Are you thinking of ways to rebrand your small business? Maybe you tried one strategy, and it’s not giving you the desired results. Or perhaps, market research revealed the need for rebranding as a way to improve your bottom line. Whatever may be the reason, when thinking about ways to rebrand small businesses, the first question is often how you get started? Should you design a new logo, change your business name, or should you completely rehaul the whole thing? When done right, rebranding can become a solid magnet to attract new audiences and give them and your brand a fresh and exciting new ..read more

In a perfect world, your prospects would be converting right after clicking on your ad. In the real world, it takes over 20 online touchpoints before a consumer makes a purchase decision. According to the statistics, your conversion rates should be extremely low if you’re targeting new audiences with paid ads. The good news is that you can reduce the length of your buyer’s journey by simply adding a presell landing page to your campaigns. What’s a presell page? A presell page is a page users land on before they’re displayed an actual offer. This page warms up your audience before you pitch a p ..read more

With a variety of advertising options and the wide reach of the Google partners Network, Google Ads is still considered to be the best advertising platform by most marketing professionals. However, that doesn’t mean that you should focus all of your effort and advertising budget on one platform alone. Whether you want to add different channels to your advertising strategy in order to reach a wider audience or switch to a different platform altogether, there are plenty of choices to pick from. Your choice depends on the products and services you are promoting. From Facebook and LinkedIn to Tabo ..read more

You’ve got a ton of inbound leads flowing in, but how do you know who’s really interested and who’s just browsing? It’s time to find out about lead scoring. In the article, we’re covering: the impact of lead scoring on your marketing and sales strategies; the most popular lead scoring models; the way to build a lead scoring model that works for you; the process of automating lead scoring; the role of intent data in lead scoring. What is lead scoring? Lead scoring is a way to place a value on each lead your B2B sales and marketing teams are currently working on. Often it’s an actual numerical ..read more

If you are involved in affiliate marketing, you have to face the pain of postback tracking. Even though it’s a pretty hard tracking method for understanding, it has a lot of benefits for your advertising strategy. If you still don’t know how to set up Postback URL tracking, this article is right for you. We’ll dive into the definition of postback URL, why you need it as an affiliate marketer, and what kind of benefits you receive when choosing postback tracking over other methods (pixel-based, mostly). What is a Postback URL? In a nutshell, postbacks are a special type of URLs that help to pas ..read more

Lead generation ads, brand awareness campaigns, sales-driven ads – when you run paid campaigns for a SaaS company, you create ad creatives and landing pages of all types on a daily basis. It’s no surprise you might run out of ideas at some point. We at Joinative manage up to 20 clients’ accounts with over a dozen of campaigns per each. You can trust us that we know how to get inspiration for new ads. While our campaign managers mainly focus on native advertising, we also have extensive experience with paid search and paid social advertising. In the article, you’ll find over 20 examples of the ..read more

35% of affiliate marketers make $20,000 annually at the least. This marketing strategy doesn’t have barriers to entry and doesn’t require any investments but your time. With some time and effort, you can create a great source of passive income in a few months. Let’s avoid long introductions and dive right into the best practices for making money with affiliate marketing. Ready to start? Here we go. But first, what is affiliate marketing? In case you still need the explanation… Affiliate marketing is a form of marketing where you promote another company’s product or service and gain a commissio ..read more

Most of the new players entering the game lack the expertise needed to make sense out of affiliate marketing. Audiences get exhausted of tried and tested techniques, new best practices arise, and you need to keep up to that evolving ‘ecosystem.’ How do you achieve that without making costly mistakes first? Many affiliate marketing newbies give up after they discover it’s not enough to write a few product reviews and push your campaign with Facebook Ads. However, there are many more methods successful affiliate marketers apply. Content marketing, native advertising, influencer marketing, SEO ..read more

Before you even generate leads, you should have the lead nurturing strategy in place. Even the most successful lead generation campaign will drive little result if you can’t turn those leads into paying customers. And how do you achieve that? Most often, companies launch email campaigns to nurture leads. But the average office worker receives up to 121 emails per day. How do you make sure your email will not only get noticed but also clicked on and read through? You need to send out content that appeals to the audience. And it’s not an easy thing to do. How can you use email to nurture leads a ..read more

Do you need tools for lead generation? If so, how do you choose the right one? We’re here to help you find the answers. Lead generation is a type of lead management, which consists of finding potential customers with specific contact information. The success of your lead generation strategy has a direct impact on your company revenue. The more quality leads you generate, the more sales you make. Easy, right? Unfortunately, things aren’t so straightforward in reality. Lead generation involves: building your presence on the channel your target audience is active on; creating and promoting an ir ..read more