With the onset of another lockdown and the repeated restrictions, we are yet again on the verge of getting locked into our homes. Remember the first time, we got all into the skincare and haircare part of it! How about grooming your brows this time? Here we have different ways to groom your brows in the comfort of your homes so that when we are ready to step out, your brow game is just on-point. Brow Wax- While we are at home, we can hold off on twerking and trimming and give it time to grow naturally. Having said that, we also don’t want it to go all wild. So what you can do is use brow wax ..read more

Summer season means cool and breezy outfits. Warm weather wardrobe choices can go phenomenally right or extremely wrong if not put together in the most modish sense. There is absolutely no better time for bright colors and bold prints to flaunt off sassy and sunshine fashion statements. Here are some dos and don’ts for you to inspire the best warm-weather wardrobe choices. #1- Pair up sneakers with skirts Carry the cool-girl vibe by mixing up sneakers with chic skirts. The key to making this look work is to keep from combining too many colors and patterns, as well as sticking to a midi length ..read more

She is one of the finest, yet she is one of the grounded souls. Strut24x7 had the opportunity to have a chat with this celebrated fashion stylist of the Indian Cinema beyond the realms of fashion and styling. Discover the aesthetics of Less is More with Allia Al Rufai. Q. Your pictures tell us that you’re a nature lover. Tell us what is that draws you the most to nature? A. I feel a sense of oneness with nature. When I’m surrounded by nature I feel this overwhelming feeling of calm and stillness. Q. Your breakfast affair is something that breaks the internet whenever a picture goes us up. Tel ..read more

Vitamin-C is one of the most imperative ingredients used for all skincare regimes and routines. Almost all your skincare products have Vitamin-C present in one form or another. Having said that, Vitamin-C is also one of the most celebrated yet misunderstood components of skincare. Yes! There are some Vitamin-C-related myths that you need to un-believe ASAP. Let’s see what these are. #1- All Vitamin-C is the same. No! The front of your product packaging may say “Contains Vitamin-C” but what type and how much is of importance here. Some are raw and some are derived and each kind of Vitamin-C ha ..read more

These days, there is a lot of buzz about going organic and using natural things for your beauty and wellness regime. With all the lifestyle stress and the environmental pollutants taking a hit on our skin, putting on more harsh chemicals is not a wiser road to lead. As a result, what we see is more and more brands are shifting their focus on providing skincare essentials that are power-packed with the goddess of nature so that women can ensure ever-lasting radiance in the most organic way. We have carved out some of the best organic skincare brands here. Let’s check them out. 100% Pure USDA ..read more

With the summers knocking at our doors, it’s now time to bid farewell to warm and cozy winter aesthetics and switches to tank tops, powder-based makeup, and sunscreens with higher SPF. one might think that sunscreens are only for beach holidays and trekking weekends. But nothing can be far from the truth. Sunscreens are important no matter what season it is. But they are particularly important in the hot sunny summer season. The importance here lies in using the right kind of sunscreens for the summer days. So here we have a few tips for you to sun-protect your skin these summers. Shall we be ..read more

Meghna Butani is a celebrated hair artist of the Indian Cinema. She is known to give iconic hair glam to the Bollywood beauties like Maliaka Arora and Tabu. When asked about her journey and the dynamics of the hairstyling industry, this is what she had to say. How did you go about your journey? Were you formally trained at a traditional beauty school? I used to assist a makeup artist 15 years ago who gave me the best advice ever that was to learn hair and makeup. And that’s when I joined Bblunt (juice then) and worked in a salon for my training in hair styling. Following this, I did a one-week ..read more

It was not long back when the first trailer of Roohi was released and took the internet by storm. And then, the first song, ‘panghat’ was released. More or less, this film is about to level up the crazy, given that it is coming from the makers of ‘Stree.’ Staring supremely talented actors- Rajkumar Rao, Jahnvi Kapoor, and Varun Sharma, going back to cinemas couldn’t have gotten better. While we are getting ready to return to the magic of cinemas, Theia Tekchandaney got us hooked on the magnanimous looks of these stars in the song, Panghat through her Instagram Posts. As we see in the song, Ja ..read more

All of us have forever been drooling over the looks that Lakshmi Lehr fashions. Whether it is the bold red pantsuit look or a gorgeous saree look, it’s always a step-up to create a stellar benchmark in the fashion world. However, this time Lakshmi Lehr is on a mission to redefine the way we carry street style fashion with the series of spectacular looks that have been styled for our favorite Bollywood Divas. What we are loving the most about these looks is how they are becoming such a major inspiration for us to tweak in our style statement this spring. #1- Got My Eyes On You Look ft. Ananya ..read more

Founded by Priyanka Ganjoo, Kulfi Beauty is all about having fun with makeup. It has recently launched eyeliner kajal in 05 bold colors that suit the deep skin tones. The idea with Kulfi Beauty is to create a safe space where the South Asian beauties can freely express themselves and defy stereotypes in style. While the name must amaze, the story behind ‘Kulfi Beauty’ is equally intriguing. This brand is ideally named after a traditional, frozen South Asian dessert. It is more so known for its colorful appearances and variations. Very similar to ice creams in texture, this sweet milky treat w ..read more