We make no bones about the fact that tequila is our favorite drink. Lets face it, we make it, we drink it, we enjoy it, and we love it when you take home a bottle of Señor Rio tequila! We also haven’t been shy about telling you how popular tequila has gotten lately. While we are certainly proud of the fact tequila is one of the ,fastest growing spirits in America, there’s something else we’re quite enthusiastic about. Behind this quiet revolution in the spirits industry, women are leading the charge, and as a women owned and operated business, we couldn’t be more proud to be part of this revol ..read more

So just like you, we’re ready to say goodbye to 2020. Between the pandemic, the election, the drama between the both of them, and everything in between, people around the world are looking to kick off 2021 with a fresh start, and look toward better times! Well, we couldn’t agree more. In fact, we’re ready to help aid in that transition to a happier, healthier new year, and we can’t think of a better way to usher in a new year than with a “salud!” and a toast to your favorite drink, tequila! Business is a boomin’! According to ,,recent news reports, tequila is the second fastest growing spirit ..read more

Welcome! I’m Winston, Señor Rio’s keenest history buff. I’ve been a devoted scholar on the lineage and development of societies. These strands in the fabric of history have led to everything, good or bad, that exists in our world. We can enjoy tequila because of a series of societal and geographical planets aligning in a way that makes the etched glass top of a bottle of Señor Rio an event that is hundreds, thousands, even millions of years in the making. We, in the United States, are all required by law to fill out our 2020 census forms. It happens every ten years and from it we learn how ma ..read more

Occurrences of various animals getting drunk from fermented fruit are well documented and often pretty hilarious. Birds, bees, bats, rodents, elephants and apes all are known to partake in a tipple if given the chance. Lizards largely do not, so your velociraptors 70 million years ago likely were teetotalers, and suddenly Jurassic Park seems a bit less interesting. It can be assumed that the various evolutionary species that would lead to modern humans also likely indulged in consuming fermented fruit when they could. If I were likely to be eaten by a saber-tooth cat, you know what? I’d want ..read more

Everyone has their go to, a favorite restaurant, a preferred wine, or a unique travel destination, there’s just something about knowing exactly what you want. Presumably, if you’re a fan of fine spirits, you probably have a “go to” for that as well. Now, if that spirit happens to be tequila, you may have a favorite for that expression as well. If the answer is no however, there’s no need to despair, because we’ve got a great option available, one that promises not only to delight, but impress as well! Senor Rio’s extra Anejo has once again won a Gold Medal at the annual 2020 SIP awards, while ..read more

The ancestral beverage of Mexico, Pulque, was the progenitor of tequila and its origins date back to the Mesoamerican culture. It is a milk-colored fermentation of the sap from the agave plant and this sacred drink was limited to the elites of the very stratified Aztec culture. Various stories exist to explain how pulque came to be, but the most compelling is the simplest. Tlacuache (a possum) discovered that its human-like hands could dig into the agave and extract the naturally fermenting juices, making it Mexico’s first drunk. The rivers were said to have followed the path of Tlacuache as ..read more

If you’re reading this, I assume you have at least a passing familiarity with spirits of various kinds. You may be open minded on what you like to drink, or perhaps you’ve already settled on a favorite. I like to vary my consumption. Variety is, as they say, the spice of life. But even within an individual producer’s range of offerings, you may find some fascinating differences due to one major thing: the oak in which the spirit was aged. It’s always a pleasure to see the surprise on people’s faces when they discover the color of a spirit in the bottle is largely tied to the length of time it ..read more

The first thing to know about oak is that not all oaks are the same. The quercus genus refers to white oak and tradition dictates that certain types of quercus are used for aging. In America, the most commonly used oak is quercus alba, or American white oak. Bourbon, by law, must be aged in virgin American white oak first. This puts strain on Coopers who compete with furniture makers for this very dense, wide-grained wood. Rums, Scotches, Cognac, and other spirits have more flexibility in what can age. Don’t forget that oak is also in demand for aging wine as well. Scotches and Cognacs tradit ..read more

One thing not yet mentioned is in what type of oak is tequila, and by extension Señor Rio, aged? Most tequila uses American oak from reconditioned bourbon barrels that have been planed down and recharred. Señor Rio takes a page from the playbook of aging used by Scotch whiskies and buys used barrels from another country. For Señor Rio tequila, the quercus sessiliflora and quercus pedunculata barrels previously used to host cognac are used in the aging process. These oak types are especially complimentary to tequila because the rounded, buttery texture suits the almost angular structure of the ..read more

Welcome to Persia in the year 830. By the flickering, undulating light of a flame burning in an oil lamp a man pauses, the feathers of his quill brushing his graying beard. He is a doctor and teacher in Persia, and his name is Jabir ibn Hayyan. He’s writing his findings on the building of alchemy experiments. This adds to his already existing corpus that includes philosophy and astronomy. He’s noticed that different substances boil at different temperatures, suggesting their constituent components vary wildly, and that their states alter after boiling. It has been his life’s work to scribe an ..read more