most sense for us to work. If you’ve ever felt guilty for not being at your desk at 9 AM or not responding to an email or Slack message within 2 minutes, you feel that pressure — and it’s BS.  We are all unique people with unique internal clocks. When we work with our own energy flow and rhythms, we not only tend to get more done with more ease ..read more

Every work-from-home entrepreneur wants to have that “perfect” day. The one where all your top priorities get done, you make some money, you have time for yourself, time with your family, you eat right, and you even get to bed on time. Glorious right? It’s the dream and one we strive for every day. But when was the last time your day went as planned? Between a poor night’s sleep to client emergencies (or kids being home sick) and everything in between — it’s rare that we actually have that “perfect” day, where we crawl into bed with a satisfied sigh and fall asleep with a clear head, feeling l ..read more