Like all businesses, yours too hopes for revenue & profitability and the seller of CRM system fuels your hopes. He or She will show you all his fancy stuff, bells and whistles, 3D Dashboards & hope to win you over. Of course he is doing what every salesperson does but, as his sales pitch proceeds, he can sometimes make you (temporarily if you are lucky) forget these – 1. No #Data No CRM – No system on this world is more valuable than the data contained inside it. And even if yours is a “From-Scratch” CRM implementation, data quality problems will be discovered. This means you have t ..read more

It is said that average amount of time spent by users on WhatsApp on a weekly basis is 195 minutes (globally). It is also said that Indian users spend 98 percent of their online time on #WhatsApp. Which can mean that Indians might be way above the global 195 Minute per week average, perhaps closer to 4 hours maybe even more, maybe almost an hour for each working day of the week. That’s a lot of time & some of it can be saved by giving more choice to people when it comes to engaging with content & sometimes preventing them from oversharing or getting carried away. If only #Whatsap ..read more

Dear Customer (the message said), we request a minute of your precious time for valuable feedback. Help us improve. This SMS message had come in shortly after i had made the “Online” payment of my Health Insurance premium. The message conveyed an intent to improve & ensure customers, prospects continue to experience great CX etc. Therefore i went ahead and clicked it. As expected, there were series of questions and they were quite appropriate for the situation. Ease of navigation ratings , time taken from start to finish etc followed by NPS questions on whether i will recommend the heal ..read more

When you deliver what your customers need paired with maximum customer satisfaction, your customers will come back to you for more of your products and services that meet their need. Of course there are other elements too like cost control, productivity and marketing strategy that impact the profitability in the business. But customer satisfaction remains the king in increasing customer loyalty and reduced marketing budget. Your products might be wonderful but it’s the service you offer that will help you retain clients and bring them back for more. Offering right customer service builds ..read more

Data driven market research and information collection is a time intensive process.  Outsourcing computer aided telephone interviewing (CATI) to Metriken Integrated Business helps your company focus on your core goals while we assist you with the research, obtain the required data, and take care of the tedious process of planning and executing the calls. Metriken partners with companies seeking CATI services at competitive pricing to derive desired research data. Advantages of outsourcing CATI services to Metriken Integrated Business (MIB): MIB offers CATI research for domestic and ..read more

We depend on technology and internet everyday for our tasks. So, we can say for that we have witnessed the digital era. The demands of marketing constantly keep changing and it is challenging for businesses to keep up with the changing online marketing trends. From the year 2000 we have witnessed several digital marketing trends that ruled or died. Text and hand crafted images were instrumental in advertising then. Videos are presently making an impact on the performance or brand visibility of the business. Extreme Marketing automation is foreseen as the trend for 2020. In the recent years ..read more

Before laying out the marketing strategies for jewellery retail you must understand why a strategy is required for your business in the first place. The notion that, “it’s a jewellery store and people will definitely come to buy jewels” whatever the reasons be will not help you with your business growth. Jewellery stores have taken some measures to make their brand presence felt by adopting traditional promotional methods, the larger aspect is not covered yet which is “know your target audience, their media habits, gender, etc”. Do you know what appeals to your customer? It’s important ..read more

Customer Profiling is an important marketing tool you must use to understand your customers and make better business decisions. Assume you are taking a flight to a particular destination. That destination is your target audience. Without knowing where your target audience are based your business might not see the growth it should be witnessing. Your company needs a common goal and the right direction and for that knowing the type of customer you should be targeting to sell your product or service is very important. In a nutshell without profiling your customers you are also selling your p ..read more