BEFORE YOU HIT SEND… Text Marketing Best Practices NOTE: We first wrote this blog post way back in 2018… We’ve updated it for todays ever changing marketing landscape! Do you ever wonder how often you should send a marketing text message? Ever wonder what to say?  Keep reading… we’re going to share 8 of the BEST practices every text marketer should follow. Gone are the days of facebook and google ads dominating digital media. Even TV and print ads long past being the best forms of advertising. We’ve entered a new era. Marketing is now mobile. It means for you to stay a cutting edge digit ..read more

If you’re interested in using toll-free texting numbers for your business, here’s the article for you. In the last few months, a lot has changed with texting. Most notably, more and more businesses are using toll-free numbers to text their prospects, customers and VIPs. A  few years back, getting a toll-free number for texting was a pain.  And once you got a number, you were limited in its usage.  For example, MMS texting wasn’t possible, and you could forget using emojis! Now all of that has changed. In the last few months, toll-free numbers have become the preferred choice fo ..read more

If you’re interested in using toll-free texting numbers for your business, here’s the article for you. In the last few months, a lot has changed with texting. Most notably, more and more businesses are using toll-free numbers to text their prospects, customers and VIPs. A  few years back, getting a toll-free number for texting was a pain.  And once you got a number, you were limited in its usage.  For example, MMS texting wasn’t possible, and you could forget using emojis! Now all of that has changed. In the last few months, toll-free numbers have become the preferred choice fo ..read more

How text messages are changing operations for the most prestigious horse event in the world! Today we spoke with Robert, the Public Relations/Marketing/Corporate Sponsor Coordinator with the Scottsdale Arabian Horse Show.  If you know anything about Arabian horses, you know the Scottsdale Horse show is the place to go. The show started in 1955, and counted only 50 horses and a dozen trainers and owners.  Now the event hosts 2,200 horses, over 1,300 owners, provides over $2.5 million in prize money, and employs 400 people with an additional 600-800 volunteers.   Just to give ..read more

Craig Grimm launched his new business… Craig Grimm Fitness in 2014.  As you can see Craig’s a fit guy, and he makes his living helping others achieve the best versions of themselves! Part of his business strategy is growing his customer base, and connecting closely with them. Because not everyone gets emails… or is on Facebook all the time, Craig decided to use text message marketing in a crazy way. He said, “Text messaging is instant… and people get too many emails already.” After finding Betwext though a Google search, Craig signed up. “Betwext.com was easy to get going.”  He said ..read more

Back in 2016, and again in early 2017, I pulled out my crystal ball. I polished it up.  Then asked a very serious question… What does the future of Text Marketing hold? In 2016 I saw a number of things: The consolidation of the marketing industry Email performance falling Growing competition for customers Offline Marketing getting new attention Text Marketing use skyrocketing MMS message growth, and   Nonprofits using texting Then in 2017 I once again consulted my crystal ball and this is what I saw… Text message use growing Text messages getting creative Text message respons ..read more

5 Easy Ways To Move Customers From Email To Text Message Lists Editors Note: Moving prospects and customers from your email list to text message list has been a big question in the last few weeks. This article was first published in 2016… so we pulled it from the archive, updated it, added new content, and hope you find it useful! This past week I received a number of questions from our customer service department. A number of customers have called in with an interesting question. They are small business owners who have built an email list… But they have a problem. They’ve spent a ton of time ..read more

This is an absolutely fascinating way to use text message marketing. I was surfing the internet the other day… just killing time. That’s when I came across a very cool article about a professor studying homeless teens. Professor Kimberly Tyler was struggling to get the data she needed.  So, she started thinking about the best ways to connect with homeless teens. The solution she came up with was absolutely amazing. Professor Tyler distributed 150 prepaid cell phones to the homeless teens… then she texted them a few times a day, asking specific questions. The teens were able to easily res ..read more

At the bottom of this article I share a number of super secret Ninja ways to sell more of your products…  But, before I get to those Ninja Secrets, we MUST talk about Amazon Prime day! Amazon Prime Day just ended… and let me tell you, 2020 was one for the record books.  Initial figures are in… $10 BILLION in sales over a 24 hour period. The statistics are stunning. But, Prime Day isn’t the only reason small businesses are selling on Amazon. Consider this: According to DigitalCommerce360.com, 71% of holiday shoppers plan to start shopping on or BEFORE Thanksgiving. Add to that, this ..read more

One group of realtors made a simple mistake with their text marketing… DON’T do the same thing! I was in Hawaii… don’t you wish every story started with that line? Anyway, about a year ago, I was in beautiful Hawaii for a little business, and a little vacation.  A few days in, I was enjoying my breakfast in this beautiful land of paradise, and I picked up a real estate magazine. We can all dream of owning a home in the Hawaiian islands… right? I started flipping through the magazine, and of course I was sucked into the beautiful photography.   Then, a few minutes later, somethi ..read more