Much has been said about how new mediums have changed advertising — though social media is the suspect everybody usually points to, Google Ads and YouTube are also to blame. But transformations in society at large are even more responsible for how businesses choose to sell themselves to consumers, and award committees are in tune with the public’s expectations. One of the tropes of FMCG companies’ ads was the smiling mom, dad, and children around the breakfast table. That, however, doesn’t cut it anymore. Not only does the public demand more diversity and fewer stereotypes in publicity campaig ..read more

Cannes Now Awards Innovation in Business In an era where tradition and history are so frequently disrupted by novelty, the Cannes Lions International Festival of Creativity is reinventing itself in order to keep up with the times. And one of the most significant tweaks is the creation of a new category in the award: the Creative Business Transformation Lion. The award will recognize and celebrate innovation in products, services, customer experiences, and operational shifts that have driven transformative change in a brand’s core business — different solutions that create efficiency, grow prod ..read more

The Asia-Pacific regions are considered to be wondrous, mysterious, and full of indigenous people and authentic cultures. When agencies and companies from the European and American continents try to produce campaigns for such markets, they sometimes turn out to be culturally inappropriate. We spoke before about how unique the market is in the Middle East, given its culture-specific execution and creative wit. As a matter of fact, we can say that it is quite educational and insightful to be exposed to campaigns from that region; we can always learn something new by studying them. The same appli ..read more

This is how you combine local spirit and global representation New York Advertising Festival 2020 submissions are now open bringing the best of the most engaging and interactive campaigns in the country and around the world. The festival has definitely one of the most representative jury list uniting more than 400 professionals with Alex Schill, Global CCO & Partner of Serviceplan Group, heading the Executive Jury board this year. In December we’ve had the pleasure to interview Scott Rose, Executive Director of New York Festivals, on his plans for content creating and exciting initiative o ..read more

Campaigns from the Middle East: When Insight, Culture, and Social Movements Take the Stage For many years, multinational agencies based in the Middle East have demonstrated great work in the region. There’s something fascinating about the advertising executives and creatives who work in this unique location, particularly the Levant, Gulf, and North African regions. While they share a language and culture, several Arab countries have multi-faceted, global outlooks, particularly with respect to the executions of ad campaigns. Dubai Lynx is one of the largest and most successful ad industry fes ..read more

Christmas Campaigns are Here! Just to Put a Smile on Your Face It’s that time of the year again! This is when we all come together just to have a good time and feel the love — no competitiveness or sassiness between agencies to show who is best, just simply doing what they do best and giving everyone the joy they deserve. Many brands, such as Harvey Nichols, Pepsi, Coca-Cola, and McDonald’s, have long histories of producing cheerful Christmas campaigns and activations that put their audiences in a happy place for the holidays. Here are some of our favorite picks for this year: John Lewis ..read more

Nicolas Huvé, Epica Awards: “We enjoy a strong European backing, but we are fully global, as is our jury.” At the end of November, Epica once again made its “best of the best” awards, as decided by an international judging panel of journalists, editors, and industry experts. And while some things don’t change over the years, the awards are definitely evolving. We asked Nicolas Huvé, Epica’s Operations Director, about his favorite winners (and underdogs), the new jury policy, and plans for future years. Epica is the only award show judged by the journalists. In the past you invited editors from ..read more

Nicolas Huvé, EPICA Awards: “We enjoy a strong European backing, but we are fully global, as is our jury.” At the end of November, EPICA once again made its “best of the best” awards, as decided by an international judging panel of journalists, editors, and industry experts. And while some things don’t change over the years, the awards are definitely evolving. We asked Nicolas Huvé, EPICA’s Operations Director, about his favorite winners (and underdogs), the new jury policy, and plans for future years. EPICA is the only award show judged by the journalists. In the past you invited editors from ..read more

This Pencil is Worth the Win! Check out these Groundbreaking Winners from Last Year’s The One Show. Diversity and inclusion, social impact, gender norms, and many similar issues are major trends in today’s media industry. These are just some of the topics people are passionate about. Advertising campaigns create strategies to defy norms and produce groundbreaking ideas that make a big impact on specific markets in various world cultures. The One Club For Creativity, like many other award shows, is a major pioneer in this aspect of today’s growing media industry, empowering norm-breaking ideas ..read more

What does it take and how does it feel to win a Webby? An interview with one winner. “The Internet’s highest honor,” the Webby is an award everyone in digital communications dreams about. How does it feel to be chosen as a winner among more than 13,000 entries from 70 countries? We asked one lucky Webby owner about his experience. Meet Vlad Sitnikov, chief creative officer of Possible Group Moscow, who this year has snatched this trophy for the third time. Two of your projects have been honored at the Webbys (Blind Project / 2012 and Adopt a Pack / 2019). How were they born? Were the ideas ins ..read more