ITSMA thought leadership is often at conflict with what sales thinks is the role of thought leadership.   Sales leadership often thinks of lead generation as the core outcome of thought leadership: marketing creates a compelling whitepaper, it’s put up on your website, people download it in exchange for their email address, it gets fed it into the lead gen machine, and then it is passed on to sales to contact, qualify, sell and close.   That’s fine as far as it goes. But there’s more to thought leadership than leads. Thought leadership can create an epiphany in the minds of buy ..read more

At the heart of frugal product marketing lies the ABCD Model, which Jessie Paul introduces as a cornerstone for added value and behavioral change with minimal complexity. This model serves as a guide for marketers to sharpen their focus, distilling their strategies to the essentials that drive real, measurable impact. By embracing simplicity and clarity, product marketers can cut through the noise and resonate with their target audiences more effectively. Thinking Sharp for tighter product management One of the key strategies outlined in the presentation is the concept of “Thinking Sharp,” wh ..read more

I’m like the ambassador for frugal marketing so I expect you’re a bit surprised to see me ask this. But what if I told you that you could get $2 billion in revenue in 10 months flat? Suddenly the spend seems very reasonable, no? This is the success story of Monopoly Go. $500 million was actually frugal In a world where startups invest projected revenue for years on marketing, Monopoly Go was actually cautious. They clocked $2 billion in less than a year. They maximized their campaign by going hyperlocal, and targeting distinct personas with a large volume of creatives. With AI it is much easie ..read more

Time tested strategies plus AI In tech marketing, the most effective strategies showcase your products or services but also build trust with your current and future customers. Integrating principles of thought leadership, cultural alignment, and branding with a frugal marketing approach inspired by Jessie Paul’s insights in “No Money Marketing” and “Marketing Without Money,” here’s how you can craft compelling strategies: 1. Content Marketing with a Thought Leadership Approach Insight: Position your company as the go-to source of industry knowledge by solving real problems and sharing insights ..read more

The post #StrengtHER: In conversation with Jessie Paul appeared first on Paul Writer ..read more

Event management is for scaleable human interactions.  But let’s start with simple human connections.  I remember complete strangers on planes talking to me about the book I was reading at the time – Harry Potter releases were hard to get and sure conversation starters. Nowadays on flights people – including me –  are glued to their devices and will not engage with a stranger. Hard to tell what content they are consuming too! 50 Shades of Grey was published directly on Kindle and became a bestseller, helped no doubt by the anonymity of the dark screen. Nostalgic Memories I grew ..read more

I remember complete strangers on planes talking to me about the book I was reading at the time – Harry Potter releases were hard to get and sure conversation starters. Nowadays on flights people – including me –  are glued to their devices and will not engage with a stranger. Hard to tell what content they are consuming too! 50 Shades of Grey was published directly on Kindle and became a bestseller, helped no doubt by the anonymity of the dark screen. Nostalgic Memories I grew up in the dark ages when you had to wait for the radio to play your favourite song. When entire hostels gathered ..read more

Hello readers! Dive in as we delve into the world of photo editing, pointing our focus specifically on a specialized area known as clipping path services. In today’s digital world, visual aesthetics play a pivotal role in storytelling. As such, this topic is not just for professional graphics designers or photographers. It extends to anyone who appreciates the art of digitally enhancing or modifying images—a tool that could enable you to communicate your visual stories more effectively. The Power of a Picture: Editing for Impact Photos are a universal language. They transcend cultural barriers ..read more

In this digital era, businesses are continuously exploring creative ways to communicate their brand, and products or services they offer. Amidst the surge of digital marketing strategies, the role of traditional marketing tools like brochures has not lost its significance. In fact, the power of well-crafted brochures in creating an enduring impression and eliciting reactions is paramount. Cutting Edge in Marketing A brochure is not just a piece of paper; it is a compact, visual, and tangible representation of your business philosophy, mission, and the values that your brand stands for. Crafti ..read more

Did you know #inspireinclusion is NOT the UN theme for this year’s International Women’s Day? That’s the theme chosen by https://www.internationalwomensday.com/About and it is indeed aspirational and inclusion is great. But it is a tad fluffy.   The UN theme is much more tangible – that is #investinwomen. And they back it up with numbers. For example, “at the current rate of progress, the next generation of women will still spend on average 2.3 more hours per day on unpaid care and domestic work than men. No country is within reach of eradicating intimate partner violence, and women ..read more