MarTech Vibe
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MarTech Vibe is Middle East's first source for the region's marketing technology news, expert views, how-tos, product demos, and e-guides.
MarTech Vibe
1h ago
As part of the partnership, Coca-Cola has made a $1.1 billion commitment to the Microsoft Cloud and its generative AI capabilities.
The post The Coca-Cola Company and Microsoft Sign Pact appeared first on Martechvibe ..read more
MarTech Vibe
1h ago
About 70% of consumers prioritise purchasing from the "right brand," while 30% of Gen Z shoppers hold over 70% of items in their cart for more than a day to conduct research. Mailchimp and Shopee reveal strategies to empower marketers to revolutionise loyalty.
The post Create Friction-Free User Experiences that Combat Choice Fatigue appeared first on Martechvibe ..read more
MarTech Vibe
1h ago
Through this acquisition, Toku will gain AiChat's chatbot and messaging capabilities, fulfilling its vision of delivering seamless, personalised customer engagement across all channels.
The post Toku to Acquire AiChat appeared first on Martechvibe ..read more
MarTech Vibe
1h ago
This new feature offers brands and retailers an unprecedented opportunity to harness social media content for enhanced consumer engagement and conversion.
The post Firework Unveils Instagram Uploader appeared first on Martechvibe ..read more
MarTech Vibe
23h ago
Adobe Express brings popular Firefly generative AI features like Text to Image, Generative Fill, Text Effects and Text to Template to mobile devices for the first time.
The post Adobe Debuts Adobe Express App for Content Creators appeared first on Martechvibe ..read more
MarTech Vibe
23h ago
By integrating Paragon's advanced telco and edge APIs with Vonage's API platform, enterprises and telcos can seamlessly provide optimised, secure, and engaging customer experiences, while accelerating digital transformation.
The post Singtel Partners with Vonage appeared first on Martechvibe ..read more
MarTech Vibe
23h ago
REFASH’s first Hong Kong store brings the best of their Singapore and Malaysia shopping experience, encouraging Hong Kongers to avoid throwing away items still in good condition conveniently.
The post REFASH Expands to Hong Kong appeared first on Martechvibe ..read more
MarTech Vibe
23h ago
Data Direct makes it easier for enterprises to capture quality behavioural data across web and mobile and put it to work wherever they need it in their own data ecosystem.
The post Fullstory Debuts Data Direct appeared first on Martechvibe ..read more
MarTech Vibe
2d ago
Walmart seeks to onboard Indian manufacturers and brand owners across various categories to its marketplace, thereby driving value for millions of customers.
The post Walmart Debuts Dedicated Page for Indian Sellers appeared first on Martechvibe ..read more
MarTech Vibe
2d ago
The permanent move away from UA adds another layer of complexity to marketers’ ability to measure return on investment (ROI) and the effectiveness of their campaigns. But, while this is further disruption that marketers could do without, it’s not all bad news.
The post How Can Incrementality Testing Aid GA Reporting? appeared first on Martechvibe ..read more