Following a tough 18 months due to COVID we are delighted to announced that the business ends the year as an award winner. MEA Markets, a business magazine centred on the Middle East and Africa, recently confirmed the winners in their MEA Business Awards 2021. Cheesecake Digital was named [...] The post Cheesecake Digital Wins MEA Markets Award appeared first on Cheesecake Digital ..read more

We're pleased to announce that our Q3 2021 Summary Report into Game Streaming & Viewership for the MENA Region is now available. This report sadly doesn't include NonoLive data as that has been more challenging to get access to recently but it does continue to provide details from Twitch, YouTube and Facebook Gaming. [...] The post Q3 2021 MENA Game Streaming Report now available appeared first on Cheesecake Digital ..read more

  Having spent the last 20 years scribbling notes and drawing tournament brackets to calculate how long they would take I've finally got round to writing an ebook with a secret formula. This formula comes in 2 parts - one is for online tournaments and the second is for live [...] The post New Ebook – The secret formula for calculating the duration of knockout tournaments appeared first on Cheesecake Digital ..read more

  Over the past week we’ve seen several sponsors terminate or re-consider their agreements with Activision-Blizzard and the Overwatch League. This comes on the back of several allegations and lawsuits aimed at AB for mistreatment of female employees. Kellogg’s is the first to terminate while State Farm and Coca-Cola are considering their [...] The post Why brands need to carefully consider esports sponsorship and include termination clauses appeared first on Cheesecake Digital ..read more

  With July now in full swing we are pleased to release our Q2 2021 summary report for game streaming and viewership for the region. As with our previous Q1 report this report for Q2 includes dates for Facebook Gaming and a comparison between the top regional streamers on Facebook Gaming, Twitch, [...] The post MENA Q2 2021 Game Streaming report now available appeared first on Cheesecake Digital ..read more

This is a slightly different post from normal as we would like to take the opportunity to update you about some of our business practices. We recently got contacted by A Ton of Fun, a company who specialise in helping organisations in the videogame industry set up carbon offsetting for their business. As [...] The post Carbon Offsetting for gaming and esports – helping us make a better world appeared first on Cheesecake Digital ..read more

Creating an esports marketing campaign involves lots of moving parts and considerations. In this article we've broken these parts and considerations into 10 items. By working through all 10 parts you will be in a great position to create a campaign that connects with your target audience and meets your business objectives. Contents Setting [...] The post 10 parts of an esports marketing campaign appeared first on Cheesecake Digital ..read more

  Earlier this week the Sports Industry Awards (SPIA) took place in Dubai and on the shortlist was "Move To Game" in the Best Esports Campaign category. Cheesecake Digital was involved as part of the team who created the concept for the Sports For All Federation in Saudi Arabia alongside SAFEIS and [...] The post Move To Game wins SPIA Award for Best Esports Campaign appeared first on Cheesecake Digital ..read more

The team at Esports Bar recently asked us to write an article about esports in the Middle East and some examples of brand success. They also asked us to highlight where we see the opportunities for brands in the space. This article has now gone live over on their blog so we wanted [...] The post Esports in the Middle East: Brand Successes & Opportunities appeared first on Cheesecake Digital ..read more

  What is structured multiplayer? Before going into how it impacts your esports campaigns we should first define it. This will help us identify examples in current esports games and the types of games that use it. It will also enable us to begin listing the ways it impacts the thinking around [...] The post Understanding structured multiplayer and how it impacts your esports campaign appeared first on Cheesecake Digital ..read more