WPIC Marketing + Technologies
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Leverage big data and e-commerce to grow market share in Asia. Analyze competitor data, increase your conversions & track success. Contact us today.
WPIC Marketing + Technologies
12h ago
Blog
British Beauty Brands Gain Ground in Health-Focused China
Published on: April 24, 2024
As the world emerges from the shadows of the pandemic, British beauty brands are strategically positioning themselves in China’s evolving market landscape. With a focus on health and wellness, these brands are tapping into the increasing consumer appetite for clean and health-enhancing beauty solutions. The expansion of China’s middle class and their growing emphasis on quality and safety in beauty products present a golden opportunity for British companies.
China has consistently been a ..read more
WPIC Marketing + Technologies
1w ago
Blog
Unleashing Possibilities for Premium Pet Food in China
Published on: April 17, 2024
China’s burgeoning affection for pets is driving an extraordinary demand for premium pet food, marking a 2,000% increase over the last decade. At the forefront are young, enthusiastic pet owners, primarily women under 30, from the nation’s thriving tier 1 and 2 cities. This demographic evolution is transforming pet ownership and shopping behaviours, particularly leaning towards online purchases of pet products. International brands currently dominate, capturing 70% of the market share, with ..read more
WPIC Marketing + Technologies
3w ago
The Negotiation
April 3, 2024
Grace Wu on Becoming a Little Red Book Influencer & Fostering Australia-China Connections
https://audio.transistor.fm/m/shows/3635/f6d1fda80551ce2fbb4b90af47d0ec2e.mp3
Podcast
In this episode of The Negotiation podcast, host Todd Embley has an engaging conversation with Grace Wu, Director of Business for the Australia-China Culture and Language Advisory (ACCLA) and a notable lifestyle and education influencer on Little Red Book. Grace brings a unique perspective on the cultural and educational exchange between Australia and China, alongside insi ..read more
WPIC Marketing + Technologies
3w ago
Blog
April to June Japan E-commerce Calendar 2024
Published on: April 3, 2024
The second quarter of the year, stretching from the cherry blossom-adorned streets of April to the pitter-patter of June’s rainy season, presents a unique canvas for brands in Japan.
Our guide will lead you through the vibrant landscape of Q2′ e-commerce calendar in Japan, showcasing the major events and the subtle yet significant changes in weather and consumer mood that characterise these 3 months.
Overview:
April's Marketing Highlights
May's Marketing Highlights
June's Marketing Highlights
Apr ..read more
WPIC Marketing + Technologies
1M ago
Blog
How British Brands are Redefining Luxury in China
Published on: March 27, 2024
Picture this: the serene beauty of the English countryside, the unmatched precision of Savile Row tailoring — icons of luxury that resonate globally. British heritage, with its blend of elegance, quality, and deep-rooted traditions, shines as a beacon of luxury across the world. And as the Chinese luxury market booms, the quintessentially British blend of sophistication and heritage is hitting its stride, experiencing a golden era like never before.
In China’s rapidly growing luxury sector, Brit ..read more
WPIC Marketing + Technologies
1M ago
The Negotiation
March 25, 2024
Navigating South Korea’s E-commerce Boom with Gerald Hoe
https://audio.transistor.fm/m/shows/3635/0aa140d87e5de34b9785c0c8e27d140e.mp3
Podcast
In this episode of The Negotiation podcast, host Todd Embley welcomes Gerald Hoe, Head of Global Marketplace ROW at Coupang, one of South Korea’s premier e-commerce platforms.
With its customer-centric and innovative approach, Coupang has cemented its position as a leader in the South Korean digital marketplace. Gerald provides a comprehensive overview of how Coupang has revolutionized the way Korean c ..read more
WPIC Marketing + Technologies
1M ago
News
WPIC Celebrates the Opening of New E-commerce Campus in Nanjing
Published on: March 20, 2024
Nanjing, China — March 20, 2024 — WPIC Marketing + Technologies, a leading e-commerce consultancy that drives revenue for global consumer brands across APACAsia, is thrilled to announce the opening of a new e-commerce campus in Nanjing, a move that signifies the company’s growth and commitment to delivering enhanced e-commerce services to brand partners.
The new office, located in the Jiangbei Technology and Innovation Park, is designed to accommodate WPIC’s expanding team and fost ..read more
WPIC Marketing + Technologies
1M ago
Blog
Why the D2C Model Reigns Supreme in APAC Expansion
Published on: March 20, 2024
Expanding into the Asia-Pacific (APAC) market presents global brands with a pivotal decision: collaborate with local distributors or take the direct-to-consumer (D2C) path.
This isn’t just another decision in the expansion process. It’s a strategic decision that can profoundly affect your brand’s trajectory in the dynamic markets of China and Japan. In this piece, we’ll delve into the reasons why embracing a D2C model could be your key to success in these regions.
Overview:
The Challenges of ..read more
WPIC Marketing + Technologies
1M ago
Blog
Exploring the Top 5 Chinese E-commerce Platforms in 2024
Last updated on March 13, 2024
As we navigate through 2024, China’s e-commerce market is not just growing — it’s transforming at a pace that’s nothing short of remarkable.
Imagine a marketplace that began as a modest venture in the early 2000s, now a titan dominating nearly half of the world’s online transaction. With projections hitting over US$2.14 trillion by 2028, it’s clear: China’s e-commerce sector is more than just a powerhouse — it’s a vibrant ecosystem brimming with opportunities for businesses around the w ..read more
WPIC Marketing + Technologies
1M ago
News
WPIC Teams Up with Support the Girls Australia for International Women’s Day
Published on: March 7, 2024
WPIC President Joseph Cooke’s daughters Kiana and Neva, and Summer Zhou, WPIC Managing Director for Australia, present Support the Girls CEO Jane Holmes with a donation.
As WPIC Marketing + Technologies embarks on an exciting chapter in Australia with the recent opening of our Sydney office, we are committed to making a positive impact in our new community. In honour of International Women’s Day and aligning with our longstanding commitment to women’s empowerment, we are ..read more