The fitness industry is growing daily, and according to the latest statistics, it will be serving around 230 million members by 2030. That numbered coupled with the retention rate statistics for personal trainers is a great indication why putting the effort into building your client base now is crucial. When you get your personal trainer certificate and set up your own business, you need to look for how to stand out in a massive crowd of competing personal trainers. For a good start, you can create your PT website and start a personal trainer blog. It’s a great way to reach a wider audien ..read more

80% of personal trainers don't make it past 24 months after training and certification. That's a startling statistic, considering setting up a personal training business is easy and a passion for most. However, the difference between success and failure has much to do with your marketing strategies. The better you market your personal trainer services, the more probable you will attract and retain paying clients. ​ In this article, we share 14 of the best personal training promotion ideas. Read on! ​1. Social Media Challenges Fitness challenges are an excellent way to engage your social med ..read more

It's a platform worth $47 billion and is used by over 2 billion people monthly. If these Instagram statistics are anything to go by, you can see why it’s time to start building a strong profile for your personal trainer business.  ​ The bio is arguably the most important section when creating an Instagram profile. It’s what your followers (and potential clients) will see first, determining if they choose your personal training services.  ​ This article will show you how to create the best personal trainer bio for Instagram. Read on! 1. Start With Your Name And Title Kick off your ..read more

In 2023, there were 113,326 businesses in the fitness industry in the US, including gyms and health and fitness clubs.  This is a big number to be going against if you're just starting out. But you can do what your competitors are not doing - leverage fitness digital marketing techniques to attract clients locally and online.  ​ Let's tell you what this is and how to get started today. What Is Digital Marketing? Digital marketing involves using online media to advertise your fitness services/business and connect with potential clients. You will use strategies like search engine o ..read more

You've seen (and maybe tried) the many website design templates out there. There are numerous options, from classy and minimalistic to modern, vibrant, and super sleek designs.  If you've tinkered with these, what are the odds you spent way too much time trying to design your website and eventually felt frustrated? You have to drag each page element around to suit your design - which makes it easy to mess up the entire template if you're a novice. ​ If this is your current struggle, this article is for you. We share the best web page layout design tips to help you create a professional ..read more

Social media platforms are the best places to market your personal trainer business. And, with around 415 million active users globally, Twitter, now known as X, offers a unique opportunity to boost your visibility and engage with current and prospective clients.  In this guide, we'll show you how to use Twitter for your personal training business. We'll walk you through setting up the best profile, building a robust following, creating resonant content, and using analytics and ads to promote your business.  ​ Ready to tweet your way to success? Let's dive in! How to Set Up Your ..read more

Have you ever surfed the internet and stumbled upon a website you thought would have the answers you need—only to open it and struggle to find the content? You can't locate buttons, the color palettes are mixed up, the font is uneven, and the entire page loads slowly. Yikes! If you want to become the best personal trainer online, you need to have a user-friendly website. With a digital population of as high as 5.44 billion, you have a broad target audience of people who want to access your website content fast. ​ So, let's tell you how a good user interface design on your site can win th ..read more

In 2023 alone, there were over 115 thousand businesses in the fitness industry in the US. All these target the same audience, so we need not emphasize how competitive that makes the industry. If you also have a fitness business, how do you stand out in this environment? You can start with keyword research for the fitness industry. This means you need a good keyword research tool to help you improve your content strategy and boost your content's relevance for the right audience. ​ Let's tell you more, including our best keyword research tools! ​Features Of A Great Keyword Research Tool Perfo ..read more

If your SEO strategy doesn’t include long-tail keywords, you’re missing an opportunity to gain new customers. Targeting long-tail keywords is one of the most surefire ways to rank your website at the top of search engine results and attract high-quality, conversion-ready organic traffic. It’s also among the best ways to establish your authority online and position yourself as an expert in your niche. This is because long-tail keywords allow you to meet specific user needs consistently, earning your audience’s trust and loyalty. But you must know how to use them to make them work for you ..read more

Discovering the power of keyword research is like finding the secret ingredient to boost your fitness business online. In today's digital age, it's not just a helpful tool – it's essential. By mastering keyword research, you'll unlock the key to making your fitness website stand out, attracting the right clients, and taking your business to the next level. So, let’s discuss keyword research: the secret sauce for enhancing your fitness business’s online visibility. When done correctly, keyword research is the cornerstone for successful blog SEO and other online marketing campaigns. It helps ..read more