The Case for a Heuristic Evaluation Website and product alike, you may be leaving money on the table  A heuristic evaluation is an expert review of your website or digital product’s user interface against a set of usability principles. Heuristic usability principles are well-defined guidelines that result in a good user interface. These principles are malleable and allow a degree of interpretation by usability experts. Originally, websites and user interfaces were created based on what technology could offer with little thought to what users need. Don Norman, a psychologist and u ..read more

The Real MVP? A Mutually Usable Product (MUP)  Many companies are planning and implementing digital applications faster than ever to provide services to their customers in the post-COVID-19 world we’ve been thrust into. While speed to market is critical, the quality of the product should not suffer.  If you release an unusable (or not quite ready) product it will only frustrate your customers, potentially losing them to a competitor, and cost you an exponential amount of time and money fixing your product. You may even have to go back to the beginning of the design process t ..read more

Customer Engagement How to Create an Effective Customer Journey Map The people who have the information are your customers and potential customers, you just need to ask. But how? Many companies build a customer journey map by assumptions and internal organizational processes. While company stakeholders have a lot of knowledge regarding their customers as well as the company’s products and services, they generally don’t understand the depth and breadth of a customer journey. User experience research focuses on understanding customer (user) behaviors, needs, and motivations. User experi ..read more

Digital Capabilities What You Need for a Successful Digital Transformation You’ve read enough about digital transformation and digital strategy to know you need to do something and do it right. Did you also know that: 70% of digital transformations fail due to poor ..read more

The Financial Value of Design Increasing Revenues and Returns Through Design Digital is transforming companies by reinventing business practices, business models, connected products, go-to-market strategies, and operational efficiencies. Companies need to be agile, pivot fast, integrate new and legacy technologies, and ensure the success of new efforts. This presents a lot ..read more

Digital Transformation The Future of Business Today, successful companies are digital companies. They have transformed by defining their strategic direction with new and innovative business models. By having a clear strategic plan that includes customers, employees, and technology, a company elevates their ability to grow exponentially ..read more

Dashboards Provide Information From Disparate Backend Data The Challenge An international shipping management company needed a way to provide more proactive multi-disciplinary support to its customers to help them achieve cost-savings, safety, and performance-enhancing asset management.  The current app ..read more

Innovating IoT Consumer Applications The Challenge A global chip manufacturer wanted to showcase innovative consumer applications using their proprietary middleware technology. A true “internet-of-things” research and development project aimed at forecasting the future of connected devices ..read more

Trucking Goes Digital with B2C and B2B The Challenge An international trucking and logistics company had four outdated websites that were not appearing in Google searches and had no clear call to action for conversions.  Our client recognized the need for a clear digital marketing strategy to remain rel ..read more

Taking the Fear Out of Car Repair The Challenge Vehicle ownership and repair is often intimidating, and many people don’t understand the language, policies, tools, or services a shop provides. We asked, how might we solve the anxiety and distrust when it comes to car repair? North America’s largest autom ..read more