GivingTuesday raised $3.1 billion last week, an increase of 15% from last year’s $2.7 billion. At Tatango, a text-messaging platform designed for fundraising, we saw an uptick in the number of nonprofits sending GivingTuesday text messages as part of their multi-channel fundraising strategy. Nonprofits not only increased the number of text messages sent on GivingTuesday […] The post Giving Season: Text Message Examples first appeared on Tatango ..read more

The holidays are right around the corner, and for nonprofits, that means crunch time. This year, don’t let your fundraising messages get lost in the shuffle. With Tatango’s text messaging solutions, you can cut through the noise and connect directly with your supporters. The Power of Text Messaging Why Text Messaging? It’s simple. People actually […] The post Boost Your Giving Season Strategy Using the Power of Text Messaging for Nonprofits first appeared on Tatango ..read more

You’ve just perfected your latest marketing message, and it’s finally time to send it out to your audience. But sometimes, it can feel like you’re sending message after message out into the void. In today’s noisy, distraction-filled world, it takes a lot of effort and creativity to stand out, whether you’re raising money for a […] The post Personalized SMS Marketing 101: How to Capture Attention first appeared on Tatango ..read more

2024 brought significant shifts in nonprofit marketing and fundraising. Together with our friends at MissionWired, a premier agency for nonprofits, we released a crucial report on digital fundraising trends and texting. How we fundraise over text has changed a great deal since 2010 – today, texting offers nonprofits another avenue for proactive outreach to supporters, […] The post 2024 Nonprofit Texting Insights Report first appeared on Tatango ..read more

Choosing the right nonprofit text message marketing platform is crucial for organizations aiming to boost donations and engagement. In this post, we compare two prominent SMS marketing solutions: Tatango and Textedly. While both platforms offer text messaging services, Tatango stands out as the best choice for nonprofits due to its advanced features, tailored support, and […] The post Tatango vs Textedly first appeared on Tatango ..read more

Texting has become a powerful tool for nonprofits to directly engage with their supporters, raise funds, and amplify their missions. To leverage texting effectively and legally, nonprofits must adhere to the Telephone Consumer Protection Act (TCPA) regulations.    While nonprofits may have some flexibility under the TCPA, it’s crucial to understand the nuances to avoid […] The post How To Actually Stay TCPA Compliant: A Guide for Nonprofits Using Texting first appeared on Tatango ..read more

Choosing the right nonprofit text message marketing platform is crucial for organizations aiming to boost donations and engagement. In this post, we compare two prominent SMS marketing solutions: Tatango and Textedly. While both platforms offer text messaging services, Tatango stands out as the best choice for nonprofits due to its advanced features, tailored support, and proven success in nonprofit fundraising. In this detailed comparison, you’ll discover why Tatango’s unlimited messaging capabilities, nonprofit-specific partnerships, and white-glove service make it the superior option for mi ..read more

Effective text fundraising campaigns require more than just a catchy keyword and a compelling message. The most successful initiatives integrate several fundraising strategies to create a well-rounded campaign that extends across multiple platforms—including your nonprofit’s website. Your website will play a central role in your text fundraising campaign, helping you accept donations and provide crucial donor follow-up to strengthen relationships. This guide explores the following tips to prepare your website for your next text campaign:  Ensure your donation page is mobile-fri ..read more

Nonprofit organizations are constantly on the search for innovative ways to connect with their audiences, as well as raise funds for their causes. Traditional messaging techniques, such as email, have proven to be less effective over time as these techniques are increasingly oversaturated. So how do nonprofits cut through the clutter?  Peer-to-peer (P2P) texting allows nonprofits to establish meaningful connections with supporters on a personal level, which increases both engagement and donations. Continue reading to learn how you can implement P2P texting into your strategy. Understandin ..read more

In today’s digital landscape, effective communication is key to fostering strong relationships with your audience. For public media stations reaching your audience in a meaningful way is crucial for maintaining support and driving donations. While many stations have attempted to utilize text-to-give campaigns (also known as SMS fundraising or text message marketing), they often see limited success. At Tatango, we believe that texting can revolutionize how public media engages with its audience—not just for fundraising, but for comprehensive engagement and stewardship. Here’s how: 1. Engagement ..read more