World Sight Day (WSD) is an awareness campaign observed every year to focus on blindness and vision impairment around the world. This year, the event is scheduled on 8 October with the call to action: Hope in Sight. A global initiative coordinated by the International Agency for the Prevention of Blindness (IAPB) and supported by independent organization members, WSD 2020 will work on the following: Raise public awareness of blindness & vision impairment as major international public health issues Influence Governments/Ministers of Health to participate in and designa ..read more

Branded Content The 2020 edition of SILMO Paris which was scheduled to kick off on 2-5 October 2020 at the Paris Nord Villepinte has been canceled due to the COVID19 pandemic. “We extend great thanks to the 688 registered exhibitors who demonstrated great entrepreneurial courage by deciding to maintain their participation in Silmo Paris 2020, despite the crisis we are going through,” said Amélie Morel, Chairwoman of the SILMO Association, in a press release published 23 July 2020. Morel further expressed the show’s commitment to guiding the industry’s return to business and upholding its pled ..read more

Branded Content A few years ago, in order to produce part of the collection locally, Sven Götti made a strong commitment to creating his own manufacturing facility in Switzerland. This desire to produce glasses directly in Switzerland was only achievable by implementing the most modern production methods, and by developing innovative constructions. Manufacturing in-house leaves lots of room for flexibility, shorter production distances, and optimized production steps, enabling sustainable and independent manufacturing, which is more important than ever in the current situation.   More th ..read more

Branded Content This spring, the Barcelona-based eyewear firm is adding six new eyewear models to its nature-inspired SS20 collection. Etnia Barcelona’s Le Jardin collection is an ode to the floral displays of the earliest French private gardens, such as that of the fabulous Palace of Versailles. These new designs take inspiration from the textures and colors of flowers such as daisies, lilies, roses and peonies. This spring, the brand will transport wearers to the natural world. Etnia Barcelona is an independent eyewear brand that was founded in 2001. The company has offices in Barcelona, Mi ..read more

محتوى تجاري هذا الربيع، تضيف Etnia Barcelona التي تتخذ من برشلونة مقراً لها ستة نماذج جديدة للنظارات إلى تشكيلة SS20 المستوحاة من الطبيعة. تشكيلة Le Jardin من Etnia Barcelona هي قصيدة تصف الزهور في أقدم الحدائق الفرنسية الخاصة، كتلك التي في حدائق قصر فرساي الرائع. هذه التصاميم الجديدة مستوحاة من قوام وألوان أزهار مثل الأقحوان والزنبق والورد والفاوانيا، لتنقل مرتديها إلى عالم الطبيعة في هذا الربيع. Etnia Barcelona هي علامة تجارية مستقلة للنظارات تأسست عام 2001. ولدى الشركة مكاتب في برشلونة وميامي وفانكوفر وهونج كونج، وتتواجد في أكثر من 60 دولة و14000 ..read more

Hits: 10 As of today, no other social media network has lived up to Instagram’s reign as the web’s big boss of image content. The network, currently owned by Facebook, pumps a hefty pool of photo and video streams for all kinds of users, big or small.  But to be Insta-worthy, using interesting and professional photos is a key to making your profile, whether it’s for your practice or optical shop, attract followers, and hit big online. If you are looking for royalty-free, open-source, eye-catching eyewear or eye-related photos to step up post engagement, here are the top go-to p ..read more

It is for a fact that history travels across time and space. But even though we often speak of humans’ collective experience in timelines and artifacts, seldom do we recount our most treasured backstories through a geographical perspective. In this topographical retelling of the origin of eyewear, we will journey across vast oceans and territories to trail down the birth – and migration – of eyeglasses.   Offshore Oriental Soil One may prove that the eyeglasses are a pair of certified global-trotters. Although, before we take this point offshore, A “reading stone” used by Italian monks i ..read more

In the early 1200s in Venice, early craftsmen knew that shaping rock crystals into convex shapes could form “lapides ad legendum”, also called “oglarii di vitro”, or the so-called “stones for reading”. Regular use of these reading stones dated back to 1000 AD. However, the Capitulary of the Guild of “Crystal Craftsmen” allowed the use of these “reading stones” as magnifying lenses. The stones were placed on top of any surface with inscriptions and helped in the clarity of one’s vision while reading the text or viewing an object. The carvers and polishers of these rock crystals were then estab ..read more

Choosing the right eyeglasses for kids is not all fun and games. A lot of parents struggle to make glass-wearing enjoyable through colors, designs, or decorations, and sometimes as an accessory for fun and play. Even custom-made frames are made available in the market using 3D printing paired with a playful character or a favorite spirit animal. Adding to the normalization of online learning, back-to-school glasses trends may be adapting to current demands and preferences.   Hipster Fashionista For young boys and girls with the eyes for retro-styling, t ..read more

Now that protective masks and eye shields are a must in many public places, and epidemiologists are strongly advocating face shields for non-medical users, people have come up with ways to upgrade the mandatory personal protective equipment (PPE) into multifunctional use, while others have revamped the humble protective gear into sophisticated fashionable wear. Some are already available in the market, while others are currently a working demo. Here are a few that have made the limelight.   Keeping the Skin in Check The Singapore-based company, Lush Aesthetics, has come up with a lightw ..read more