The Truth About How to Be Successful in Real Estate Success in real estate over the long haul is all about ongoing education and prioritizing knowledge.  When I was about 20 years old, my mentor W.E. “Bill” Mitchell told me: “Don’t focus on... The post 10 Things Real Estate School Didn’t Teach You… appeared first on Tom Ferry ..read more

Tom Ferry’s new real estate AI is a game-changer. When you think of real estate AI, you probably think of general AI tools like ChatGPT and Midjourney that agents can adapt for their own purposes. And those are all great. But until now, there has... The post Introducing TomAI – The Best Real Estate AI of All Time appeared first on Tom Ferry ..read more

Want to learn how to get into luxury real estate? There’s this misconception that becoming a luxury real estate agent has to do with something other than skill, strategy, and ambition. Some agents think you either need to already need to be... The post How to Get Into Luxury Real Estate: 10 Tactics appeared first on Tom Ferry ..read more

A How-To Guide to a Real Estate Listing Presentation The real estate listing presentation… The secret weapon of any successful listing agent.  It might just be the MOST IMPORTANT factor in your business. That’s because a real estate listing... The post The Real Estate Listing Presentation: A How-To Guide appeared first on Tom Ferry ..read more

Addictions = Productivity Killers As a real estate agent or a professional in any business, there are four addictions that can zap your productivity, happiness, and ability to succeed. Last week, I hosted what might’ve been the most epic free real... The post The 4 Greatest Productivity Killers & Success Barriers appeared first on Tom Ferry ..read more

Tips for Pursuing Expired Listings as Lead Generation If you haven’t made expired listings a regular part of your lead generation, it’s worth asking why. Is it because you’re scared of getting rejected? Are you worried about letting them down?... The post Approaching the Approach: Expired Listings for Lead Generation appeared first on Tom Ferry ..read more

How to be a successful real estate agent today is different than it was even just a few years ago – in some ways. It’s a new world out there and sometimes it can feel like everything has turned upside-down and nothing is the same. New agents don’t know where to get started and even […] The post How to Be a Successful Real Estate Agent TODAY appeared first on Tom Ferry ..read more

Studies show that when you know how to visualize and do it regularly, a new world opens to you – the world you want to build starting this year. Welcome to 2024! As we’ve been talking about, this will likely be a determining year for a lot of agents, one that can open up massive […] The post How to Visualize Your Way to Success This Year appeared first on Tom Ferry ..read more

Dive into our Best of 2023 Content Recap! 2023 was a hard year for a lot of agents. For us, that meant it was important to step up our game and deliver more value than ever before. From mindset and inspiration to marketing and business strategies, we covered just about everything that agents need to […] The post The Best of 2023 Content Recap! appeared first on Tom Ferry ..read more

The biggest killer of massive action is thinking about what actions to take. That’s why you need this 2024 checklist. 10 days. That’s all that’s left in 2023. On the one hand, it’s exciting because we’re stepping into a new year of opportunity. On the other hand, there’s a bit of pressure – because the […] The post Your 2024 Checklist: Complete Before Jan. 1! appeared first on Tom Ferry ..read more