Looking to start your content marketing career? Here are the 3 main pathways you need to know
Emily Byford
by Emily
2y ago
Content marketing jobs come in all shapes and sizes. You could be the sole content marketer in a startup, responsible for everything from marketing content to content for sales enablement and customer education. Or a content marketer on a much bigger content team, responsible for just product-related content. You could work at an agency, delivering one specialised service to a large client base. Or you could go solo: freelancing and finding your own clients. I’ve worked in content marketing for *checks LinkedIn* seven years. In that time, I’ve been a freelancer, worked in agencies, and worked ..read more
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Recap: Q1 2021
Emily Byford
by Emily
3y ago
I left my last full-time role at the end of December, and I’m starting a new full-time role in a week’s time, towards the end of March. Here’s what I’ve been up to between then and now. Freelancing Earnings: £9,895 in the 2020-21 tax year (pre-tax). When I decided to leave my last role with nothing lined up, I was super burnt out and wasn’t ready for a new full time role. Instead, I’ve been freelancing “full time” from the end of December to now. I say “full time” because I was probably working at about 60% of capacity. I needed to rest, but I also knew that if I fully switched off, that would ..read more
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Don’t let ghost statistics haunt your marketing
Emily Byford
by Emily
3y ago
There are a lot of ghosts lurking in content all across the web. I’m talking about ghost statistics: nebulous facts and figures that get quoted time and time again. No-one knows where they came from (or cares enough to find out) but they sound good, so they keep on using them. As an experienced content marketer, I’ve heard so many times that “using data in your content is a great way to strengthen it and help your audience trust what you’re saying.” But using the wrong data can just as easily undermine that trust. Which is why it’s essential for content marketers to go the extra mile, and chec ..read more
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How to Create and Maintain an Editorial Calendar
Emily Byford
by Emily
4y ago
If you’re looking for content or editorial job opportunities, one of the most common role requirements is that you can create and maintain an editorial or content calendar. Today I’m looking at why having an editorial content calendar is so important, how to create one, and what to bear in mind as you plan your content creation and publication. Why do you need an Editorial Calendar for your Content Marketing? In a nutshell, an editorial or content calendar helps shape your content creation, and brings some strategy and direction to your content. If you’re a solo content marketer, it’s a great ..read more
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Giving positive and negative feedback: Lessons from Leaders II
Emily Byford
by Emily
4y ago
This is the second post in my Lessons from Leaders series. These posts are all reflections on important lessons I’ve learned in people – leaders – across the different companies and industries I’ve worked in so far, from publishing to events. These experiences and lessons have all combined to shape how I work, communicate, and offer support and guidance to the people I work alongside.  Lesson Two: Praise in public, address problems in private In my last post I talked about the publishing house I joined straight out of university. It taught me a lot about the importance of a good working e ..read more
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A good working environment takes work: Lessons from Leaders I
Emily Byford
by Emily
4y ago
This is the first post in my Lessons from Leaders series. These posts are all reflections on important lessons I’ve learned in people – leaders – across the different companies and industries I’ve worked in so far, from publishing to events. These experiences and lessons have all combined to shape how I work, communicate, and offer support and guidance to the people I work alongside.  Lesson One: A good working environment takes work My very first job after university was at a tiny little publishing house in London. Fiercely independent for over 60 years… and owned and run by the same per ..read more
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Giving positive and negative feedback: Lessons from Leaders II
Emily Byford
by Emily
4y ago
This is the second post in my Lessons from Leaders series. These posts are all reflections on important lessons I’ve learned in people – leaders – across the different companies and industries I’ve worked in so far, from publishing to events. These experiences and lessons have all combined to shape how I work, communicate, and offer support and guidance to the people I work alongside.  Lesson Two: Praise in public, address problems in private In my last post I talked about the publishing house I joined straight out of university. It taught me a lot about the importance of a good working e ..read more
Visit website
A good working environment takes work: Lessons from Leaders I
Emily Byford
by Emily
4y ago
This is the first post in my Lessons from Leaders series. These posts are all reflections on important lessons I’ve learned in people – leaders – across the different companies and industries I’ve worked in so far, from publishing to events. These experiences and lessons have all combined to shape how I work, communicate, and offer support and guidance to the people I work alongside.  Lesson One: A good working environment takes work My very first job after university was at a tiny little publishing house in London. Fiercely independent for over 60 years… and owned and run by the same per ..read more
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Lessons in category creation from an almost category king
Emily Byford
by Emily
4y ago
My last job was in content marketing for Akkroo, a lead capture solution for exhibitors at B2B trade shows, expos and events. I worked at Akkroo (acquired by Integrate, April 2019) for 18 months, working hard to build the ‘event lead capture’ category. Here’s what I learned in that time. Your enemy is the status quo If you’re creating a category, you’re selling something that doesn’t exist yet. At least, not in a way that your potential customers can easily define – or name (more on that later). For Akkroo, their “enemy” was the existing way to capture leads at events: pen and paper. When you ..read more
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Lessons in category creation from an almost category king
Emily Byford
by Emily
4y ago
My last job was in content marketing for Akkroo, a lead capture solution for exhibitors at B2B trade shows, expos and events. I worked at Akkroo (acquired by Integrate, April 2019) for 18 months, working hard to build the ‘event lead capture’ category. Here’s what I learned in that time. Your enemy is the status quo If you’re creating a category, you’re selling something that doesn’t exist yet. At least, not in a way that your potential customers can easily define – or name (more on that later). For Akkroo, their “enemy” was the existing way to capture leads at events: pen and paper. When you ..read more
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