Negative Keywords and how to avoid them
Matrix Bricks Infotech
by matrixbricksinfotech
1y ago
Keywords are the primary way of targeting users through search ads. They enable the users to find their way to their desired service and product and vice-versa.  Naturally, appropriate and accurate keywords help boost your search engine rankings, while inappropriate and inaccurate, i.e. ‘negative’ keywords take things south. This makes targeting the right keywords an essential practice in terms of paid ads and searches because— they bring in the most moolah! Since false matches cost money in PPC, you need to block them by listing out all the keywords for which your ad isn’t intended a.k.a ..read more
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Why you need to look into Google’s helpful content
Matrix Bricks Infotech
by matrixbricksinfotech
1y ago
Around two weeks ago, on the 25th of August, Google began rolling its Helpful Content update. The intention? To reduce ‘low-quality, and unoriginal’ content in search results. Naturally, as a digital marketing agency, our interest was piqued.  So we went straight to Google itself to understand what this meant, and here’s what we found:  This means that the move dissuades people from publishing content to purely rank in search engines, and encourages them to write content that helps people’s queries and search requests.  In short, the latest update is a people-first approach. To ..read more
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Future of AI in Digital Marketing
Matrix Bricks Infotech
by matrixbricksinfotech
1y ago
AI has been around for over a good half of a century. Officially breaking into the world as a technology meant for researchers in the 1950s, the modern world finds itself increasingly dependent on AI for tasks that require thinking and decision-making.  What exactly is AI in today’s world? AI can be described as software that is capable of learning and getting better at doing critical thinking and automation jobs without input from humans.  From voice-based assistants like Amazon’s Alexa to software detecting faces in pictures, AI’s usage can be found everywhere. Some more examples w ..read more
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Why you should switch to Google Analytics 4
Matrix Bricks Infotech
by matrixbricksinfotech
1y ago
Around two and a half years ago, Google announced a new way to measure apps and websites together, with Google Analytics 4, commonly called the GA 4. This naturally meant that the tech giant would be shutting down the services of Universal Analytics (UA) soon.  When exactly? On the 1st of July 2023, to be precise.  This gives users just around a year’s time to make the switch to GA 4 before the update happens.  But why is there so much hullabaloo about a service update you may wonder? Here’s why: In today’s cutthroat business environment, organizations need to navigate new chall ..read more
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The Manifest Highlights Matrix Bricks as the UAE’s Top Recommended B2B Leader for 2022
Matrix Bricks Infotech
by matrixbricksinfotech
1y ago
  Regardless of whatever industry you are in, we can all collectively agree that client trust is a basic yet hard-to-establish foundation. We at Matrix Bricks, believe that trust isn’t just given, it’s earned through extraordinary consistency, dedication, and stellar results. Since our inception, we’ve always strived to earn the confidence of our clients. Having them believe in our capabilities allows us to excel and grow further as service providers. With that being said, we’re proud to celebrate a fantastic award that’s unlocked by our clients’ gracious support. Just recently, The Mani ..read more
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LinkedIn Ads: How to Research Competitors’ Campaigns
Matrix Bricks Infotech
by matrixbricksinfotech
1y ago
The famous Chinese general, military strategist, and philosopher Sun Tzu said that you need to know your enemies well that is, read their minds, to win the war. While we are not saying that every business opportunity is a battle and that your competitors are your sworn enemies (we are), they are though, your competition and that’s something you must look out for. But just how and where do you begin? You begin by reading our curated list of surefire ways of getting an edge over your competitors by cracking their LinkedIn Ads.  Find your competitors’ LinkedIn Ads Start by making a list of ..read more
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8 SEO Practises for better crawling
Matrix Bricks Infotech
by matrixbricksinfotech
1y ago
So you have a business set up and a website that’s up and raring to go, but you just don’t know what comes next. It’s likely that have heard the term SEO floating around, but you don’t know what it’s about or how to use it. Well, we are about to tell you just that. SEO, Search Engine Optimisation is the practice of optimizing your web pages to make them reach a high rank in the search results of Google and other search engines, so that you attract and retain the right kind of crowd, and business blooms. 1. Publish great content and write unique titles, descriptions, and content If SEO practice ..read more
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Five Ways You Should Follow to Improve Your SEO
Matrix Bricks Infotech
by matrixbricksinfotech
1y ago
Imagine you have a website, and you want your audience to discover it. Can you just wait and expect Google to miraculously find it? No, of course not. You need to show what your website is made of (literally). How? Using SEO techniques is one of the best ways to do that. After reading this post, you’ll learn five ways to introduce your website to Google, increase traffic to your website, and turn visitors into loyal customers. Photo by Merakist on Unsplash 1. Publish Relevant, Authoritative Content You should create high-quality content to rank better in search engines when it comes to SEO mar ..read more
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Own a Small Business in India? Here Is Why You Need PPC Advertising
Matrix Bricks Infotech
by matrixbricksinfotech
1y ago
A budget is like gold to small businesses. That’s why you may be afraid to use new marketing approaches. But you should put your fears aside and use an online marketing tool called Pay-Per-Click advertising. Why? Because according to statistics, nearly 75 percent of small businesses use Pay-Per-Click (PPC) advertising for their websites, and Indian businesses are no exception. Regardless of your budget, PPC advertising is an affordable way to drive traffic to your website; you only pay the publisher when visitors click on your ad (as the name suggests). This form of advertising is flexible bec ..read more
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Ultimate Social Media Marketing Strategy in 2022
Matrix Bricks Infotech
by matrixbricksinfotech
2y ago
Chances are, you have heard a lot about social media marketing. Perhaps you don’t know what it means exactly. Or you may want to develop a new strategy and use proven techniques to generate more leads, improve your brand awareness and increase your return on investment. Social media marketing has changed dramatically post-pandemic. Even people who have some idea of how today’s commercial transactions like B2B work may feel unsure how to get the most out of B2B social media marketing. What strategies have passed the test of time, and how should you plan your way forward in 2022? Let’s begin: Ph ..read more
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