As part of a larger study, we surveyed 545 people across the U.S. to better understand consumer preferences about which online review sites were most important to their purchase decisions, in addition to overall how important online reviews were to them. We sliced the survey data by gender and age to gain more insights. Summary Of The Findings For both men and women, Google was the leading review site by a significant margin 30%  more women than men rated reviews online as important to their purchase decision Women were 50% more likely than men to rate Yelp as an important review site Me ..read more

Have you checked your Yelp reviews lately? Have you received a less than favorable review from a customer? Have you fired any employees (hurry and check your reviews)? Wish you could get rid of that negative Yelp review? If yes, then read on.… Read More The post How To Get Rid of Bad Yelp Reviews. appeared first on 39 Celsius Web Marketing Consulting ..read more

The goal of this post is to provide you with unbiased objective insights into Yelp’s advertising platform before you commit advertising dollars to it. My perspective is that of an agency that has worked with hundreds of businesses nationwide in deciding where best to allocate digital advertising spend that will provide the most profitable return.… Read More The post Advertising on Yelp: What you should consider appeared first on 39 Celsius Web Marketing Consulting ..read more

“We need more engagement.” one of our clients said. “Engagement” was what a term he had heard through the grapevine and immediately gravitated to it. “But our metrics are looking great on Facebook,” we said, “We have great CPC (cost per website click), great CTR (click-through-rate), and good metrics on the Website (time on site, site conversion, good new visitor to visitor ratio).… Read More The post How Does Engagement on Facebook Work and Does It Really Matter? appeared first on 39 Celsius Web Marketing Consulting ..read more

Choices – where to put your marketing budget is a common question with all our clients. Clients often ask us about Yelp advertising, whether they should allocate funds to it, and should they use Yelp over Google? I wrote a post a while back on Yelp advertising here that was one of the most commented posts we have, and the majority of the comments are negative about advertising on one of the top online review sites.… Read More The post Top 10 Reasons Why Google Ads Beat Yelp Ads appeared first on 39 Celsius Web Marketing Consulting ..read more

And Submit Reviews For Removal Have you been neglecting your business’ online reviews? Struggling with how to respond and what to do with the negative reviews your business has received? Consider these sobering statistics: Nine in ten customers have read online reviews to determine the quality of a local business, according to a study by Bright Local Four out of five customers will reverse a purchase decision after reviewing your business’ online reviews, according to Cone Research And another study found that one negative review can cost you up to 30 customers! … Read MoreThe post How To Resp ..read more

Following the lead of employers, some lenders are more often looking into an applicant’s social media presence (Facebook, Twitter, Yelp and others) to learn more about their businesses. Checking profiles and customer review sites has become especially important for alternative lending institutions which tend to deal with higher-risk loans, typically small businesses and start-ups with little or no credit history.… Read More The post So you need credit for your business? How social media affects your chances. appeared first on 39 Celsius Web Marketing Consulting ..read more

Bad Yelp Reviews – It’s a common problem. We often hear business owners frustrated at the negative reviews that are posted on their business pages on Yelp. “I have many happy customers, but Yelp will not show those reviews!” is a common protest.… Read More The post 7 Tips To Get Rid of a Bad Yelp Reviews appeared first on 39 Celsius Web Marketing Consulting ..read more