Ever wondered what could significantly uplift your brand’s digital presence and engagement? It’s VIDEO CONTENT. According to a recent survey by Wyzowl, 86% of businesses use video as a marketing tool. This significant statistic underlines the importance of video in today’s digital marketing landscape. So, why should you join these forward-thinking companies and incorporate video content into your marketing budget? Here’s why: 1️⃣ Enhanced Engagement: With our decreasing attention spans, videos are an excellent tool for delivering messages quickly and effectively. Unsurprisingly, videos generat ..read more

I want to share my passion for video content creation and how it can help grow your business.  As Gary Vaynerchuk famously said, “If you’re not making some kind of video content right now, you’re losing ,period. Full stop.”  And I couldn’t agree more. Video dominates the internet and is the most powerful way to drive marketing results. As a video expert and strategist with over 20 years of experience, I’ve worked with large and small corporations, telling their stories through the medium of video. Video content is educational, engaging, emotional, and empathetic. It shows your audi ..read more

Why Investing in a Professional Business Video is Like Choosing a Gourmet Burger Over a Basic Cheese Sandwich ?? ? Picture this: you’re out for lunch and can choose between a basic cheese sandwich or a gourmet burger. Sure, the sandwich is cheaper and might fill you up, but is it really the best choice for your taste buds and overall experience?   The same goes for your business when it comes to investing in a professional video. While cutting corners and going for a lower-cost option might be tempting, you might be selling yourself short. Just like that gourmet burger, a professionally ..read more

Are you missing out on a valuable opportunity to reach your target audience? When creating content for YouTube, targeting popular search terms and hoping to gain traction through SEO is no longer enough.In today’s competitive online space, viewers demand content that is not only informative, but also engaging and of the highest quality. Rather than focusing on the quantity of content you produce, it’s important to shift your focus to the quality of the content you create. You don’t need to create many videos to succeed on YouTube, but the ones you create must be exceptionally good. While produ ..read more

For many people, the thought of being in front of a video camera is daunting. I understand that being in front of the camera can be daunting. The fear of being recorded, evaluated, and judged by others can be overwhelming. We don’t like the way we look or the way we sound on video. And often, we get brain-freeze or tongue-tied as soon as the record button is pressed.  But here’s the thing – video content can be incredibly impactful in building brand awareness, establishing credibility, and connecting with your target audience.  In fact, businesses using video see an average of 41% mo ..read more

Whether creating a video for your brand or just having fun, using green screen technology provides countless benefits that can elevate your content to the next level. There are advantages to using a green screen: Improved Visuals: By isolating the subject from the background, green screen allows you to add any desired background image or video, creating a seamless, professional-looking video that engages your audience. Increased Flexibility: No need to worry about finding the perfect location or reshooting due to weather conditions – with green screen, you can change your background ..read more

As marketers, we are constantly seeking ways to create content that will capture the attention of our target audience and spread like wildfire. The idea of creating a viral video is the ultimate goal, as it promises widespread exposure, brand recognition, and a significant increase in engagement. However, despite our best efforts, the truth is that making a video go viral is more complex than just creating a fantastic piece of content. The first thing to understand is that virality is an unpredictable phenomenon. It cannot be forced or manufactured. Rather, it results from a perfect storm of e ..read more

Video is one of the most effective types of content, an approach that helps you build brand awareness, sell products and reach a whole new market with much stronger engagement than many other strategies. Introducing video into ad content is also a powerful way to reach your audience and it can deliver a strong ROI. Video Marketing Strategy One of the big challenges for businesses that depend on online ads are ad blockers. These are not new and have been around practically since the beginning of the internet and are becoming increasingly popular among users. These software programmes block ads ..read more

Facebook is the ideal platform for sharing video marketing content. With billions of users, it offers the chance to reach a huge number of people in one go. Tallboy are the experts to support your video marketing strategy on Facebook. The vast majority of online marketing teams now use at least some video in their campaign mix. It’s the most consumed type of content on the planet at the moment and is perfectly suited to devices such as smartphones and tablets. Here we take a look at some top tips for making the most of your video marketing on Facebook: Post Direct to Facebook Many people pos ..read more

Would you do it if you knew that producing a video for £5,000 would generate £10,000 in business? This sounds like a no-brainer, but I have worked in video for many years and one of the things I see regularly is businesses wasting a lot of money creating video content that sits on a shelf unused. Those same businesses will then think that investment was a waste, when in reality they just haven’t used video effectively. That’s why I’m doing this podcast – to help you get a return on investment for you and your business. So it’s time to stop wasting your money, and start using video properly! Hi ..read more