Kids PR agency Unduetrestella announces their design week 2024 Unduetrestella DESIGN WEEK is proud to collaborate for the first time with TOG Together To Go, on the occasion of the 2024 Fuorisalone’s edition. Unduetrestella DESIGN WEEK exhibits a selection of design brands for children in the beautiful new spaces at TOG. It is a great challenge to demonstrate how design and creativity linked to the world of children are also “recipes”, that are, formulas, ways of giving shape to be followed to live in a more fascinating world, just as happens in the clinical field. Unduetrestella ..read more

Unduetrestella, Milan, Italy. Unduetrestella works with design and lifestyle brands related to children and families. In recent years, in Italy, the interest in the space dedicated to kids domestic environments has grown significantly and is increasingly studied. What is it that attracts you to a brand? Unduetrestella is interested in all those brands that stimulate the imagination, a taste for beauty, simplicity and functionality. How do you approach the curation of the brands you represent? Each brand that we work with has a tailor-made project, unique and always built on quality ..read more

Bold and colourful, Sticky Lemon is much loved for their range of bags and accessories. Now they’ve added clothes to the mix. I often get asked in interviews ‘what draws your attention to a brand?’ Well Sticky Lemon is a prime example – when I first saw their stand I back in 2016 I was immediately drawn in: A combination of perfect presentation, something new, strong imagery and branding; a great quality of product and a team behind the brand that is both enthusiastic and charming. It has been a joy over these past years to watch their business and collection grow… So what next? Well for y ..read more

New bricks & mortar store for Bobo Choses Bobo Choses has opened a new flagship store, Rambla de Catalunya, Barcelona, Spain & we are sending our congratulations! Here’s a little visual preview for you. You can also read more about Bobo Choses & founder on Pirouette blog! Further Reading – Bobo Choses Articles ..read more

Vida Kids, London, UK. Celebrating 20 years in 2023, Vida Kids represents childrenswear and lifestyle brands from around the world. Their showroom and office is located in Islington, London. When should a brand start considering an agent? When they are feeling that they are established enough and are ready to enter into new markets. What is it that attracts you to a brand? The main thing for us when we are looking at new brands is that it fills a gap in our agency for a product category that we do not already cover, for us there is no point in taking on a brand that competes with an ..read more

True Artist is a new Spanish brand that offers a wide range of kidswear and accessories exploring the world of emotions, the virtual and the intangible through art. Their colourful designs are contemporary and functional, focusing on high-quality fabrics and materials manufactured mainly in Spain and Portugal. Besides the main seasonal collection, released twice a year, True Artist also offers over-the-top capsule collections featuring artists’ collaborations. Their first collection will be released on 28 July 2024. The brand comes from the creativity of Bobo Choses’ Founder and Creative Direc ..read more

If you’re in Paris make sure to pop into Le Bon Marche, Rive Gauche – there you will encounter two gigantic blue paper people created by Jean Jullien. Art set in a retail space ensuring an enhanced experience for the store’s customers. You can’t miss them extending over the 3 floors of le Bon Marche’s atrium space leading you to the literally themed ‘mise en page’ exhibition by Sarah Andelman. Looks amazing! But if you can’t make it to the Paris then you can shop the exhibition here. “Mise en Page” until April 21 Le Bon Marché Rive Gauche24, rue de Sèvres 75007 Paris From Monday to Saturday ..read more

Mindi Smith talks to us about The Little Red Planet, her children’s boutique based in Sag Harbor, New York Launched online in September 2018, the first brick ‘n mortar followed in Dec 2018. Three years ago The Little Red Planet moved to Sag Harbor. A mix of marketing whilst nurturing their customer base has meant last year was their best year yet. Do you feel having a bricks and mortar store helps your online presence? Absolutely. You need to have all cylinders firing in any business in my opinion. When it comes to kids fashion, there is a level of trust that must be reached befo ..read more

It’s all eye’s on Playtime New York & Kids Hub this weekend, Pirouette will be state side for all three days in the city that never sleeps. February 11-13, 2024 Metropolitan Pavilion It’s a different way of doing business, it’s old school. Brands can’t be precious about their collections here, the likely hood of the pieces being thrown on the floor to see how the selection works together is highly likely. But that’s a good sign, trust me! It’s also worth pointing out the unique offering at the New York show from having both Playtime and Kid’s Hub under one roof. There’s an openness ..read more

Julie Vianey shares some of her experiences as a stylist. Julie Vianey is a freelance kids and fashion stylist based in London with 15 years experience. She has worked for iconic brands such as Burberry, Kenzo, Hugo Boss, Zara, Lacoste, Levi’s, Lucky Brand, Petit Bateau,Selfridges, Jacadi and many more. Describe your ‘styles’ as a stylist?Colourful and quirky. I love mixing different prints and textures together to make something unique and sophisticated. Mixing high fashion brands with smaller designers. I take my inspiration from cinema, art, dance, and costume.  What do you love a ..read more