If you have spent over a decade in marketing or advertising, you may question the role of a CMO. Often, the role is compared to that of a conductor in an orchestra; their responsibility is to ensure the orchestra remains on time and accurately interprets the music. They usually draw the most visibility in a traditional concert because they are on a raised pedestal. However, the de facto leader of an orchestra is often the principal violinist, a position demanding the highest levels of skills and craftsmanship. The principal violinist must also demonstrate the ability to unite their department ..read more

Entering this year, optimism was hard to come by. The echoes of a looming recession, paired with the aftermath of the pandemic, were daunting enough, and a war was on the horizon. That was unthinkable. As we witness multiple conflicts unfolding, predicting what 2024 will hold becomes an even greater challenge. However, we’re here to discuss what the year looked like for the marketing and advertising fraternity in 2023. If you notice a substantial amount of content around technology, especially Generative AI, it’s because it had a tremendous impact on marketing, like every other sector. I’ll de ..read more

In the pulsing heart of Dublin, a transformation is afoot. Digital Marketing Agencies in Dublin aren’t just raising the bar—they’re reimagining it. And as ad spending in the digital advertising market in Dublin skyrockets to a projected US$1,161.00m in 2023, their importance cannot be understated. Searching for the cream of the crop in Dublin’s digital arena? Seek no more. Here, we showcase agencies that are not just thriving, but defining the digital game. They wield creativity like wizards and chart out digital pathways previously uncharted. Let’s wander through their tales of triumph, their ..read more

Every day, we’re bombarded with choices. From mundane selections, such as what to eat for breakfast, to life-changing decisions like relocating for a job or committing to a relationship, our lives are a tapestry of choices. But how do we navigate this intricate maze of decisions? Enter heuristics, a fascinating cognitive tool that simplifies the decision-making process. What Are Heuristics? Heuristics are mental shortcuts or “rules of thumb” that help individuals solve problems and make judgments swiftly and efficiently. These strategies reduce decision-making time, allowing us to function smo ..read more

In the ever-evolving dance of marketing, there’s a newcomer who’s making quite the entrance: ChatGPT prompts for marketing. In a world where attention is the prime currency, 100 million people have tuned into ChatGPT. Consider this – In the sunny month of June 2023, a whopping 1.6 billion virtual footsteps visited the site. While a third of those tapping keyboards hail from the U.S., an intriguing 7.60% chime in from India. So, what’s the ruckus about? Dive in as we embark on a journey, unwrapping the essence of ChatGPT in modern marketing. We’re not just talking strategies; it’s about an evol ..read more

In the ever-expanding galaxy of digital marketing, finding the perfect agency can be like hunting for treasure in a sea of glittering pixels. Fear not, intrepid seeker, for we’ve donned our digital Sherlock Holmes hats and curated a dazzling list of the top 50 digital marketing agencies in India, just for you! But before we set sail on this digital odyssey, let’s unravel the mystique of digital marketing itself, decode the enigmatic ways of these agencies, and bask in the radiant benefits of their wizardry. A glimpse at the stats below paints a thrilling tale: The Indian digital Integrated mar ..read more

Ready to turbocharge your marketing prowess? Brace yourself for a marketing marathon with our handpicked selection of the best marketing books of 2023! From unleashing pragmatic marketing magic tailored to Indian audiences to a tech-savvy reimagining of marketing, each book on our list promises a passport to uncharted marketing territories. Whether you’re a startup virtuoso or a seasoned marketing maestro, we’ve got nuggets of wisdom for all. So, stretch your marketing muscles and embark on an odyssey of knowledge with these groundbreaking reads. Time to dive in, fellow marketers! Discover the ..read more

In a landscape where stories of marketing firms making their mark on the Indian Stock Market have become tales of yesteryears, we find an unexpected plot twist when RK Swamy announced its IPO. Picture this: no significant agency IPOs for a long stretch, until CyberMedia Research and Service stepped into the limelight, gathering a neat Rs 14.04 crores last September. The bigger intrigue? Titans of the advertising realm like Madison, AdFactors, and Rediffusion remain offstage, unlisted. Against this backdrop, the announcement from RK Swamy feels almost audacious. One of India’s marketing behemot ..read more

Are you a business owner in London looking to boost your digital presence? Look no further! In this blog, we have curated a list of the best digital marketing agencies in London that are guaranteed to help you achieve your goals. We have covered everything from distinguished agencies like Luminary Brands and CEEK to results-oriented ones like Pope Media and Digital Litmus. But that’s not all! We also dive into crucial factors to consider when choosing a digital marketing agency, understanding their service lineup, evaluating their portfolio, and how they collaborate with clients. Plus, we disc ..read more

Are you looking to choose among the best digital marketing agencies in Delhi? Choosing the right digital marketing agency is crucial for your success. In this blog, we will guide you through the process of selecting the right agency that aligns with your business goals and objectives. We’ll also provide you with a comprehensive list of the top 20 digital marketing agencies in Delhi. From industry leaders like Dentsu Webchutney and Niswey to innovative agencies such as Marketing Masala and Grapes Digital, we’ve got you covered. Get ready to unlock success with the best digital marketing agencie ..read more