The Instagram social media platform showcases and shares images and hashtags, not URLs. A link can appear only in the user’s bio and in Instagram stories. This guide explains how to add and use “link in bio” to this platform. Plus, discover expert tips to get the most out of a link in bio. In this article, you’ll learn: In this article: How to Find Link in Bio on Instagram 8 Ways to Use Your Link in Bio on Instagram Link in Bio Best Practices Link in Bio FAQs What Does Link in Bio Mean? The phrase “link in bio” on Instagram means a clickable link to a website appears in the user’s profile. In ..read more

Texting is an essential part of our everyday communication. You’d be hard pressed to find anyone who doesn’t own a mobile device that allows them to instantly communicate with a colleague, loved one, or friend in a matter of seconds. With this immediate accessibility to another person at our fingertips, it provides big opportunities for businesses to leverage engaging with their customers using SMS. 91% of consumers would opt-in for text messages from their favorite brands while 58% of consumers believe this is the most effective way for a brand to communicate with them. SMS marketing allows y ..read more

A vanity URL is crucial for brand representation and is an essential piece of an online presence. We explain what it takes to make a custom vanity URL and provide the steps necessary to set one up, plus expert tips for choosing the perfect URL. In this article: How Do You Create a Vanity URL? How to Set Up a Vanity URL Step-by-Step How to Make a Vanity URL Using Bitly How to Create a Vanity URL Using The Bitly API How Do You Create a Vanity URL? To make a vanity URL, you can use a link management tool or a content management system (CMS). A link management platform can create a vanity URL for ..read more

Social media has become the modern town square where people can interact with friends, family, businesses, creators and more. The amount of people on social media has more than doubled worldwide from 2.07 billion in 2015 to 4.48 billion today. This unprecedented growth has created a whole new set of opportunities for businesses to interact with their audiences on various channels. As social media continues to change, it’s important to constantly update your social media strategy to capture your audience’s attention, and one of the biggest social media strategies right now is stories. What are ..read more

In 2021, Bitly grew to become more than just a link management tool, with additional features and products that empower brands and businesses to engage with their customers. Throughout 2021, we made a number of  improvements to our platform so you can form a better connection with your audience. In this article: New Features In Link Management Simplified Experience Bitly Integrations New Features In Link Management Adding UTM Parameters At Bitly we understand that our users are always looking to make their workflows easier. We realized a lot of our users were using Google’s URL builder ..read more

The holiday season is underway and whether you’re an e-commerce business or retail store, it’s a busy time of the year. Marketers are put in the perfect position to relish in the seasonal merriment and promote our products and services through creative, fun, and festive campaigns that can reach new customers. The holiday season provides the opportunity to tackle each aspect of your marketing strategy whether it’s improving your click through rate via email, partnering with influencers to promote your products, or building your brand awareness through branded links. While Black Friday and Cyber ..read more

Before you make a purchase, what’s one of the first actions you take? Read the reviews online? Check social media? Maybe do a price comparison with your favorite retailer? If there’s anything that you can guarantee a customer will do…it’s research before pulling out their wallet. In fact, 80% of shoppers will do quick online research before making a purchase. If you want to attract people to your website, you’ll need a glimpse of how they find you online. As a business owner, establishing and understanding that connection between your customers and products can make the difference between a sa ..read more

Earlier today, we announced that we have acquired Egoditor GmbH, the world’s leading QR code platform, including their flagship site QR Code Generator, establishing Bitly as the clear category leader in two high growth markets — link management and QR code generation. More details on the acquisition can be found in today’s press release. Introducing the Customer Connections Platform With the acquisition of Egoditor and the recent release of our Link Launchpad product into private beta, we now have the three pillars of what we are calling the Bitly Customer Connections Platform, an all-in-one l ..read more

Let’s talk about updates. And by updates we mean the latest Instagram feature that is sweeping our story feed from from swipe to swipe. Instagram has once again innovated it’s platform by making it easier to drive traffic to your website with a simple tap of the finger. We’ve seen countless businesses, marketers, and influencers work overtime to make their content seen and shared across this growing platform. This latest feature which was once exclusively reserved for profiles of 10k and up is now giving everyone the opportunity to let their products, content, and websites take center stage. T ..read more

The company that has the best marketing tools is the most likely to succeed. It’s that simple. The right tech stack reduces the time spent on tedious, time-consuming tasks and encourages consistent growth. It also ensures that you stay ahead of the competition. But what are the top marketing tools, and what can they do for your business? What are Marketing Tools? In basic terms, a marketing tool can be anything from a piece of software to a technique or a strategy. Good online marketing tools are designed to contribute to increasing the sales of a business. Whether this happens via streamlinin ..read more