In the world of digital marketing, it’s all about evolving, adapting and getting better. In fact, if you don’t evolve, you’ll be left behind. In this blog, we’ll talk about the tools that will be essential for digital marketers in 2022 1. SEMRush 2.Canva 3. Social Pilot 4.Crowdfire 5. Freshdesk Messaging 6. Brand24 7. Data box 8. Answerthepublic SEMRush : The top choice for the world's top marketers and agencies Semrush is a powerful competitive analysis tool that allows you to see your competitors’ keywords, social following, domain metrics, backlinks, and more for free. But what does ..read more

Cybercrimes and scams are at their all-time peak. In this phase of a global pandemic, more and more businesses are making their way to the online market. In such a scenario, the rise of cybercrimes was inevitable. The one thing any new or established startup never wants is a cyber attack on their websites or other online portals. However, every organization should always be prepared for it, as malicious attacks like Ransomware or DDoS can happen with any establishment, whether big or small. The best way to protect your business from cyberattacks is to properly plan and apply the security m ..read more

Image source: Kaique Rocha from Pexels In 2020, the world came to a near halt in the face of the pandemic. Not everyone was prepared physically and financially. Economies were affected, and businesses scrambled to cope with the abrupt changes that needed to be made. All of a sudden, offices had to transition into a remote work setup, while businesses that still needed to operate with physical stores had to deal with heightened health and safety protocols. As the world recovers from the impact of COVID-19, businesses continue to do their best to thrive. While it might be a challenge given th ..read more

Trying to get a startup business off the ground can be a scary endeavor. Apart from gathering the right people to help you fulfill your vision, gathering clientele and keeping them interested and engaged will take all of your time and effort; and because of the size of your company, every hit against your coffers has the potential to devastate your startup.    It is every entrepreneur’s dream to watch their startup become something large, lucrative, and a venture they could be proud of. In the quest to achieve this dream, there are tools that abound the interwebs that are there to h ..read more

The demand for content marketing services is steadily increasing. From the latest stats, leads from content marketing are thrice as many as those of outbound marketing. So, it makes sense why over 80% of marketers spend more money on content marketing. But with millions of content getting published daily, getting your way around content marketing can be pretty difficult – or maybe not? That’s what many people think. But the reality is that with the right strategies, content marketing can be simple and effective. Getting people to read your blog shouldn’t be difficult. I’ll share with you a ..read more

Once you set up your online business, especially one that relies on a SaaS business model,  you’ll find that the biggest, continuous priority is generating more leads.     If you’re not the only business offering this kind of service, chances are, you’ll be fighting a  lot of competition to make them choose you instead  ..read more

When it comes to making the most of every hour, marketing departments are usually at the top of everyone’s game. They have to do so much to support so many in their businesses, from sales to public relations and social media, even the people in the corner offices. That’s why anything they can use to get more out of the day is much appreciated.     Fortunately, there are a whole host of apps that can come to the rescue, each of which is designed to address a different part of the marketing puzzle. For example, if you want to laser in on collaboration, apps can make it simpler ..read more

When it comes to making the most of every hour, marketing departments are usually at the top of everyone’s game. They have to do so much to support so many in their businesses, from sales to public relations and social media, even the people in the corner offices. That’s why anything they can use to get more out of the day is much appreciated.     Fortunately, there are a whole host of apps that can come to the rescue, each of which is designed to address a different part of the marketing puzzle. For example, if you want to laser in on collaboration, apps can make it simpler ..read more

When it comes to reaching customers, there’s no denying that you must have a digital presence. Even if you don’t have a completely robust e-commerce presence, customers still may want to turn to your digital platforms in order to inform themselves, answer questions, or just share details. Part of the reason for that is more and more people have access to the internet; in fact, nearly every person has internet access, making its power undeniable.     In order to make sure that you are doing that well, you need to develop a digital marketing strategy. That means having a keen u ..read more

In this article, we will map out every type of backlink that’s worth building, teach you how to build them, and even what order they should be built in for maximum SEO impact. Everything we discuss here is practiced daily in our agency and fuels our website rankings (and our clients’ website rankings) Note: Read this article on Link Building before you go through this. It provides a very clear, conceptual and high-level look at how this all works from a 30,000-foot bird’s eye view. This guide on backlinks will discuss, in detail, all the different types of backlinks and how to get them – b ..read more