When COVID-19 hit, Procter & Gamble (P&G) stepped up its advertising efforts while other giant firms went black. As a result, P&G’s marketing performance increased, while the latter’s decreased; hence, proving that you lose sales if you stop promoting. Every brand was put to the test by the virus. The bold, the astute, and those with long memories redoubled their efforts. Those with smaller budgets, shorter memories, or lower levels of leadership were forced to cut corners and pay the consequence. Marketers worldwide had to figure out what they were going to do with their 2020 ad b ..read more

There is no question that social media is one of the best ways to promote your products to your prospects. With the right usage of its features, your sales will plummet without having to wait for a long time. The question now is, how to create a social media strategy for  small businesses? Social media has dominated the marketing side of business because more people have been using it to either sell, buy, or promote products. However, before achieving that success, you have to know these… The 10 Key Steps to an Effective Social Media Strategy for Small Businesses 1. Goal-setting Creating ..read more

Do you want to have a conversation with your customers rather than just do a show and tell? Content marketing helps you talk with customers and connect with your target audience by giving them enough information about your brand that will make them engaged and inspired to listen instead of just introducing what is your business all about. Here are… ? ????????? ???? ?? ???? ???? ????????? 1. ??? ?? ???? ???? In order to initiate a conversation with your customers, you should understand first who your target audience would be together with their perspectives and problems for you to come up wit ..read more

A “Star-Studded” conference on the development of ICT in the Visayas area is now being organized for a two-day gathering that will be held at BORACAY Island, Aklan. The Visayas ICT Organization’s annual conference will be held in Aklan on August 26–27, 2022, at La Carmela Boracay, according to Gabrielle Calizo-Quimpo, executive director of the Aklan ICT Council. The Aklan ICT Council’s quarterly meeting, which took place on Thursday in the Sangguniang Panlalawigan’s Conference Hall, made this announcement. “This event is likely to draw almost all of the Philippine ICT stars, making it a star-s ..read more

SUBWAY®, the international brand that has earned a worldwide reputation of offering a fresher alternative to traditional fast food, retains ESTRAT 360 Marketing Company (ESTRAT 360) as its integrated marketing, advertising, and media agency in the Philippines. SUBWAY® Philippines Marketing Manager Joshua Wahiman commends ESTRAT 360’s efforts in successfully activating campaigns during the pandemic until to date. In an interview, Mr. Wahiman  said, “I’d like to thank ESTRAT 360 for its immense support in bringing Subway® Philippines to where it is now.” He adds, “ESTRAT 360’s tir ..read more

In a society where everyone is technology-dependent, whenever technology changes, so do the world. Almost everything done by people is assisted by technology and to live along with the rest of the world, you have to know the trend. When we talk about trends, we just can’t leave social media out of the conversation for it comprises the various platforms where we could witness and observe the changes in what’s hot and what’s not. To begin, what are the social media trends in 2022 that we should look out for? 1. Reaching Out To Influencers Having influencers support and create content for your b ..read more

With billions of websites emerging nowadays, there is no question why small and starting businesses have been struggling to drive traffic to their website. Ranking their sites to the top is one of the most difficult challenges they have to work with continually. But, the good news is, there are helpful ways small businesses can increase their website traffic.  Driving qualified traffic to your website isn’t an easy feat. Many small businesses are on a tight budget, so they probably do not have enough finances to pay for ad campaigns.  Suppose you are one of those businesses that are ..read more

What is evergreen, and what are the tips for writing evergreen content? One of the most effective strategies to market your business is through content marketing. However, some articles might no longer be relevant to your audiences over time. It will not carry the same value as the years pass, and eventually, these articles will become obsolete. Hence, evergreen contents come into place. When you’re working with content marketing and SEO, you probably heard these terms as it brings organic traffic to your site. So what do these terms mean? What is Evergreen Content? The term evergreen refers ..read more

A ..read more

A ..read more