On the 1st of December 2022, Vice President & General Manager Elley Cheng stood at the Art Basel in Miami to speak about the influence of colour at an “individual level, brand level, at a societal level” prior to the announcement of the ‘PANTONE Colour of 2023’. With this, came the post-pandemic reflection and the importance of colour as a tool for us as individuals to express ourselves after being isolated for so long. Passing the mic over to Vice President Laurie Pressman, further emphasis was placed on where we are in history and our post-pandemic world. Pressman stated “We’re living i ..read more

There may be a lot of users accessing your website every day. However, very few end up shopping for any products or services from your site. According to studies, 97% of users who visit your site for the first time leave without purchasing anything. What makes this so adverse is that your digital marketing approach and your website can be perfect, but your business still won’t get potential sales. It turns out that clients can be discouraged from shopping for many reasons which are beyond your control, whether it be a household or bank issue. Retargeting campaigns notify your users about your ..read more

Everything we see in the digital world is continually changing and evolving. A website should be no different. To keep your users engaged and your content viable, you must remain on top of your strategies and implement the most contemporary trends. If not, you are risking your business growth. By engaging an authentic web design agency, you can quickly transform your website through an outstanding makeover. In this digital world, businesses know how significant a neatly designed and operational website can offer. But to do so, the site requires to be always updated according to the advancing ..read more

Shopify is one of the most exceptional platforms to develop your e-commerce app. Shopify has a collection of dynamic tools that don’t require manual coding and development. Around 2 million dealers use Shopify to handle and market products online daily. The online store platform is an outright package with domains and hosting, an online store control panel, personalisable product pages, discount codes, and direct purchase and support for payment processing. Shopify introduced Plus in 2014 as a large-business e-commerce platform that includes all features of Shopify while also enhancing scalab ..read more

Chances are, you may be reading this article using a mobile device. In any case, if a mobile user doesn’t like how the website pages are structured or find the readability of the content lacking, they’ll most likely bounce back to another site to find the information and experience they are looking for. Now consider how this scenario would affect your website and just how many users you can lose if you haven’t optimised your website for mobile search. Optimisation means your website should look attractive and engaging on smaller screens. It should load quickly, be smooth to navigate and user ..read more

Establishing an online presence is the bottom line if you are looking to build an online brand reputation. However, what most businesses fail to figure out is that setting up your online existence requires you to build up a strong content marketing strategy. Content marketing is an impressive tool to foster relationships between the customer and your digital channels. Content marketing not only facilitates trust-building between the client and your brand but also eases bringing about leads and improves client loyalty. Marketing is incomplete without a competitive content marketing strategy. Ho ..read more

For any brand, noticing the importance of pantone is crucial to figuring out how you would like to communicate with your target users. Colour has become a dynamic tool within the visual world, attracting the target audience by influencing their emotions. Researchers say that around 90% of audience perceptions and assessment of a brand is based on colour. Colour can be considered the most decisive factor when developing your brand creatives. Once you begin to choose the best-suited colours for your brand or business, you may notice patterns in the use of colour in specific industries. Differen ..read more

When you are going to develop a dependable digital strategy for your business, an analysis on what your competitors are carrying out on social media is necessary. The fact is that Facebook remains the goldmine for brands to grab audience data, and acquire important insights from it. Since most brands have their very own Facebook page, it becomes much easier to keep an eye on their efforts and set the proper benchmarks for your brand’s Facebook marketing strategy. But this also signifies a clear competitor base targeting the same group of the audience like you. And while it is appropriate that ..read more

Established in San Francisco, Aribnb (Air Bed and Breakfast) is a digital marketplace that offers unique services such as homestays, vacation rentals for holidays and activities, etc. The idea of Airbnb was simple – to help travellers around the world to explore local new and astounding destinations without the hassle of hotels. Simple ideas sometimes lead to complex businesses, and Airbnb has finally grown to expand across the globe, facilitating the listings of millions of homes every year. Their success is rooted in a wide range of factors such as effective ideation, an evolving client bas ..read more

Even with its critics, two decades after the first marketing email was delivered, email marketing continues to rise above and beyond its potential in 2022! Email marketing is the go-to marketing channel for both leading marketers and small businesses. In fact, email marketing approaches are evolving faster than ever before. This is because of the technical innovations by ESPs and more considerable internet tactics associated with the involvement of several brands. Does your eCommerce business have an elemental email marketing set up in place? It’s time to boost your marketing funnel and consi ..read more