Amazon sponsored ads are now part of every major seller’s arsenal. The retail giant’s advertising solutions now account for over 12% of all digital advertising spend. In a market dominated by Facebook and Google, Amazon’s rapid growth has been fuelled by the efficiency of sponsored ads. However, like any digital advertising service, your campaigns will mean little if they don’t improve your sales and bottom line. A poorly managed Amazon PPC campaign usually has the opposite effect – you end up losing a lot of money. How do you make sure that doesn’t happen? How do you maximize profitability wi ..read more

2021 has started with a real sense of optimism, not just in our personal lives but for our businesses as well. At xSellco, we have resolved to help the eCommerce community to learn, grow, and win fans – will you join us? We believe that eCommerce brings communities together, connecting customers and sellers through positive experiences. To enable our eCommerce community in the year ahead, we are launching a new hub, designed to inspire and support sellers of all sizes on their journey to success. As part of our community, you will have access to the latest advice about best practices ..read more

xSellco has once again been named among the top companies in Ireland at Deloitte’s 2020 Fast 50 Technology Awards. The Deloitte Technology Fast 50 Awards, one of Ireland’s foremost technology award programmes, is a ranking of the country’s 50 fastest-growing technology companies based on revenue growth over the last four years. Winners of the Fast 50 in 2018, xSellco continued its rapid growth in 2020, expanding to 7000 customers worldwide. Very honoured to be a part of this year’s @DeloitteIreland Technology #Fast50 Awards 2020! Congratulations to all the talented companies that were recogni ..read more

If you’re an online seller of quality products, you undoubtedly already know the importance of getting in front of a large audience of potential customers. Yet, with so many ecommerce marketplace options available today, it’s difficult to know which is the right one for your product. That’s why Walmart has created the Walmart Marketplace. It’s a one-stop-shop featuring the nation’s best products and most trustworthy brands and selling on Walmart Marketplace provides an incredible opportunity for you to grow your business by partnering with one of the world’s most trusted retail brands. Getting ..read more

Being an eBay seller can be fun, flexible and of course highly lucrative. It’s the second most important online marketplace in the US and remains a popular shopping site for billions of users around the world. Home to well-known brands and kitchen table enterprises, eBay attracts individuals and businesses because it remains one of the most accessible ecommerce platforms to start selling from. There are no massive overheads to worry about; no rates to pay, typically no staff to employ and no utility bills to worry about. However, nothing comes entirely for free and, in return for access to a g ..read more

The journey of a 21st century online shopper from their initial research to viewing and then purchasing a product is complex and difficult to predict. Before making a purchase, a consumer is likely to zig-zag across multiple shopping channels and platforms – from Amazon to eBay, via ecommerce stores and Facebook, using a desktop computer, smartphone or tablet. It’s no wonder then that in these overlapping worlds, it’s challenging for businesses to ensure they reach shoppers in all of those places. Lots of businesses, whilst gathering customer insights, don’t fully understand how to analyse tha ..read more

Selling on Amazon can be a lucrative business once you get your strategy right, but being a third-party (3P) seller isn’t the only way you can run a successful ecommerce business. Did you know that you can actually sell products directly to Amazon who will then sell your products for you? You may have seen products listed as: “In Stock, Shipped and Sold by amazon.com.” This is known as first-party (1P) selling and is most often used by manufacturers and distributors. It’s a little known concept for small Amazon business sellers simply because there is some mystery as to how it all actually wor ..read more

Is ecommerce overtaking traditional brick-and-mortar retail? Yes. It is. What? You want more? Well alrighty then, let’s explore the differences, comparing ecommerce with retail to find out what the future holds. Is it game over for physical stores? Or can existing businesses find an edge to compete without losing the essence of their brand? Ecommerce Statistics for 2021 The speed at which ecommerce is cutting into traditional retail’s market share is incredible. Q1 2010 saw just 4.2% of US retail sales happening online. In Q1 2019 that was 10.5%. The pandemic and subsequent lockdowns took that ..read more

‘Knowing your numbers’ has never been more critical. Whether you are an Amazon or eBay seller, whether you have a Shopify store, or you sell across many platforms, keeping a handle on your metrics is vital if you want to go the full distance and achieve success. Becoming a successful ecommerce seller is not going to happen if you are fumbling around in the dark with no idea as to which of your products, advertising, sales or marketing strategies are actually working. The trouble is, metrics can be overwhelming. With so many statistics and data available to track, they can be challenging to dec ..read more

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