As we head into 2020, the cloud-managed WiFi market looms promising. According to industry experts, it is projected to grow to $7.2 billion by 2023, representing a 16% compound annual growth rate for the forecast period (Source: Market Research & Statistics). Businesses realize the benefits of managed WiFi, which has been driven by continuous and sustained growth. From this reality, how do you know what to look for in a cloud-managed WiFi solution? What features and functionalities help you get the most bang for your buck while providing optimized customer experience (CX)? Here, we’ll e ..read more

The future is bright for the hospitality industry, at least for the firms willing to embrace digitalization. This point is driven home by Deloitte’s 2019 Travel and Hospitality Industry Outlook, which cited “digital innovation” as one of the key drivers of record growth in recent years. In the decade since the Great Recession, technology has completely changed the hospitality industry. In the past ten years, tech startups have grown to be industry giants, and personalization has become a must in marketing efforts. We can expect this trend to continue well into the next decade, and new tech ..read more

MIAMI, Oct. 7, 2019 /CNW/ — Queentessence, a Miami -based startup, is discretely entering the growing Omnichannel Analytics Market. The Queentessence team brings with them the patented “Pre-roll” technology (US Patent 7,734,283) to challenge established foreign firms in the Customer Experience Enhancement Market. Keep Reading The post Miami based Queentessence tech startup determined to disrupt foreign firms appeared first on Queentessence ..read more

73% of retail customers in a nationwide study were found to use multiple channels as part of their shopping journey; i.e. they were omnichannel customers (Source: Harvard Business Review). This compelling statistic drives home the importance for businesses to make the shift towards digitalization as soon as possible. Providing customers with consistent, personalized, and a contextually aware journey can make a world of difference. For brick-and-mortar venues, smart WiFi and location-based analytics can go a long way in providing an optimized customer user experience. Coupled with IoT (Inter ..read more

The MSP business model has changed drastically in recent years, and we can expect that trend to continue. In fact, according to Gartner, by 2023 63% of global MSPs will gain their revenue through DBIO (digital business infrastructure operations). The Gartner piece drives home a key insight for the future of MSPs: gone are the days of MSPs simply supporting and maintaining infrastructure. To remain competitive, MSPs need to be able to provide service with a focus on business outcomes. As opposed to merely enabling core business by managing underlying IT infrastructure, MSPs must now help add va ..read more

Hi, We’re Queentessence Our goal is to provide elegant and intelligent solutions that enable brick-and-mortar venues to thrive in the era of omnichannel customer experience (CX) and big data.  Here in our blog, we dive into all aspects of WiFi guest access, IoT, big data, analytics, customer experience, and omnichannel marketing as it relates to the world of brick-and-mortar physical venues and smart cities. In this introductory post, we’ll tell you a bit about ourselves, the problems we are trying to solve, and how we plan on solving them.   So, how did we get here?  Our journey b ..read more