If you are asking yourself whether Google Drive is a good place for your team knowledge base, then you aren’t the only. That’s right, everyone starts exploring free options first. After all, G Suite’s basic edition offers enough space to store even the most extensive knowledge base. But is it a good alternative to knowledge management software? Well, this is precisely what we decided to answer it days article. And yes, the answer is not as straightforward as it might seem. But enough with the intros, let’s dive into the article itself.  Why Do Companies Consider G-Drive? As we already men ..read more

A business cannot thrive without a skilled customer service team. A large consumer base will serve no purpose if the customers are not happy or satisfied. Not to mention, bad customer experience is one of the reasons for customers to leave.   In a study, a whopping 82% of customers reveal that they switched to other brands because they were unhappy with customer service.   Today, most business owners understand the importance of providing excellent services for their customers. From one-to-one interaction to self-service systems, there is only one goal, i.e., to satisfy customers.  Wh ..read more

Over the years, the role of customer experience has reached beyond the business to consumer (B2C) market. In fact, personalized CX for business to business has become the need of the hour. In fact, the emergence of heightened customer experience is now considered a major opportunity for B2B marketers. It should be no surprise that B2B eCommerce is expected to reach $1.8trillion valuation by 2023. B2B Customer Experience Dilemma As the profitable longevity of a company is intertwined with B2B digital experience, market leaders need to normalize online presence to garner valuable B2B user respon ..read more

No matter how good your product is, poor customer service may cause you to lose your clients. For building trust with customers and retaining them, you have to provide excellent service.  The way your customer service team handles customers impacts the inflow of new customers and the turnover of the existing ones. It will not be wrong to say that a customer service team is the face of a company. The skills and qualities of a customer service team can enhance the customer experience. Customer Service Does Matter Customer service has become an integral part of a business’ growth. Studie ..read more

Over the years, social media has become much more than a platform for uploading pictures and hitting likes. People are now using it as a means of communication with their favourite brands and posting their reviews and feedback. 73% of marketers have defined the results of their SMM efforts businesses as very effective or somewhat effective. More importantly, 71% of customers are happy to recommend certain brands to their friends only because they had a great interaction or customer experience with those brands on social media. These numbers indicate the importance of customer care via social m ..read more