Introduction to Programmatic Advertising Programmatic advertising has revolutionized the digital marketing landscape by introducing automation and data-driven decision-making into the ad buying process. Unlike traditional methods that rely on manual negotiations and ad placements, programmatic advertising leverages algorithms and real-time bidding to purchase ad inventory across various digital channels. This approach enables marketers to target their desired audience with precision, optimize campaign performance in real-time, and achieve greater efficiency and cost-effectiveness. With program ..read more

Digital marketing is a term all businesses are familiar with. But are you confident that you know everything about it? Well, if you are still thinking about creating a page or an e-commerce website, you need to catch up with the real world. Technological advancement, regulatory changes, and changing consumer behavior demand businesses stay up-to-date and integrate the latest trends and techniques into their strategies. Understanding the latest developments helps in formulating effective strategies, boosting business development, and enhancing brand value. In this article, we will explore some ..read more

As businesses gain more customers, they have more people trying to reach them to make inquiries, provide feedback, or make complaints. Traditionally, companies had one mode of contact, which could be phone calls or email. This does not bode well in the current business landscape because customers will be stuck in a queue waiting for their turn to talk to a customer support staff. Long wait times can turn people off and drive them towards a competitor. This is not good for a company’s bottom line, but there is a solution called multichannel support. Multichannel support is when a business makes ..read more

25th April, New Jersey: Reddit’s identity as an “ad-first” business is becoming increasingly clear. Today, they unveiled a new ad format called “Dynamic Product Ads” that leverages user discussions, machine learning, and advertiser data to display relevant product ads within Reddit feeds.     These ads can personalize product recommendations based on a user’s past interactions with advertiser websites or browsing habits on Reddit itself.  While the platform assures users they won’t see a significant increase in ad volume, the company’s blog post emphasizes the importance of ..read more

We are living in an era where everything is digital and done via the internet. All our activities, whether shopping or banking, are digitized. The growing need to use the internet and online applications has increased cyber attacks and fraudulent activities. These activities are in different forms, including fake emails to steal your information or online payment fraud. According to CyberCrime Magazine, the cost of cybercrimes is expected to reach $10.5 trillion by 2025. It has become imperative to stay vigilant and take necessary steps to ensure robust security against fraud. The question her ..read more

In the modern business landscape, where competition is fierce, and customer expectations are higher than ever, businesses are increasingly turning to technology to enhance their customer interactions. This shift is especially pronounced in the B2B sector, where the complexity and longevity of relationships can benefit significantly from advanced technological interventions. A prime example of this technological adoption is Microsoft D365, a comprehensive suite of enterprise applications designed to streamline business processes and improve customer engagement. The Role of CRM Equipment in Upgr ..read more

As the volume of digital data continues to expand, enterprise search becomes a pivotal component of business infrastructure. This powerful technology aids organizations in locating and leveraging information stored across various platforms. In an era where data is often described as the new oil, enterprise search is the drill and pump extracting valuable insights. By enabling rapid retrieval of data, it transcends mere convenience and becomes an essential tool for competitive advantage. In this article, we’ll delve into the multifaceted uses of enterprise search and explore how it’s reshaping ..read more

24th April, New Jersey: Apple has made a strategic move to strengthen its artificial intelligence (AI) capabilities with the acquisition of Datakalab, a Parisian startup specializing in efficient AI algorithms. Finalized in December 2023, this acquisition underscores Apple’s growing focus on AI development for its mobile devices.  Datakalab, founded in 2016, boasts expertise in creating low-power AI algorithms specifically designed for smartphones and tablets. Their technology focuses on “industry-leading compression and adaptation” to ensure fast, cost-effective, and accurate computer vi ..read more

24th April, New Jersey: In a groundbreaking development, Microsoft Phi-3 has emerged as a testament to the remarkable capabilities of small-scale, locally operated AI language models. Demonstrating unprecedented efficiency, Phi-3 challenges conventional notions of AI model size and deployment methods.   Empowering Localized AI: Phi-3’s Impact  Phi-3 showcases the potential of compact AI language models, boasting impressive performance metrics despite its modest size. With a mere 100MB footprint, Phi-3 achieves remarkable results in natural language processing tasks, outperformin ..read more

Network security is no longer an option but a necessity for modern businesses. If you are an entrepreneur, you know how difficult it is to cope with digital transformation. From the market’s competitiveness to security, everything makes it hard for marketers to manage business processes. However marketers know how to deal with the market’s competitive edge, but security is a concern for business managers. Security is a major factor in building digital infrastructure. Digital operations are vulnerable to security factors. If your network is not safe, it may lead to huge business threats. The wh ..read more