You’re setting up a shiny new business, and need to launch your brand. What are the biggest things you need to know to help you succeed? By Emma Venables at Emma jayne creative 1. Are you unique? First thing’s first, is your name unique? Before you invest any money into developing your brand, you need to do a few checks and make sure the name you’ve chosen hasn’t already been taken – that could be a costly mistake further down the line, when you have to go ahead and redesign everything, from your logo through to all your stationery and signage! Not to mention any legal fees from disgruntled b ..read more

2020 was an unprecedented year where most plans ended up been thrown out of the window and converting to a week-by-week 'fluid approach'. Although we would all like to be starting the new year afresh, the battle and uncertainty unfortunately still continues. Here we share our top 6 marketing tips for 2021 and explain why operating with 'integrity' is key. Integrity How your treat customers, suppliers and employees all matters. Always try to be fair and reasonable as anything less can impact your reputation and make your marketing counterproductive. Aim to keep word of mouth positive by consid ..read more

In this instance it could be described as the ‘clash of the marvels’, when two consultants working within the sales and marketing arena decide to join forces. Wendy Fenney and Keith Rozelle are finding that by collaborating is when the magic happens. It was 18 months ago when Wendy Fenney and Keith Rozelle connected. Wendy was looking for some sales coaching support for her marketing consultancy business, she came across Keith’s credentials on LinkedIn and got in-touch. Both in the early growth stages of business, they found they had a rather lot in common in business (including superheroes i ..read more

I think it's fair to say that the Coronavirus pandemic has unfortunately gone on for far longer than we all thought. The impact on both lives, business, and economy has been pretty brutal. The strategy for most has been to tighten-up spending and control costs, avoid all wastage, trust our workforce, and embrace new and smarter ways of working. For most survival instincts have kicked-in implementing strategies to minimise the impact. Everyone hoped that the measures would be ‘temporary’ however have become part of a more longer-term solution to ‘staying open’. It is great news that beating th ..read more

This is a question we come across often: "What exactly is marketing management?" It sounds in itself quite self-explanatory, but it creates confusion when there are now a multitude of services on offer, such as: digital marketing, creative design, strategy, social media management and websites. With so many specialists around, how can businesses decide which is the best for them based on their needs? Well, it often comes down to available resource they have in-house, their budget and whether they have a specific strategy. Our clients often come to us having tried ‘elements of marketing' in a ..read more

The Coronavirus, the impact of the lockdown response, and social distancing measures have certainly hit most businesses with varying levels of destruction. With the UK being in its 8th week of lockdown, the “stay at home” instruction has changed to “stay alert” meaning those who cannot work from home can return to work (if it’s safe to do so), but must still abide by the rules of social distancing. Many manufacturing facilities have started to reopen, adopting the HSE recommended safety measures and conducting risk assessments to ensure everyone’s safety. I think we can agree that this is a p ..read more

The Coronavirus has well and truly hit on a worldwide scale, spiralling many businesses out of control, these unprecedented times certainly have created turmoil. For businesses safety at work for employees has been of paramount importance, whilst abiding with Government regulations, resulting in many employees working from home; technology has been tested to its limits as a means of ‘carrying on working’ and avoiding those unnecessary trips. However, for most industries sales have slowed and, one-by-one, many suppliers and customers are preparing for closure, if not already closed. Manufactur ..read more

So now, by this stage, you should have a marketing plan! The next stage is to think about how you will go about making it all happen! The best way to start is by creating a schedule of activity aka an ‘implementation plan’. It is not just about ‘who will do what by when’, but also thinking about how the project will be best executed and creating a list of tasks and priorities. For example, if you plan to exhibit at an exhibition it is best to plan in advance everything you will need for the event, such as campaign activity (before, during and after the event), pop-up graphics, product sa ..read more

Successful marketing is all about effective communications and messaging. Clear Goal Marketing gives some tips here on how to define your customers’ needs and offer solutions (i.e your products and services), create core messages or “hooks” and call to actions (what 'action' should your target customer take next?). Defining Customer Needs & Offering Solutions What is the need you are satisfying? What are the benefits / USPs of your offer? What are the features of your product / service? What are the advantages over your competition? Key message What is the “HOOK”? What emotions will yo ..read more

When developing a marketing plan, the strategies and tactics that you will use are key. Clear Goal Marketing explains how to effectively position your product or service in the marketplace; considering things like the brand personality that you will project and how you will differentiate yourself. How will you stand out? Consider the market you are entering/operating in and how you will effectively compete. Who is your biggest rival? How will your offer stand out and what will attract your target audience? What will differentiate your product or service? What is your market positioning? Niche ..read more