The Negotiation April 3, 2024 Grace Wu on Becoming a Little Red Book Influencer & Fostering Australia-China Connections https://audio.transistor.fm/m/shows/3635/f6d1fda80551ce2fbb4b90af47d0ec2e.mp3 Podcast In this episode of The Negotiation podcast, host Todd Embley has an engaging conversation with Grace Wu, Director of Business for the Australia-China Culture and Language Advisory (ACCLA) and a notable lifestyle and education influencer on Little Red Book. Grace brings a unique perspective on the cultural and educational exchange between Australia and China, alongside insi ..read more

Blog April to June Japan E-commerce Calendar 2024 Published on: April 3, 2024 The second quarter of the year, stretching from the cherry blossom-adorned streets of April to the pitter-patter of June’s rainy season, presents a unique canvas for brands in Japan. Our guide will lead you through the vibrant landscape of Q2′ e-commerce calendar in Japan, showcasing the major events and the subtle yet significant changes in weather and consumer mood that characterise these 3 months. Overview: April's Marketing Highlights May's Marketing Highlights June's Marketing Highlights Apr ..read more

Blog How British Brands are Redefining Luxury in China Published on: March 27, 2024 Picture this: the serene beauty of the English countryside, the unmatched precision of Savile Row tailoring — icons of luxury that resonate globally. British heritage, with its blend of elegance, quality, and deep-rooted traditions, shines as a beacon of luxury across the world. And as the Chinese luxury market booms, the quintessentially British blend of sophistication and heritage is hitting its stride, experiencing a golden era like never before. In China’s rapidly growing luxury sector, Brit ..read more

The Negotiation March 25, 2024 Navigating South Korea’s E-commerce Boom with Gerald Hoe https://audio.transistor.fm/m/shows/3635/0aa140d87e5de34b9785c0c8e27d140e.mp3 Podcast In this episode of The Negotiation podcast, host Todd Embley welcomes Gerald Hoe, Head of Global Marketplace ROW at Coupang, one of South Korea’s premier e-commerce platforms.  With its customer-centric and innovative approach, Coupang has cemented its position as a leader in the South Korean digital marketplace. Gerald provides a comprehensive overview of how Coupang has revolutionized the way Korean c ..read more

News WPIC Celebrates the Opening of New E-commerce Campus in Nanjing Published on: March 20, 2024 Nanjing, China — March 20, 2024 — WPIC Marketing + Technologies, a leading e-commerce consultancy that drives revenue for global consumer brands across APACAsia, is thrilled to announce the opening of a new e-commerce campus in Nanjing, a move that signifies the company’s growth and commitment to delivering enhanced e-commerce services to brand partners. The new office, located in the Jiangbei Technology and Innovation Park, is designed to accommodate WPIC’s expanding team and fost ..read more

Blog Why the D2C Model Reigns Supreme in APAC Expansion Published on: March 20, 2024 Expanding into the Asia-Pacific (APAC) market presents global brands with a pivotal decision: collaborate with local distributors or take the direct-to-consumer (D2C) path. This isn’t just another decision in the expansion process. It’s a strategic decision that can profoundly affect your brand’s trajectory in the dynamic markets of China and Japan. In this piece, we’ll delve into the reasons why embracing a D2C model could be your key to success in these regions. Overview: The Challenges of ..read more

Blog Exploring the Top 5 Chinese E-commerce Platforms in 2024 Last updated on March 13, 2024 As we navigate through 2024, China’s e-commerce market is not just growing — it’s transforming at a pace that’s nothing short of remarkable. Imagine a marketplace that began as a modest venture in the early 2000s, now a titan dominating nearly half of the world’s online transaction. With projections hitting over US$2.14 trillion by 2028, it’s clear: China’s e-commerce sector is more than just a powerhouse — it’s a vibrant ecosystem brimming with opportunities for businesses around the w ..read more

News WPIC Teams Up with Support the Girls Australia for International Women’s Day Published on: March 7, 2024 WPIC President Joseph Cooke’s daughters Kiana and Neva, and Summer Zhou, WPIC Managing Director for Australia, present Support the Girls CEO Jane Holmes with a donation. As WPIC Marketing + Technologies embarks on an exciting chapter in Australia with the recent opening of our Sydney office, we are committed to making a positive impact in our new community. In honour of International Women’s Day and aligning with our longstanding commitment to women’s empowerment, we are ..read more

The Negotiation March 6, 2024 The APAC Playbook: Red Phoenix’s Guide to Growing Western Sports Properties in APAC https://audio.transistor.fm/m/shows/3635/0a1b37c8431b653c042a3127755799c3.mp3 Podcast In this episode of The Negotiation podcast, host Todd Embley is joined by Leif Rogers and Gino Gordon of Red Phoenix Entertainment, a sports marketing agency facilitating the expansion of North American sports, athletes, and franchises into Asian markets. Leif, the Founder and CEO, alongside Gino, Chief Strategy Officer, share their unique insights and experiences in bridging sports ..read more

Blog Win in China Sports E-commerce During 2024 Olympics Published on: March 6, 2024 The countdown to the 2024 Summer Olympics in Paris is on, and the buzz is building, especially in China where the fervour for sports and fitness is hitting an all-time high. This isn’t just about cheering for athletes — it’s a prime time for sports and fitness brands to make some serious moves. With the world’s largest e-commerce market at their fingertips, these brands are poised to tap into a highly engaged and passionate consumer base, eager to explore the latest in sports apparel, equi ..read more