AltStore PAL, an open-source app store made specifically for independent developers, is now live in the EU, thanks to Apple’s compliance with the region’s Digital Markets Act (DMA). Gaining access to the alternative app ecosystem requires a nominal annual subscription fee of €1.50, plus tax, to cover Apple’s Core Technology Fee (CTF) associated with installing […] More The post Third-party iOS app marketplace AltStore PAL arrives in the EU first appeared on Mobile Marketing Reads ..read more

In a landscape dominated by social media platforms, TikTok emerges as the frontrunner in capturing the attention of US adults aged 18 to 54, according to recent insights from eMarketer’s forecast.  Delving into the data reveals a compelling narrative. Among US adults aged 18 to 24, TikTok reigns supreme, with individuals spending an average of […] More The post TikTok dominates social media usage among US adults, eMarketer reports first appeared on Mobile Marketing Reads ..read more

In a bid to assist advertisers in securing optimal placement for their Shorts ads, YouTube has rolled out a new YouTube Select Shorts option. The feature empowers brands to position their ads alongside top-performing Shorts content across various categories. With YouTube Select Shorts, advertisers gain the flexibility to select placement alongside the most engaging Shorts […] More The post YouTube introduces premium placement option for YouTube Shorts ads first appeared on Mobile Marketing Reads ..read more

The latest IAB/PwC Internet Advertising Revenue Report unveiled a deceleration in US digital ad revenue growth throughout 2023, citing various economic factors such as inflation, rising interest rates, and industry layoffs as contributing factors. Despite these challenges, digital ad revenues saw a 7.3% increase, reaching $225 billion compared to $209.7 billion in 2022. However, this […] More The post Digital ad revenue growth slows in 2023, IAB report reveals first appeared on Mobile Marketing Reads ..read more

Apple announced on Tuesday that web distribution is now available in iOS17.5 beta 2 and App Store Connect. The move grants developers the option to offer iPhone apps for direct download to EU users from their own websites, marking a departure from the traditional reliance on Apple’s App Store for app distribution within the region. […] More The post Apple now allows EU users to download apps through websites first appeared on Mobile Marketing Reads ..read more

Apple has announced the forthcoming opening of Indonesia’s fourth Apple Developer Academy in Bali, signaling its commitment to fostering opportunities for developers, students, and entrepreneurs within the region’s burgeoning iOS app economy. Since the inauguration of Indonesia’s first Apple Developer Academy in Jakarta in 2018, Apple has progressively established academies in Surabaya and Batam, with […] More The post Apple expands Developer Academy to Bali first appeared on Mobile Marketing Reads ..read more

The UK’s video games consumer market achieved a valuation of £7.82 billion in 2023, as revealed in the latest report from the UK-based trade body Ukie. Despite global challenges, the UK gaming market demonstrated resilience, experiencing a 4.4% increase from the revised 2022 total of £7.49 billion. The growth underscores consumers’ enduring enthusiasm for games […] More The post UK video games market soars to £7.82 billion, mobile gaming leads growth first appeared on Mobile Marketing Reads ..read more

Amidst the ever-evolving landscape of the smartphone market, Android is poised for substantial growth in 2024, reportedly outpacing Apple’s iOS by a significant margin. While the iPhone has enjoyed a robust presence in the United States over the years, Apple has also witnessed notable expansion in the global market. Despite Android maintaining its status as […] More The post Android poised for rapid growth in 2024, surpassing iOS momentum, IDC says first appeared on Mobile Marketing Reads ..read more

In a recent examination of app performance on iOS devices, the Kochava team stumbled upon a critical issue affecting versions 17.4.0 and 17.4.1. The problem lies within Apple’s App Tracking Transparency (ATT) framework, particularly in its handling of opt-in status reporting. Before the rollout of version 17.4.0, the average ATT opt-in rate stood at approximately […] More The post iOS 17.4 bug could lower ATT opt-in rates, Kochava finds first appeared on Mobile Marketing Reads ..read more

YouTube has intensified its efforts to combat the use of ad-blocking apps on mobile devices. Following its crackdown on ad blockers for web users in October 2023, the platform is now targeting third-party apps that attempt to bypass ads on its platform. Unlike its overt approach on the web, where users were greeted with a […] More The post YouTube implements stricter measures against mobile third-party ad blockers first appeared on Mobile Marketing Reads ..read more