I know, I know, you haven’t heard from me for over a month. The reason is a lot of work. I managed to expand my business even further, offering not only Italian lessons but also English lessons in my language school in Stockholm. Besides, I contributed to the success of new businesses by teaching young digital entrepreneurs the tricks of digital marketing. Last but not least, I made my biggest dream come true: a villa by the sea. And this I owe not only to myself but also to the hard work of the entrepreneurs I follow who have reached very high peaks. Anyone passionate about their work throws ..read more

One of the most difficult challenges is to establish what makes your business different from competitors and presenting it in a way that attracts the ideal customer. The secret to creating your differentiation is to understand what our ideal customer wants and to make sure that you get it and better than anyone else. How to do? Take some time to think and draw up a list of things you can do well, perhaps without even trying too hard. Don’t underestimate anything, because something easy for you to do could be the key to your success: What do your customers appreciate your service? What can you ..read more

During this period of uncertainty, we have been forced to slow down our lives and isolate ourselves. We are putting everything (or almost) on pause. Many of us were used to running, having a thousand thoughts, planning the days in every detail. Some of us used activities outside the home (e.g., gym, courses) as strategies for dealing with emotional and interpersonal problems. Now we have had to stop. Going from a super stimulation to an immediate stop can make us think continuously, intensely, and relentlessly. The little things we took for granted are no longer possible. How to react to this ..read more

The number of women who have asked to have a Discovery session with me has increased compared to the past few months. Women with different needs but something in common. They need to share their needs with me and understand how they can take care of themselves with coaching at this particular moment. Some of them need to forgive themselves for not being able to do everything. Others need to know their resources and understand how to use them. They feel called to reinvent themselves professionally and personally and want to do it with greater confidence in themselves. Still, others have realize ..read more

If a new website is on your wish-list, this may be an opportunity that’s PERFECT for you. I’m opening up a limited number of slots in my schedule for my signature web design service, LET ME SHINE This isn’t just web design When you hire me to create your website for you, you’re not only hiring me for my design skills and branding expertise – you’re also hiring me for my understanding of what makes a brand magnetic. Knowing that you are a Warrior, I understand exactly how to help you attract more of the customers or clients who you will naturally resonate with, through the use of strategic visu ..read more

In recent weeks, the whole world has focused on the corona-virus and the uninterrupted succession of negative news that invade the media. Sales have plummeted for many companies, and the worst part is that it is not known when it will return to normal (if it will return). In this situation, the classic marketing techniques are not sufficient. So what to do? To look for solutions, you have to start with the problem itself. By analyzing the situation, it is possible to make a couple of general considerations. First consideration: we are all connected As soon as the transmission of the virus star ..read more

This is the story of Abigail, who, in one year, thanks to Dawn of Happiness, has achieved more results than with five years of psychotherapy. Abigail wanted to improve her relationship with the people she loves and be happy. To change job and finally find her way and do what makes her heart beat with passion. Besides, she wanted to become more aware of who she is and what she is worth and to develop more self-confidence. She understood what her resistances were, what her negative thoughts were, and why she continually proposed them in her life. What behaviors separated her from who she reall ..read more

My company has already passed the critical phase that determines the survival of a start up. And I want to share with you what I have learned. The first few years will be the most delicate and complicated, get ready. What happens in those first months is what determines its success, or failure. The mistakes that can be made are many, and the unexpected. Preparing and planning everything is impossible, but some advice can be useful. Here is a somewhat special guide, from my experience. Never lose enthusiasm You have to believe it all the way. You will encounter problems, setbacks, inconvenience ..read more