Colour Piece: A feature story that essentially tries to enlighten readers on a particular theme or subject. A color piece, also known as a color feature, is a journalistic feature that focuses on the impressions and descriptions of a subject matter. A story emphasizing the *colour of a situation; that is, one based on description, atmosphere, and emotion rather than straightforward factual reportage. A colour piece may accompany a more factual story as a separate-but-linked item or may be a stand-alone piece the purpose of which is to entertain and/or provide contrast with other unrela ..read more

  A documentary film tells a story about real life, with claims to truthfulness. A movie that does its best to represent real life and that doesn’t manipulate it. Documentary is defined and redefined over the course of time, both by makers and by viewers. Viewers certainly shape the meaning of any documentary, by combining our own knowledge of and interest in the world with how the filmmaker shows it to us. Nanook of the North is considered one of the first great documentaries, but its subjects, the Inuit(Inuit are a group of culturally and historically similar Indigenous peoples ..read more

 The Theory of Performance (ToP) develops and relates six foundational concepts  to form a framework that can be used to explain performance as well as performance improvements.  To perform is to produce valued results. A performer can be an individual or a group of people engaging in a collaborative effort.  Developing performance is a journey, and level of performance describes location in the journey.  Current level of performance depends holistically on 6 components:  context,  level of knowledge,  levels of skills,  level of identity,  p ..read more

Organizational change theory is also known as stage theory, change management or organizational change management (OCM). It is a multidisciplinary field of study that seeks to understand and explain how organizations implement change and undergo a transformational process. The ultimate goal of organizational change management is to find the best strategies for leading successful transformations within an organization. It's all about navigating the twists and turns of shifting structures, systems, cultures and behaviors to adapt to different pressures and seize exciting new opportunities. T ..read more

Social judgment theory (SJT) is a self-persuasion theory proposed by Carolyn Sherif, Muzafer Sherif, and Carl Hovland, as the perception and evaluation of an idea by comparing it with current attitudes. Social Judgement theory states that you have a statement or message and you accept it or reject it based on your cognitive map, one's own ego-involvement and if it falls within their latitude of acceptance.   This theory is that when people receive messages (verbal or nonverbal) they immediately judge where the message should be placed on a scale in their mind through comparing the messa ..read more

 Sociologist Max Weber developed social action theory. Definition of Social Action Theory  Social action theory in sociology is a critical theory that holds that society is a construction of the interactions and meanings of its members.  It explains human behaviour at a microscopic, small-scale level through which we can understand societal structures.  This is because social action theory argues that society is made up of human behaviour and that people create and embed meaning into institutions. On the other ..read more

 Harold Lasswell’s Model (1948)  Harold Dwight Lasswell (1902–1978) was a leading American political scientist and communications theorist. He was the Chief of the Experimental Division for the Study of War Time Communications at the Library of Congress during the Second World War. He analysed Nazi propaganda films to identify mechanisms of persuasion used to secure the acquiescence and support of the German populace for Hitler. He gave verbal models of communication and politics in the same year when Shannon wrote his paper on mathematical theory.  His model of communication is ..read more

  A word’s denotation is its plain and direct meaning or meanings. It’s what the word explicitly means—that is, what is fully and clearly expressed by a word. Denotation is the literal meaning of a word. A word’s connotation is what the word implies or suggests; that is, the nuances and shades of meaning that the word brings along with it, apart from what it explicitly names or describes. Connotation, on the other hand, is an indirect or implied meaning or feeling. Denotation is concerned with explicit meaning, and connotation tends to be concerned with implicit meaning. The word home ..read more

Entrepreneurial Process Definition: The Entrepreneur is a change agent that acts as an industrialist and undertakes the risk associated with forming the business for commercial use. An entrepreneur has an unusual foresight to identify the potential demand for the goods and services. The entrepreneurship is a continuous process that needs to be followed by an entrepreneur to plan and launch the new ventures more efficiently Stage one of the entrepreneurial process deals with opportunity identification. An opportunity by definition is a favorable set of circumstances which creates a need for a ne ..read more

The case study presents the life and entrepreneurial journey of a woman from East Delhi who overcame significant odds to establish a successful business in the spice industry. Her story serves as a lens through which to analyze the socio-cultural and economic challenges and opportunities faced by women The case study presents the life and entrepreneurial journey of a woman from East Delhi who overcame significant odds to establish a successful business in the spice industry   Her story serves as a lens through which to analyze the socio-cultural and economic challenges and opportuni ..read more